Insert media functionality of Acrobat PDFMaker in Microsoft Word and PowerPoint doesn't work

With March 2017 update for Office 2016 Click-to-Run edition (Office 365), Microsoft has changed the default behavior that doesn't allow embedding of COM objects in Office documents. Due to this change, the Insert Media functionality of Acrobat PDFMaker ribbon in Microsoft Word and PowerPoint has stopped working.

Workaround

You can enable the functionality by creating registry entries for a Shockwave Flash object as mentioned in this Microsoft help article - https://support.microsoft.com/en-us/help/4058123/security-settings-for-com-objects-in-office.