General licensing

Where can I find the licensing terms of use for Adobe Stock assets?

Terms of use can be found here.

Where can I use Adobe Stock assets?

You can use Adobe Stock assets, except for the ones marked “editorial use only,” in any creative project, such as print ads, brochures, presentations, posters, book covers, commercials, websites, and annual reports. For the complete Adobe Stock image licensing terms, see http://www.adobe.com/go/stockterms.

Will the watermark go away?

Yes. When you use a watermarked preview image or video and then license the asset, the watermark is removed and you receive the asset in its highest available resolution.

Is the asset I license exclusively mine?

No. We do not offer exclusive licenses.

Can I edit the assets that I license?

Yes. You are welcome to edit the non-editorial asset in any way you deem necessary. Note, however, that your modifications must not violate or infringe on the intellectual property or other rights of any person or entity, nor place the author or the model in a bad light or depict them in any way that might be deemed offensive. See http://www.adobe.com/go/stockterms.

Editorial assets are subject to certain additional restrictions. For details, see Do any special restrictions apply to editorial assets?

Does Adobe Stock offer extended licenses allowing licensees to sell derivative products based on an asset?

Yes. You may purchase an extended license for most Adobe Stock photos, vectors, and illustrations. Extended licenses provide unlimited impressions/print runs, and the ability to create derivative products for resale, such as coffee mugs, t-shirts, etc. Extended licenses may be purchased by clicking the image on the Adobe Stock website and selecting the Extended License tab. If you have already licensed the image, you can click your name in the Adobe Stock navigation bar, open the License History page, scroll to find the desired image, then click License Again.

Can I use an Adobe Stock image as part of my company logo or brand?

No. You need to have complete ownership of the image you use for your company logo, since logos are intended to be registered and protected to prevent other companies or organizations from using the same image. Because Adobe Stock only grants a right to use images and does not transfer the ownership, these images cannot be used in or as a logo.

Do all assets have model releases?

All assets intended for commercial use and containing recognizable people are uploaded with a signed model release allowing the image to be used commercially within the limits of the license agreement. Editorial images and videos don't have model releases and are therefore not cleared for commercial use.

Can I license an asset for a client, or do they need to create their own account?

Yes. You can license an asset on behalf of a client. However, please note that if you want to use the same asset for different clients, the asset must be licensed separately for each client use.

Do I need to add a photo credit?

We require a photo credit to be added only when using the image in an editorial article or for social media. When editorial images are used in print, websites, blogs, etc, you must include the credit line mentioned on the Adobe Stock website and contained in the IPTC credit line field. For example, “Agency Name/Author Name - stock.adobe.com."

Editorial assets

What are editorial assets in Adobe Stock?

Editorial assets are images and videos that are newsworthy, timely, and depict real people, events, places, and products.

How are the editorial assets in Adobe Stock licensed?

All Editorial Collection image and video assets are sold with an Enhanced License, similar to Adobe Stock Premium collection images and Video licenses allowing unlimited print runs. You can license editorial assets through single on-demand licenses or get access to them through an Adobe Stock for enterprise plan. 

Do any special restrictions apply to editorial assets?

Editorial assets are subject to certain additional restrictions:

  • Editorial assets may not be used for commercial purposes such as advertisements, promotions, advertorials, merchandise, etc, even if you have obtained an enhanced license for them.
  • Editorial assets may be used in any context that is newsworthy or of cultural interest, typically in newspaper or magazine articles, news blogs, or similar event-based media.
  • Editorial assets may not be edited, except for minor adjustments for technical quality, or slight cropping or resizing. While making such changes, you must maintain the editorial context and meaning of the original asset.
  • When editorial images are used in print, websites, blogs, etc, you must include the credit line mentioned on the Adobe Stock website and contained in the IPTC credit line field. For example, “Agency Name/Author Name - stock.adobe.com."
  • When images or videos are used in films, TV shows, podcasts, and so on, you must include the credit “Image(s) and/or video(s) used under license from Agency Name/Author Name - stock.adobe.com.”

See also

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