Посібник користувача Скасувати

Create personalized email campaigns

  1. Dreamweaver User Guide
  2. Introduction
    1. Responsive web design basics
    2. What's new in Dreamweaver
    3. Web development using Dreamweaver - An Overview
    4. Dreamweaver / Common Questions
    5. Keyboard shortcuts
    6. Dreamweaver system requirements
    7. Feature summary
  3. Dreamweaver and Creative Cloud
    1. Synchronize Dreamweaver settings with Creative Cloud
    2. Creative Cloud Libraries in Dreamweaver
    3. Using Photoshop files in Dreamweaver
    4. Work with Adobe Animate and Dreamweaver
    5. Extract web-optimized SVG files from Libraries
  4. Dreamweaver workspaces and views
    1. The Dreamweaver workspace
    2. Optimize Dreamweaver workspace for visual development
    3. Search files based on filename or content | Mac OS
  5. Set up sites
    1. About Dreamweaver sites
    2. Set up a local version of your site
    3. Connect to a publishing server
    4. Set up a testing server
    5. Import and export Dreamweaver site settings
    6. Bring existing websites from a remote server to your local site root
    7. Accessibility features in Dreamweaver
    8. Advanced settings
    9. Set site preferences for transferring files
    10. Specify proxy server settings in Dreamweaver
    11. Synchronize Dreamweaver settings with Creative Cloud
    12. Using Git in Dreamweaver
  6. Manage files
    1. Create and open files
    2. Manage files and folders
    3. Getting and putting files to and from your server
    4. Check in and check out files
    5. Synchronize files
    6. Compare files for differences
    7. Cloak files and folders in your Dreamweaver site
    8. Enable Design Notes for Dreamweaver sites
    9. Preventing potential Gatekeeper exploit
  7. Layout and design
    1. Use visual aids for layout
    2. About using CSS to lay out your page
    3. Design responsive websites using Bootstrap
    4. Creating and using media queries in Dreamweaver
    5. Present content with tables
    6. Colors
    7. Responsive design using fluid grid layouts
    8. Extract in Dreamweaver
  8. CSS
    1. Understand Cascading Style Sheets
    2. Laying out pages using CSS Designer
    3. Using CSS preprocessors in Dreamweaver
    4. How to set CSS Style preferences in Dreamweaver
    5. Move CSS rules in Dreamweaver
    6. Convert inline CSS to a CSS rule in Dreamweaver
    7. Work with div tags
    8. Apply gradients to background
    9. Create and edit CSS3 transition effects in Dreamweaver
    10. Format code
  9. Page content and assets
    1. Set page properties
    2. Set CSS heading properties and CSS link properties
    3. Work with text
    4. Find and replace text, tags, and attributes
    5. DOM panel
    6. Edit in Live View
    7. Encoding documents in Dreamweaver
    8. Select and view elements in the Document window
    9. Set text properties in the Property inspector
    10. Spell check a web page
    11. Using horizontal rules in Dreamweaver
    12. Add and modify font combinations in Dreamweaver
    13. Work with assets
    14. Insert and update dates in Dreamweaver
    15. Create and manage favorite assets in Dreamweaver
    16. Insert and edit images in Dreamweaver
    17. Add media objects
    18. Adding videos in Dreamweaver
    19. Insert HTML5 video
    20. Insert SWF files
    21. Add audio effects
    22. Insert HTML5 audio in Dreamweaver
    23. Work with library items
    24. Using Arabic and Hebrew text in Dreamweaver
  10. Linking and navigation
    1. About linking and navigation
    2. Linking
    3. Image maps
    4. Troubleshoot links
  11. jQuery widgets and effects
    1. Use jQuery UI and mobile widgets in Dreamweaver
    2. Use jQuery effects in Dreamweaver
  12. Coding websites
    1. About coding in Dreamweaver
    2. Coding environment in Dreamweaver
    3. Set coding preferences
    4. Customize code coloring
    5. Write and edit code
    6. Code hinting and code completion
    7. Collapse and expand code
    8. Reuse code with snippets
    9. Lint code
    10. Optimize code
    11. Edit code in Design view
    12. Work with head content for pages
    13. Insert server-side includes in Dreamweaver
    14. Using tag libraries in Dreamweaver
    15. Importing custom tags into Dreamweaver
    16. Use JavaScript behaviors (general instructions)
    17. Apply built-in JavaScript behaviors
    18. About XML and XSLT
    19. Perform server-side XSL transformations in Dreamweaver
    20. Performing client-side XSL transformations in Dreamweaver
    21. Add character entities for XSLT in Dreamweaver
    22. Format code
  13. Cross-product workflows
    1. Installing and using extensions to Dreamweaver
    2. In-App updates in Dreamweaver
    3. Insert Microsoft Office documents in Dreamweaver (Windows only)
    4. Working with Fireworks and Dreamweaver
    5. Edit content in Dreamweaver sites using Contribute
    6. Dreamweaver-Business Catalyst integration
    7. Create personalized email campaigns
  14. Templates
    1. About Dreamweaver templates
    2. Recognizing templates and template-based documents
    3. Create a Dreamweaver template
    4. Create editable regions in templates
    5. Create repeating regions and tables in Dreamweaver
    6. Use optional regions in templates
    7. Define editable tag attributes in Dreamweaver
    8. How to create nested templates in Dreamweaver
    9. Edit, update, and delete templates
    10. Export and import xml content in Dreamweaver
    11. Apply or remove a template from an existing document
    12. Edit content in Dreamweaver templates
    13. Syntax rules for template tags in Dreamweaver
    14. Set highlighting preferences for template regions
    15. Benefits of using templates in Dreamweaver
  15. Mobile and multiscreen
    1. Create media queries
    2. Changing page orientation for mobile devices
    3. Create web apps for mobile devices using Dreamweaver
  16. Dynamic sites, pages and web forms
    1. Understand web applications
    2. Set up your computer for application development
    3. Troubleshoot database connections
    4. Removing connection scripts in Dreamweaver
    5. Design dynamic pages
    6. Dynamic content sources overview
    7. Define sources of dynamic content
    8. Add dynamic content to pages
    9. Changing dynamic content in Dreamweaver
    10. Display database records
    11. Provide and troubleshoot live data in Dreamweaver
    12. Add custom server behaviors in Dreamweaver
    13. Building forms using Dreamweaver
    14. Use forms to collect information from users
    15. Create and enable ColdFusion forms in Dreamweaver
    16. Create web forms
    17. Enhanced HTML5 support for form elements
    18. Develop a form using Dreamweaver
  17. Building applications visually
    1. Build master and detail pages in Dreamweaver
    2. Build search and results pages
    3. Build a record insert page
    4. Build an update record page in Dreamweaver
    5. Building record delete pages in Dreamweaver
    6. Use ASP commands to modify database in Dreamweaver
    7. Build a registration page
    8. Build a login page
    9. Build a page that only authorized users can access
    10. Securing folders in Coldfusion using Dreamweaver
    11. Using ColdFusion components in Dreamweaver
  18. Test, preview, and publish websites
    1. Preview pages
    2. Preview Dreamweaver web pages on multiple devices
    3. Test your Dreamweaver site

