Generative AI FAQ

Generative AI content on Adobe Stock: Contributor FAQ

Adobe Stock accepts submissions of images, vectors, and videos developed with generative AI – expanding how customers enhance their creative projects.  


Information & Background 

Generative AI technology refers to tools and applications that can generate high-fidelity content from text prompts or uploaded images using machine learning algorithms.  

Yes, Adobe Stock accepts content made using generative AI tools that meets Adobe Stock’s current submission requirements for images, vectors, and video and has been clearly labeled as generative AI content by clicking the "Created using generative AI tools" checkbox. If you want your generative AI content to be accepted, please follow the instructions in our generative AI content guidelines.  

Adobe has a 40-year history of partnering with creators through major transformations. At Adobe Stock, we’re committed to being by the sides of contributors as we navigate the creative evolution that generative AI brings. 

Our generative AI policy puts the power of these tools in the hands of artists, and enables those contributors to earn royalties for licensed content according to our royalty guidelines—the same way as it does for other content. 

We believe that useful and beautiful content, clearly tagged and labeled as having been made using generative AI tools, has a place in our Stock marketplace. 


  1. Adobe Stock cannot provide guidance on whether the license terms of an AI technology or application allows you to submit the generated content to Adobe Stock. You, or your legal counsel, must review the license terms to determine if the generated content may be submitted to Adobe Stock. 
  2. By submitting AI-generated content, you warrant to us that you have all the rights for Adobe Stock to use the content as described in the Adobe Stock Contributor terms (e.g., commercial use in all media) and that the content does not infringe any third-party rights.  
  1. You should not submit any work created with prompts referring to or based on people, places, or property unless you have the legal right to do so (e.g., via a model or property release).
  2. Do not prompt, for instance, with names of people (including artists), trademarked property such as car brands, etc. Read our existing guidance for more information.  
  1. You should not submit any work created with prompts referring to or based on artists names or styles unless you verify that their work is no longer under copyright protection or that no other rights apply to the prompt (e.g., publicity rights, cultural heritage rights, etc.)  
  2. If you are unsure if you have the necessary rights, do not submit content made using that prompt. 

You may only prompt, augment, interpret, or create variations based on a human model for whom you have a signed model release. If you do so, upload that release with your submission.  

No. Never submit content that infringes the rights of third parties, including mimicking or replicating the content or style. Read our existing guidance for more information. 


Submission Policies and Guidelines

  1. Adobe accepts still images, vectors, and videos created using generative AI tools. Submit all generated images, vectors, and videos according to our generative AI content guidelines
  2. Generative AI content cannot be submitted to the Illustrative Editorial Collection which is for editorial use only. IEC submissions must be accurate portrayals of brands in an authentic, accurate, and unmodified manner as they are found in the real physical world. Submissions will be rejected if found to be in violation of this policy. 
  1. Only submit images as file type "photos" that look like they could have been taken with a camera and feature photo-realistic subjects that exist in real life and respect human and animal anatomy. Submit all other generative AI images as illustrations. Generative AI videos can only be submitted as file type "videos" and generative AI vectors can only be submitted as file type "vectors".  
  2. Click the "Created with generative AI tools" box prior to submitting your content.
  3. Don’t tag generated images with inaccurate or vague descriptors such as “3D render” or “neural network” unless accurate to the content subject.

   4.  Your Generative AI content titles or keywords:

  • May not contain artists' names whose work is still in copyright 

  • May not contain names of people 

  • May not imply the content is a depiction of an actual newsworthy event 

  • May not contain names of government agencies  

  • May not contain references to third party intellectual property  

Yes, submit files as photos that look like they could have been taken with a camera and feature photo-realistic subjects that exist in real life and respect human and animal anatomy. Submit all other generative AI images as illustrations.

  1. Generative AI content must meet existing visual and technical quality standards for images, vectors, or videos as well as our generative AI content guidelines
  2. Check your submissions carefully to avoid uploading images or videos with visual errors.  
  3. Review your submissions to ensure that depictions of humans and animals don’t show any unintentional anatomical errors.  
  4. Don’t increase the resolution of your file in a way that degrades quality. 

Do not upload excessive submissions of similar assets; a maximum of three iterations is recommended. Excessive submissions of similar assets is content spam and it may result in blocking or terminating your account. Learn more.


Model & Property Releases

  1. Any content created with generative AI tools that depicts, is based on, or is intended to portray an identifiable person requires a model release. For example, if you upload a photo or video of a real person as a prompt, name a specific individual in the prompt, or include prompt keywords intended to instruct the generative AI tool to draw a real person. 
  2. If the generative AI content was not based on a real person, but it visually appears to resemble a person, then you must click the "People and Property are fictional" checkbox that appears after you confirm the image or video was created with generative AI tools.
  3. For more information, see our model and property release policies.  


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