How to feature your brand or corporate logo on a billboard by utilizing Adobe Stock footage clips in Premiere Pro.

Search on Adobe Stock

Search for green screen billboards on Adobe Stock.

On stock.adobe.com, use the search bar to select Videos, and then search for “green screen billboards”.

Add the Adobe Stock Clips you want to a custom library.

Note: You can also search and license directly inside Premiere Pro within the Libraries panel.

In a screenshot of a Safari browser, the Adobe Stock website video search page shows that a visitor has typed “green screen billboards” into the search bar

Import your clip

Bring your Adobe Stock green screen clip into Premiere Pro through the Libraries panel. 

Locate your Libraries panel (its default position in the Editing layout is in the same window as your Media Browser).

Find the custom Library dropdown menu, and choose the location where you saved your clip. In this example, we made a Library called Green Screen.

In the Libraries panel of an Adobe Premiere Pro desktop screenshot, the editor hovers a cursor over an Adobe Stock video clip called “day to night timelapse city landscape

Place the green screen clip on your sequence

Drag and drop green screen clips into your sequence.

Count the number of screens you will key out, and move the Stock clip to a video track equal to that number, plus one. In this case, we have 17 screens, so we’ll move our stock clip to V18.

In an Adobe Premiere Pro desktop screenshot, the editor is dragging and dropping a video clip called “day to night timelapse city landscape” onto track V2  on the timeline, while a the Adobe Stock clip of the Bangkok city skyline with green screen billboards is visible in the Player panel

Apply the Ultra Key Effect

Use the Ultra Key effect to easily key out the Stock green screen.

Drop the Ultra Key effect onto your green screen clip in the timeline.

With your clip selected in the timeline, choose the Effect Controls panel in the Source window. 

Locate and select the eyedropper tool in Effect Controls and click the green chroma key color in your Adobe Stock clip on the Program Monitor.

In an Adobe Premiere Pro desktop screenshot, the editor is using the eye dropper tool in the Program Monitor to select the green screen background of a billboard on the highway in front of the Bangkok city skyline

Layer and adjust your footage

Place your animated logo on the timeline, on a video track below the green screen clip. 

Select your clip in the timeline and click on the Effects Control. Click once on Motion to select it, which gives you a bounding box around your footage in the Program Monitor. You should see your footage, on the vintage television, where the green screen used to be.

Grab the corners of your bounding box, and drag them to roughly fit the billboard. 

Clone your own footage on the first 15 Video tracks, and like above, use Motion to scale and position them behind each screen in the clip.

We’ll fine-tune each clip in the next step.

In an Adobe Premiere Pro desktop screenshot, the editor repositions a logo which is composited onto a billboard next to the highway in front of the Bangkok city skyline

In the Effects Panel navigate to Video Effects > Distort > Corner Pin and drag and drop the effect onto the first video track where you need to skew the image to match the billboard.

With that video track selected, click on the Effects Controls tab in the Source window.

Open up the Corner Pin controls and select each corner: Upper Left, Upper Right, Lower Left, Lower Right, dragging the corner into position over the corresponding billboard.

Skewing your logo to exactly match the angle of the billboard really sells the chroma key effect, and will give your audience the feeling that the logo was displayed on each billboard in real time.

In an Adobe Premiere Pro desktop screenshot, the editor repositions the Corner Pin in the lower left corner of a composited image of a logo on a billboard next to the highway in front of the Bangkok city skyline

Play the video

Tap the spacebar to play your video through. Check for pacing and for any necessary copy edits.

In an Adobe Premiere Pro desktop screenshot, the Program Monitor shows a clip of a composited image of numerous logos on billboards next to the highway in front of the Bangkok city skyline

Export

Export your video with a Premiere Pro preset for social media or desktop presentations.

We’re using a 1080p HD Vimeo preset that outputs a video we can drop into a PowerPoint presentation right from our computer.

In an Adobe Premiere Pro desktop screenshot, the editor selects the Vimeo 1080p HD Vimeo preset in the Export dialogue box for the .h264 format setting

You’ve placed your company’s logo on billboards in the world’s largest cities in just a few minutes.

Check out this curated collection from Adobe Stock with more images that you can use in your next project.

09/02/2020
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