 

Use Dreamweaver and Campaign together to create and design personalized email campaigns

Adobe Campaign is generally used for automated email marketing. When you use Dreamweaver with Campaign, you can combine the email design capabilities of Dreamweaver with the cross-channel marketing capabilities of Adobe Campaign in the Adobe Marketing Cloud. 

Designers can continue to work designing within Dreamweaver, but personalized data from Adobe Campaign can be pulled into the Dreamweaver user-interface for more contextual designs.

And because this integration is two-way, Adobe Campaign users can also access Dreamweaver’s editing capabilities from within the Campaign interface.  

In summary:

  • Use Adobe Dreamweaver with Adobe Campaign to create and design emails in Dreamweaver that automatically sync to Adobe Campaign.
  • You can also choose to work within Adobe Campaign accessing Dreamweaver’s editing capabilities from within the Campaign interface.  

Campaign extension for Dreamweaver

The Adobe Campaign extension in Dreamweaver allows you to personalize email content in Dreamweaver by adding personalization fields and content blocks to your content. 

In a few quick steps, you can be up and running and creating personalized content:

  1. Install the Campaign extension.
  2. Understand your way around the Campaign extension panel.
  3. Add personalization fields and content blocks in your template from the Campaign extension panel (Window > Campaign).
  4. Content is automatically synchronized between Dreamweaver and Campaign.
  5. Send the email to the recipients from Adobe Campaign.

Install the Campaign extension

  1. Click Windows > Extensions > Browse Extensions

    The Adobe Creative Cloud Add-Ons page appears.

  2. On the Adobe Creative Cloud Add-Ons page, click Dreamweaver on the left to view Dreamweaver-specific add-ons, or search for the Adobe Campaign integration add-on.

  3. Follow the on-screen instructions to download the add-on.

Примітка.

If you face issues downloading and installing the extension using the above procedure, try Installing the extension using the instructions here: Install third-party extensions.

The Adobe Campaign panel in Dreamweaver

There are multiple ways you can work with Dreamweaver and Adobe Campaign.

  • You can use Adobe Campaign content and edit it in Dreamweaver. 
  • You can create content in Dreamweaver, and then send it to email recipients from Adobe Campaign.

In either scenario, you can use the Adobe Campaign panel to edit your templates within Dreamweaver. In addition, your content changes are automatically synchronized between Campaign and Dreamweaver.

Read on to know more about how to work with the Adobe Campaign panel in Dreamweaver.

After installing the Campaign extension, you can see the Adobe Campaign panel by selecting Window > Campaign.

