Motion Graphics template requirements

Motion Graphic templates are useful for the entire video community. For novice users, templates provide high quality, ready-made content to help their creative endeavors shine. For seasoned creatives, Motion Graphics templates serve as an efficient tool that saves time, provides inspiration, and exposes new workflows. Templates showcase best practices, so users can effectively explore options and build upon their skills. Interested in becoming a Motion Graphics Contributor? Review our full guidelines here and get in touch with us at motion@adobe.com with your reel for consideration.

Titles: Full frame animations and sequences, text overlays, call outs, with intro and outro animations

Transitions: with options to change animation direction, or multiple animation styles

Backgrounds & Video Overlays: animations to layer above and below video

Infographics: Animations that show data, like circle charts, bar charts, location, and more

Social Media: Animations for using on social media channels, such as video endcards

Lower Thirds: Left, center, and right justified animations with one or multiple text inputs

Templates must be built in After Effects CC version 16 without third party plug-ins.

Duration: 8-60 seconds 

Maximum file size: 500 MB

Third Part Plug-ins: No third party plug-ins

Dimensions: 1920 x 1080 px

Duration: 8-60 seconds

Transitions Duration: For this category of templates, the comp length may be 1 second long

Frame rate: between 23.976/24 to 59.94/60

Title Safety: the default design of your motion graphic must fall within title safety

We require all templates to utilize Adobe Font fonts. Adobe Font is a font subscription service that allows users to access libraries and sync fonts to their desktop. The integration of Adobe Font in Creative Cloud apps eliminates the need to search for, download, and install additional files, while also guaranteeing high-quality, properly licensed fonts for users. When selecting Adobe Font fonts for your template, be aware:

• Avoid using fonts from the Adobe Font Marketplace as they require additional purchase on top of Creative Cloud subscriptions.

Expressions must be universalized with MatchNames. Use Expression Universalizer 3.0 to enable expressions to cross languages and prevent errors.

Elements may be used only if they are self-created: Contributors must wholly own all rights to the assets within templates, including any necessary licenses and releases. Don’t use assets that don’t belong to you, such as photos your spouse took or from online search results. Contributors cannot use any stock content in templates. We also do not accept Creative Commons Zero (CC0) or public domain images as part if a template. This includes modifying a stock image so it is no longer recognizable or using stock/modified stock for 3D textures. NASA CC0 images may be used for maps, globes, and textures.

Stock images may be used in the Thumbnail image and Preview video but may NOT be included in template.

Note: image replacement/smart objects are not currently supported, so do not submit designs that require an image or video be replaced by the user as a vital part of your design.

Our Stock Contributor User Guide Legal Guidelines is a valuable resource for more information.

Use groups to keep the Essential Graphics Panel concise and easy to navigate. When grouping, make sure the nomenclature and structure makes sense, i.e. grouping via global controls, text, elements, etc.

For further information and visuals on the Grouping feature in AE16, please visit our MOGRTs Best Practices page.

Give users the ability to time stretch a template clip in Premiere Pro with Responsive Design. Setting up responsoive time instead of duration controls will allow for a smoother user experience.

Avoid references to identifiable people, companies, and locations in templates, including the Adobe name, logo, or products. Substitute fictitious and generic names to represent any individuals, company/logo, and placements. Lorem Ipsum text is recommended for most placeholder text.

Examples: 

• Names: “John Smith”, “Jane Smith”, “Mary Doe”, "First Name Last Name"
• Companies: “Your Company”, “Your Logo”
• Emails/Websites: “You@Example.com”, “www.YourCompanyURL.web”
• Phone Numbers: “555-555-5555”
• Addresses: “123 Street, City, State 45678”
• Social Media: "@Username"
• Dummy Text/Paragraphs: “Subtitle text", "Lorem ipsum dolor sit amet, consectetur adipiscing...”

Using generic text also makes it clearer to users that these text fields are placeholders only and are meant to be replaced by the user. 

Exporting your .MOGRT

All templates must be packaged as Motion Graphics templates with the file extension .MOGRT. See Creating Motion Graphics templates using Essential Graphics panel for more.

• Trim comps to animation length.
• Enter a name for your .MOGRT in the Essential Graphics panel. Naming should be descriptive of your template.
• Move the Playhead to the area of the animation that best showcases your animation before export. Then select Set Poster Frame in the Essential Graphics panel.
• Select Export Motion Graphics Template.
• Verify that your file uses Typekit fonts and basic features by checking the two boxes (see below). If your file fails to conform, you will be asked to fix and resubmit files.

Your submission must include:

• AEP: original project file, collected with all assets
• MOGRT: motion graphic template file, 500Mb file size limit
• Thumbnail.jpg: template thumbnail
• MP4: video preview
• XLSX: metadata sheet

Files are evaluated based on this criteria:

• Legal standards: Adhering to our IP & Legal guidelines
• Technical qualities: Is your .MOGRT optimized for easy use and does it adhere to our specs?
• Metadata: Are titles and keywords accurate and is the form correct?
• Commercial value: Is your submission usable in the current marketplace?
• Aesthetic properties: Is your .MOGRT up to date with graphic and color trends?
• Similarity: Is the content too similar to another Stock .MOGRT or something you have already submitted?

Data-driven MOGRTs are AE16 built, infographic templates linked to a CSV to auto-populate data. They are highliy technical and go through a longer production assesment than tradional AE16 MOGRTs. If you are interested in Data-Driven MOGRTs, please contact motion@adobe.com for details.

As with any other content submitted to Adobe Stock, contributors must wholly own all rights to the assets within templates, including any necessary licenses and releases. Don’t submit files that don’t belong to you (for example, photos that your spouse took) or that incorporate items that are not yours, such as content found on the internet.

Contributors cannot use any stock content in templates they submit to Adobe Stock as the licenses offered by all stock sources restrict the redistribution of their images, videos, and other content. Generally, we also cannot accept Creative Commons Zero (CC0) or public domain images because contributors must own all rights to a work, including licenses or releases for recognizable people or property. 

These requirements apply to all images, illustrations, and text being used within your templates and align with areas of law involving the rights of privacy and publicity, copyright, trademark, and trade dress.

Avoid using real names and references to identifiable people, companies, and locations in their templates. Use fictitious and generic names to represent individuals, company/logo placements, etc. (see Best Practices, above, for more information).

Submitting multiple copies of similar or identical content can be perceived to be spam by our moderation team. Spamming is strictly prohibited and may prompt us to block or close your account. 

For more information, reach out to us at motion@adobe.com.