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Generative AI Content

Want your content made using generative AI tools to be accepted into the Adobe Stock collection? Find out how to submit authentic assets that meet our quality, legal, and technical standards.

Adobe Stock accepts content made using generative artificial intelligence (AI) tools as long it meets our submission standards. Read on to learn more about submitting generative AI content to Adobe Stock. You can find additional information in our FAQ.

 

1. Ensure you have the appropriate rights to submit.  

You must have all the necessary rights to submit generative AI images, vectors or videos to Adobe Stock for licensing as described in our Contributor Terms (e.g., broad commercial use). As with any other tools you use to create images, vectors, or video submissions, you must closely review the terms of any generative AI tools that you use to confirm that you have the right to submit generative AI images, vectors, or videos created with such tools to Adobe Stock for licensing. 

Don’t: Submit content created using prompts containing other artist names, or created using prompts otherwise intended to copy another artist.

  • Don’t submit any work created with prompts referring to or based on people, places, or property unless you have the legal right to do so (e.g., via a model or property release). 
  • Content created by prompting with artist names if their works are no longer under copyright may be acceptable as long as you verify that no other rights apply to the prompt (e.g., publicity rights, cultural heritage rights, etc.). If you are unsure if you have the necessary rights, do not submit content made using that prompt.

Don’t: Submit content created with prompts that are intended to copy the look and feel of an app without permission.

  • Never submit content that infringes the rights of third parties, including mimicking or replicating their content. Read our existing guidance for more information.

Don’t: Submit works depicting protected properties or places, containing intellectual property (e.g., famous characters or logos), or featuring notable people (whether photorealistic or - even caricatures).
 Learn more about known image restrictions. 

Do: Submit a signed model release with any assets which were created with prompts based on human models.

2. Label content as Generative AI prior to submission.

  • Click the "Created using generative AI tools" [1] checkbox in the Adobe Stock contributor portal before submitting content created with generative AI software. 
  • Click the "People and Property are fictional" box [2] if your image or video features a fake person or fake property.

Does the use of Generative Fill and Generative Expand in Photoshop and Generative Recolor in Illustrator require labelling an image as generative AI?

Label your image as generative AI when the use of generative AI tools in Photoshop or Illustrator changed, augmented, or added a new primary subject of an image.

Examples when to label your image as generative AI:

  • Generating new additions, such as a new person, animal, or object
  • Adding new subjects might compromise the accuracy of an image
  • Making significant adjustments or changes to a human subject in an image
  • Recoloring the primary subject of an image

Examples when you wouldn’t be obligated to label an image as generative AI:

  • Extending background for any reason
  • Removing IP or other forms of retouching
  • Removing distracting objects or people
  • Recoloring the background of an image

3. Select the accurate asset type and add title and keywords. 

  • Submit your generative AI image as asset type: Photos, if it looks like it was captured with a camera and features photo-realistic subjects that exist in real life and respect human and animal anatomy.
  • Submit your generative AI image as asset type: Illustrations, if it features artistic illustrations or fantasy concepts such as imaginative depictions of people, food, animals, environments that one would not necessarily see in real life.
  • Generative AI video can only be submitted as asset type: Videos.
  • Generative AI vectors can only be submitted as asset type: Vector

Examples of generative AI images that should be submitted as asset type: Photos

Examples of generative AI images that should be submitted as asset type: Illustrations

Do: Include the main subject of your prompt in your title.

Do: Include the individual words and concepts from your title in your top 10 keywords for an extra bump in search relevance.

Don’t: Add 'generative AI' to titles and keywords. The checkbox "Created by using generative AI tools" classifies your image as a generative AI image.

Don’t: Submit generative AI content with titles that imply that it is depicting an actual newsworthy event. 

Don’t: Keep repetitive, technical parameters such as platform-specific features, weights, or settings from your prompt in your asset title.

Learn more about titles and keywords.

 

4. Model and property release requirements for generative AI content depicting people. 

Any content created with generative AI tools that depicts, is based on, or is intended to portray an identifiable person requires a model release. For example, if you upload a photo or video of a real person as a prompt, or name a specific individual in the prompt.

If the generative AI content was not based on a real person, but it visually appears to resemble a person, then you must click the "People and Property are fictional" box in the contributor portal to certify the people and/or property are fictional. See screenshot above for an example. If there are no recognizable people or property in the image or video, no release is required and you may leave the "People and Property are fictional" box unchecked. 

IMPORTANT:  You must always click the "Created using generative AI tools" box, regardless of whether a release is required or not, for all content created with generative AI software.

Do: Upload model releases for generative AI assets depicting real people. Learn more about model releases.

Do: Upload property releases for generative AI assets depicting real property. Learn more about property releases

Don’t: Submit work created with prompts referring to people, places, or property unless you have the legal right to do so (e.g., via a model or property release). For example, don’t include other artists’ names, notable people, or famous characters/brands in your prompts.

Generative AI content cannot be submitted to the Illustrative Editorial Collection (IEC) which is for editorial use only. IEC submissions must be accurate portrayals of brands in an authentic, accurate, and unmodified manner as they are found in the real physical world. Submissions will be rejected if found to be in violation of this policy. 

5. Prioritize quality.  

Being successful in Stock and creating the best content to meet customer needs requires expertise, taste, and imagination, no matter what tools you use. Generative AI images and videos can tell new stories in creative ways when generative AI tools are used considerately and with good intentions. Apply your stock knowledge to approach new content opportunities with AI tools as part of your creative process. For creative inspiration, visit the Adobe Stock Artist Hub

Do: Review our top 10 tips for getting your generative AI images or videos approved for sale at Adobe stock here

Do: Check your submissions carefully to make sure the anatomy of your content is intended and relevant.

Do: Use generative AI tools to create work that fills content needs within the collection.

Do: Select only images, vectors or videos which provide unique value to the collection. 

Don’t: Use an image, vector or video you don’t have the rights to as a parameter for your generative AI prompts. 

Don't: Describe or depict subjects or locations in ways that may mislead buyers.

Don’t: Submit multiple versions from the same prompt or similar iterations of a prompt. Learn more about our spam policies.

 

Your content may be removed, or your account may be deactivated, for not complying with these guidelines. Please Contact Us if you believe your content has been removed, or your account has been deactivated, in error. 

 

Please read the FAQ for generative AI content where we address common questions.

Visit the Adobe Stock Artist Hub to see our latest calls for stock content.

 Adobe

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