Opening an Adobe Campaign template in Dreamweaver
Opening an Adobe Campaign template in Dreamweaver

The Adobe Campaign panel contains the following options:

  • Select a file: Use this option if you want to open a template created in Dreamweaver. 
  • Use Current tab: Use this option if you have a template currently open in Dreamweaver.
  • Use ACS content: Use this option if you want to open an email template from Adobe Campaign and edit it in Dreamweaver. 

After you open a template in Dreamweaver, the Adobe Campaign panel is populated with the personalization fields and content blocks.

The blocks in the Adobe Campaign extension panel
The blocks in the Adobe Campaign extension panel

The Adobe Campaign panel consists of the following blocks:

  • Personalization field: Use the personalization fields to personalize the content of sent messages (such as the first name personalization field). The fields that you insert into the email content mark the place where the information from the Adobe Campaign database is to be inserted. For more information on personalization fields, see Adding a personalization field in the Adobe Campaign documentation.
  • Content block: Use the fields in the Content block to add content that is personalized, and have a specific rendering (such as an unsubscribe link at the bottom of the email). For more information on content blocks, see Adding a content block in the Adobe Campaign documentation.

The label and ID in the Adobe Campaign extension panel in Dreamweaver reflect the label and ID of the template in Adobe Campaign.

Примітка.

The blocks available in the Content block vary depending on the context (email or landing page).

Working with Adobe Campaign and Dreamweaver

There are multiple ways you can work with Dreamweaver and Adobe Campaign.

Edit Adobe Campaign content in Dreamweaver

  1. In Adobe Campaign, create a new email template, or select and open an existing template that you want to edit.

  2. To open the template in Dreamweaver, click Dreamweaver, and confirm that you want to open Dreamweaver.

    Opening a template in Dreamweaver
    Opening a template in Dreamweaver

    The template opens up in Dreamweaver.

  3. In Dreamweaver, select Window > Campaign to open the Adobe Campaign extension panel.

    Then click Use ACS content to open the Campaign template in Dreamweaver.

  4. Add the personalization fields, and content blocks that you want to use.

    When you add a personalization field or a content block, they appear as yellow boxes in Design or Live View.

    Personalization fields and content blocks in Dreamweaver
    Personalization fields and content blocks in Dreamweaver

  5. Add images and other media content like you would normally do in Dreamweaver. 

    After you are done with all your changes in Dreamweaver, go to Adobe Campaign, and you can see all the changes you made in Dreamweaver reflected in the campaign there.

  6. In Adobe Campaign, you can continue to make further changes, and all these changes are synchronized with the campaign in Dreamweaver.

    After you are done with your changes, click Confirm and then Save in Adobe Campaign. All your changes are saved, and the synchronization connection with Dreamweaver is broken.

  7. You can then send the finished email campaign to your recipients from Adobe Campaign.

Create content in Dreamweaver and upload to Adobe Campaign

You can create email templates in Dreamweaver, use the Campaign extensions panel to add personalization, and content blocks, and then synchronize it with Adobe Campaign.

  1. To start creating an email campaign in Dreamweaver, you can use one of the starter templates. Choose File > New > Starter Templates > Email Templates. Or you can create one from scratch.

    Dreamweaver's starter email templates
    Dreamweaver's starter email templates

  2. Edit the template to adapt it to your needs.

  3. After you have made all your changes, close and exit Dreamweaver.

  4. Open Adobe Campaign. Open any existing email template in Campaign and then click Dreamweaver.

  5. In Dreamweaver, open the template you created. Select Window > Campaign to display the Adobe Campaign extension panel.

    Примітка.

    If you do not have a template open in Dreamweaver, click Select a File, and then browse to the saved template to open it.

  6. In the Campaign panel, click Use Current tab.

    The Adobe Campaign extension panel before the campaign is opened
    The Adobe Campaign extension panel before the campaign is opened

    The Adobe Campaign personalization fields and content blocks appear in the Adobe Campaign extension panel.

    The blocks in the Adobe Campaign extension panel
    The blocks in the Adobe Campaign extension panel

  7. Add the personalization fields, and content blocks that you want to use.

    When you add a personalization field or a content block, they appear as yellow boxes in Design or Live View.

    Personalization fields and content blocks in Dreamweaver
    Personalization fields and content blocks in Dreamweaver

    After you are done with all your changes in Dreamweaver, go to Adobe Campaign, and you can see all the changes you made in Dreamweaver reflected in the campaign there.

  8. In Adobe Campaign, you can continue to make further changes, and all these changes are synchronized with the campaign in Dreamweaver.

    After you are done with your changes, click Confirm and then Save in Adobe Campaign. All your changes are saved, and the synchronization connection with Dreamweaver is broken.

  9. You can then send the finished email campaign to your recipients from Adobe Campaign.

Логотип Adobe

Увійдіть до облікового запису