Learn how to set up a Google Analytics account to get valuable metrics such the number of unique visitors to your site.

Create a Google Analytics account to create site traffic reports

Track site performance data by adding Google Analytics code to your Adobe Muse site. Gather and evaluate traffic statistics to learn how many people have viewed your web content. Compare trends over time to make informed decisions for future site updates. Google Analytics generates the tracking code automatically and Adobe Muse makes it easy to paste the code directly into pages. Visit the Google Analytics home page and log in using your existing Google or Gmail password, or create a new account. It’s free.

Tip: You don’t have to use a Gmail account to log into Google Analytics.


Sign in with your existing Google or Gmail password on the Google Analytics home page.

Set up your account to generate the tracking code.  

On the Home page, click the Admin link and choose the Create new account option. On the New Account page, choose the Website option, and then enter a descriptive account name, like the name of your web design company. Specify the name of the website, URL, and the reporting time zone. Google assigns a unique Tracking ID number that is added to the code to gather your site’s web activity. Click the Get Tracking ID button to get the code.

Enter website details on the New Account page.

Accept the Terms of Service Agreement to proceed to the next page. Copy the entire script in the window, and then close the browser.

Copy the tracking code that Google Analytics provides, so you can paste it into Adobe Muse later.

Embed the tracking code into your pages.    

Launch Adobe Muse and open the page you want to edit in Design mode. Choose Page > Page Properties and paste the code in the Metadata section of the Page Properties window. Or simply paste the code anywhere on the page to embed it. The tracking script won’t affect the page’s layout.

Tip: Add the tracking code to a master page to quickly add tracking to all of the related pages.

Choose Page Properties from the Page menu and paste the tracking code into the Metadata section of the Page Properties window.

Run reports and analyze the site statistics to check site traffic.  

After publishing the site, wait a few weeks or more for Google Analytics to capture the activity metrics. If you try to check the analytics too soon, there won't be enough data. The longer a site is publicly accesible, the more site analytics are captured. When you're ready to view the statistics, click the Audience Overview section in the left sidebar to see visitor statistics.

To customize the reports, specify a date range by clicking the date menu in the top-right corner. Choose the Hourly, Day, Week, or Month option to see the site activity displayed for a specific duration. Experiment with generating reports and evaluating trends to measure the site's success.

Tip: You can export the site reports in PDF format and share them with your clients.

Click the Audience Overview section to view statistics about visitors to your site.


Contributor: Tommi West

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