Discover Firefly AI Assistant (beta), a conversational creative agent that helps you plan, create, and edit content, using simple natural language.
Firefly AI Assistant (beta) brings together ideation, generation, and editing into a single environment, so you can move from idea to output faster and more intuitively. Instead of switching between tools or manually executing steps, you can describe what you want, and the assistant brings the power and precision of Adobe’s creative apps into a single, conversational interface to get you there.
The assistant bridges the gap between interfaces by leveraging capabilities from Creative Cloud apps such as Photoshop, Lightroom, Illustrator, Premiere, Firefly, and more, giving you the ability to work across formats such as images, visual designs, and video, in a single unified interface.
How it works
Firefly AI Assistant (beta) turns creative intent into action through a conversational workflow:
- Start with a goal: Choose a creative skill or use the prompt bar to describe what you want to create. For example, “turn these assets into a social campaign” or “retouch and resize these images”.
- The assistant plans the workflow: Wait for the agent to interpret your request, break it into steps, and select the appropriate tools and actions to process it.
- Generate and edit in one flow: Create new content, modify existing assets, and iterate, all within the same interface and conversation.
- Refine with guidance: Accept or reject the assistant’s suggested improvements by stepping in at any point to refine the output, redirect the work, or adjust details as needed.
Key capabilities
- Conversational workflows
Describe what you want in plain language, and let the assistant handle how to achieve it, whether that’s generating assets, editing visuals, or combining steps into a workflow. - End-to-end workflow
Firefly AI Assistant allows creators to describe the outcome they want using their own words as the assistant sets up and executes complex, multi-step workflows using tools from across Adobe’s creative suite. - Multi-format output
Create across formats, including images, designs, and video, empowering end-to-end content creation in one place. - Guided editing and variation
Make changes, explore variations, and refine outputs through natural conversation instead of manual adjustments. - Firefly web integration
Work directly within the Firefly web interface, where generative tools, assets, and workflows are already connected, automated, and repeatable.
You can also use the thumbs-up or thumbs-down option, along with the feedback option, to let us know what did or didn't work.
Common use cases
Batch edit photos
Apply photo adjustments across multiple images.
Remove or replace objects
Remove distracting elements or replace them with something else.
Create a brand kit
Build a brand kit — logo, colors, and fonts- and share it with collaborators.
Create on-brand mockups
Apply branding on mockups to visualize designs on real-world items.
Influencer-style Video (UGC Ad)
Turn a product photo into a short, creator-style video.
Create a Storyboard
Plan a video shot by shot, frame by frame, to build a complete storyboard.
Personalize the assistant
Set and edit preferences so results match how you like to work — for example, prefer Photoshop for image edits.
Semantic search
Find your assets by describing them in plain language instead of exact keywords.
Turn text into art with Adobe Firefly
Create beautiful images and video clips from text prompts using generative AI.
