Adobe Express and Adobe Firefly for business

Applies to enterprise.

Fuel your business's creativity with the premium version of Adobe Express and Adobe Firefly, and give everyone in your organization the tools to maximize productivity and accelerate high-quality on-brand content.

Achieve your content goals with Adobe Express and Firefly

Adobe Express and Adobe Firefly offer easy-to-use web-based tools that help users put their best work forward. Empower everyone in your organization — marketing professionals, designers, internal communicators, and sales teams to:

  • Create and edit content for flyers, brochures, social posts, and PDF files with images created from a single description and one-click-edits with Adobe Express and Adobe Firefly.
  • Unlock creativity and create content at lightning speed using simple text prompts.
  • Make professional videos with drag-and-drop ease using tools to edit and combine video clips, artwork, animation, and music.
  • Ensure all your content stays on brand with easy access to approved brand kits and templates via Creative Cloud Libraries in Adobe Express.
  • Generate content for public and commercial use with greater peace of mind as our generative AI is designed to be commercially safe.

Explore Adobe Express and Firefly for business plans and benefits

Free trial offer for the entire organization

Adobe is offering a free trial of Adobe Express and Firefly to eligible organizations. With this offer, everyone in your organization can enjoy the benefits of the premium version of Adobe Express and Adobe Firefly — at no additional cost — until your contract renewal date, anniversary date, or for a maximum of 12 months, whichever comes first.

This trial offer is being rolled out in phases. You'll receive an email from Adobe 30 days before the offer is available to you and another one when the offer is added to your Admin Console. To check if the offer is available for your organization, navigate to the Products tab in the Adobe Admin Console and check the list of products and services for Adobe Express & Adobe Firefly - Trial.

After the trial is available, you can provide licenses to the users — manually, in bulk, or allow users to self-serve.

Adobe Express and Firefly for business paid plans

Paid plans offer 1,200 generative credits per user each month and premium versions of Adobe Firefly and Adobe Express with additional benefits that allow creatives to:

  • Use premium editing and photo effects.
  • Add branding, logo, colors, and fonts in one tap.
  • Convert and export to and from PDFs and other file types.
  • Share templates and assets with Creative Cloud Libraries.

Choose from the following paid plans:

Site license for the entire organization

Purchase licenses for the premium version of Adobe Express and Firefly for all users in your organization at a flat fee.

Seat-based licenses for a set of users

Purchase single-app licenses for the premium version of Adobe Express and Firefly for some users and assign the Creative Cloud for enterprise - free membership to the rest of the users in your organization.

Contact your Adobe Account Manager to learn more about your options and get assistance with the next steps.

Benefits of Adobe Express for Business: Free and Premium offers

Free offer

Premium offer

Generative AI features

  • 25 generative credits per user
  • > 500 generative credits per user

Content

  • 550K Adobe Stock photos
  • 95K templates
  • 2K fonts including 317 global scripts (Arabic, Hebrew, and Indic)
  • 195M+ Adobe Stock Collection photos, videos, and music.
  • 125K templates
  • 26K fonts including 317 global scripts (Arabic, Hebrew, and Indic)

Branding

  • Create Brand kits to keep logos, colors, and fonts consistent and apply brand guidelines to images in a click.
  • Share brand kits with your team.

Features

  • Basic editing and quick actions for photos and videos including remove background, animate
  • Premium editing features like Text-to-Images, Text Effects, Text to template
  • 10 PDF Quick Actions per month: Edit text and images, organize pages, combine files, convert to and from PDF.
  • Basic editing and quick actions for photos and videos including remove background, export video in 4K
  • Premium editing features like refine cutout, resize, graphic groups
  • Unlimited PDF Quick Actions

Collaboration

  • Share projects with team for editing
  • Share projects with team for editing
  • Share templates and assets with team
  • Share libraries with your collections of photos, graphics, and more.

Services

  • 5GB cloud storage per user
  • 1TB cloud storage per user

The Free offer isn't the same as the enterprise trial offer.

Provide Adobe Express and Firefly licenses to users

Assign licenses manually

Once the offer is available in your Admin Console, you can start assigning licenses to the users to help them be more productive and creative.

Follow your ETLA (Enterprise Term License Agreement) guidelines for org-wide assignments.

Allow users to self-serve

Note:

Self-serve capability and automatic assignment rules are only available if your organization uses Adobe storage for business.

To simplify license management for your organization, Adobe has added a new user self-serve setting in the Admin Console. When enabled, users in your organization can securely sign in to Adobe Express or Firefly via SSO and receive automatic access. This setting ensures that users who access Adobe Express or Firefly get added to your organization with a secure, managed user ID.

Once the trial offer is available for your organization, sign in to the Adobe Admin Console to activate the automatic assignment rule for Adobe Express and Firefly.

If no action is taken, Adobe enables the self-serve setting 30 days after the offer is available (only for the trial offer). This setting can be changed on the Automatic assignment rules page in the Admin Console at any time.

After you have assigned licenses or activated the assignment rule, you can share this handbook with the users to get them started.

Inform users about the offer

We have created email templates that you can download, edit, and then send to the users.

Download

Common questions

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