User Guide Cancel

Similar content versus spam

Discover the difference between useful content variations and content that’s considered spam.  

To make money on Adobe Stock, it helps to have a lot of content. Still, you should always choose quality over quantity, and make sure that each file you submit offers something special. Similar content is one of the leading reasons we reject content. Sending multiple copies of identical content can be perceived as image spam, and can result in your account being blocked or permanently closed. 

Here are some guidelines to help you avoid spamming:


Select only the best photos from any batch and make sure that each one offers unique value. For example, in the images below, the photographer uses the same items but changes the placement to successfully create useful variations.   

Useful photo variations

As a general rule, don’t submit more than three significant versions of a single motif, unless the complexity of the image calls for more. We’ve found that having a small number of versions can help contributors achieve commercial success.

Don’t send images with minimal differences, such as slight changes in angle. Also, don’t send multiple copies of the same photo with different post-processing effects, such as spot color or black and white, because customers often prefer to add effects themselves. 

Here are some more variations to avoid:

  • Flipped images
  • Various crops
  • Different exposures
  • Different background colors
  • Different image filters

Vector art

Our moderators will reject submissions of multiple files if they only differ in background color or effect, because customers often prefer to adjust icons and other simple objects based on their project needs. 

With more complex vector art, it’s okay to vary the overall color composition or rearrange patterns and objects. In cases like this, you can submit up to three variations of one file. For example, we consider the images below to be useful variations, because the mood and spirit is different in each.


Useful vector variations

Here are some variations to avoid:

  • Flipped images
  • Different stroke types or sizes
  • Different background colors
  • Added shadows
  • Different image filters


When it comes to video, we accept more types of similar video files because video editors often need multiple similar clips to work with. For example, the images below are frames from videos that show the same subject in the same setting, but camera angles and focal points vary. 

Useful video variations

The following methods are acceptable ways to add variation:

Feel free to add variation to your videos in the following ways: 

  • Frame your subject from various angles.
  • Use different focal lengths, like a close-up, medium shot, and wide shot.
  • Vary camera motion, like a pan right and a pan left or a zoom in and a zoom out.
  • Show a single location with different actions and/or subjects.
  • Portray the same subject in the same environment doing a different action.

Avoid adding variation in the following ways: 

  • Using the same framing, camera motions, or onscreen activity
  • Applying different post-processing effects, like changing the speed or adding filters 


Adobe Artists: Gilitukha | 93303988, Gilitukha | 93303922, Gilitukha | 93281342, Gilitukha | 93145861, Markovka | 145231978Markovka | 176290695, Markovka | 175034625


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Adobe MAX 2024

Adobe MAX
The Creativity Conference

Oct 14–16 Miami Beach and online

Adobe MAX

The Creativity Conference

Oct 14–16 Miami Beach and online