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Media specifications for social media posts

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    5. Media specifications for social media posts
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Learn about the media specifications for social media posts in Content Scheduler. 

Facebook

Supported media types and limitations to consider when you schedule a Facebook post:

Characters

55000

Images per post

10

Image size

250 MB
The Schedule converts the dimensions of the chosen image to 1980px automatically to make it valid for social media networks.

Videos per post

1

Video size

250 MB

Carousel publishing

At this time, not available. Alternatively, you can publish a multi-page post using Schedule or post natively to Facebook. 

Instagram

(For Instagram Business accounts publishing to the Feed)

Character limit

2200

Minimum attachments per post

1

Maximum images per post

10 (JPEG or PNG)

Required aspect ratio for images

Must be within a 4:5 to 1.91:1 range

Minimum image width

320

Maximum image width

1440

Image height

Varies depending on image width and aspect ratio

Maximum file size for images

8MB

Maximum videos per post

1 (MOV or MP4)

Video duration

Maximum: 60 seconds 

Minimum: 3 seconds

Video size limit

100MB at maximum

Video bitrate

VBR, 5Mbps maximum

Audio bitrate

128kbps

Audio codec

AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)

Video codec

HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling

Video frame rate

 23-60 FPS

Video Picture size

Maximum columns (horizontal pixels): 1920 Minimum aspect ratio [cols / rows]: 4 / 5 Maximum aspect ratio [cols / rows]: 16 / 9

Maximum mentions per post

20

Carousel publishing

Available - Create and publish Instagram feed posts with a combination of 10 images and/or videos.

X (Twitter)

Supported media types and limitations to consider when you schedule a X (Twitter) post:

Characters

280

Images per post

4

Image size

250 MB
The Schedule converts the dimensions of the chosen image to 1980px automatically to make it valid for social media networks.

Video duration

140s

Video height x width

1024x1028

GIFs per post

1

GIF size

4MB

LinkedIn

Supported media types and limitations to consider when you schedule a LinkedIn post:

Characters

3000

Images per post

9

Image size

250 MB
The Schedule converts the dimensions of the chosen image to 1980px automatically to make it valid for social media networks.

Videos per post

1

Video size

1 MB

GIFs per post

1

GIF size

250 frames

Pinterest

Supported media types and limitations to consider when you schedule a Pinterest post:

Characters

Title: 100

Description: 500

File type

JPEG, PNG, MP4

Media size

20 MB

Media aspect ratio

Pinterest recommends using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 may get cut off in people's feeds.

TikTok

Supported media types and limitations to consider when you schedule a TikTok post:

Caption Characters

2200

File formats

TikTok accepts 1 video in MP4, WebM, or MOV format.

Video duration

Minimum: 3 seconds
Maximum: 3 minutes (180 seconds)

Aspect ratio

1080px x 1920px

Video width

Minimum width: 360px

Maximum width: 4096px

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