Adobe Campaign Standard | Product description

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Laatst bijgewerkt op 2 mei 2021

Last updated: July 13, 2020

What is Adobe Campaign Standard?

Adobe Campaign Standard On-demand Services provides a platform for designing and executing digital marketing campaigns and provides an environment for visual campaign orchestration.

Products and Services	License Metric	Deployment
Adobe Campaign Standard	Per 1,000 Active Profiles	On-demand Services

Additional Capabilities	License Metric	Deployment
Channel: Email	Per 1,000 Active Profiles	On-demand Services
Channel: SMS	Per 1,000 Active Profiles	On-demand Services
Channel: Mobile App	Per 1,000 Active Profiles	On-demand Services
Channel: Direct Mail	Per 1,000 Active Profiles	On-demand Services
Email BCC	Per 1,000 Active Profiles	On-demand Services
Inbox Rendering	Per 1,000 Inbox Renderings	On-demand Services
Journey AI	Per Production Instance	On-demand Services

Additional Infrastructure	License Metric	Deployment
Total Database Storage	Gigabytes per year	On-demand Services
IPv4 Addresses (supported for Production Instances only)	Per IPv4 Address	On-demand Services
Image Serving	Gigabytes per month	On-demand Services
Domain Delegations	Per Domain Delegation	On-demand Services
SFTP Accounts	Per SFTP Account	On-demand Services
Engine Calls	Per Engine Calls per day	On-demand Services
Additional Test Instance	Per 1,000 Active Profiles	On-demand Services

Product Limitations Adobe Campaign Standard

Inbox Rendering: Includes 1,500 Inbox Renderings per year.

Transactional Messaging: Transactional Messaging functions with the following Channels: Email, SMS and Mobile App. Peak volume of Transactional Messages is 50,000 messages per hour.

Delivery Fundamentals: Included for new Campaign Customers only. Paid hours required for additional Affiliated brands of Customer, or for Customer’s expansion to new regions.

Additional Capabilities and Infrastructure: Customer may elect to license Additional Capabilities and Additional Infrastructure as described above.IT Infrastructure Resources by Active Profiles Tiers.

Journey AI: Journey AI integrates with and is enabled for use with Email Channel only. Consulting services are required to implement each license of Journey AI.

Adobe Maintenance and Support

The Adobe Maintenance and Support program is provided under the most-current terms and conditions for Adobe Maintenance and Support.

IT Infrastructure Resources by Active Profiles Tiers

Customers may license, via an amendment to the applicable Sales Order, additional resources listed in the Additional Infrastructure and Capabilities table above as needed

	Maximum Number of Active Profiles in Millions [1]
	<1	1 to <2	2 to <5	5 to <10	10 to <20	20 to <50	50 to 100
Total Database Storage in Gigabyte	120	200	300	550	1,100	2,000	4,000
Production Instance Database Storage in Gigabyte	60	100	150	275	550	1,000	2,000
Test Instance Database Storage in Gigabyte	60	100	150	275	550	1,000	2,000
SFTP Storage in Gigabyte	40	60	80	100	200	300	300
Image Serving-Bandwidth in Gigabyte per month	1,000	2,000	2,000	3,000	5,000	10,000	20,000
Engine Calls per day [2]	20,000	20,000	50,000	50,000	70,000	100,000	150,000
Maximum Engine Calls per second [2]	2	2	5	5	7	10	15
Peak Volume - Number of Emails per hour [2] [3]	1,000,000	1,000,000	2,000,000	2,000,000	4,000,000	8,000,000	10,000,000
Maximum Email Size in Kilobyte	60	60	60	60	60	60	60
Number of IPv4 Addresses	4	4	8	8	8	16	32
Total Number of Domain Delegations	8	8	12	12	16	24	32

[1] If the maximum number of Active Profiles exceeds 100 million, the resources will be custom-scoped as indicated in the applicable Sales Order. Unless otherwise stated in the Sales Order, Total Database Storage in custom-scoped infrastructure will be divided equally between: the Production and Staging Instance. Additional Staging Instances licensed by Customer each include the amount of storage indicated in the Default IT Infrastructure tables above for the applicable Active Profile Tier.

[2] Excluding Transactional Messaging.

[3] If Customer has activated Transport Layer Security (TLS), then these numbers will not apply.

Adobe Campaign Standard - Solution Plus

	Maximum Number of Active Profiles in Millions [4]
	<1	1 to <2	2 to <5	5 to <10	10 to 20
Total Database Storage in Gigabyte	150	300	600	1,200	2,400
Production Instance Database Storage in Gigabyte	75	150	300	600	1,200
Test Instance Database Storage in Gigabyte	75	150	300	600	1,200
SFTP Storage in Gigabyte	40	60	80	100	200
Image Serving-Bandwidth in Gigabyte per month	2,000	3,000	5,000	10,000	20,000
Engine Calls per day [5]	20,000	20,000	50,000	50,000	70,000
Maximum Engine Calls per second [5]	2	2	5	5	7
Peak Volume - Number of Emails per hour [5] [6]	1,000,000	1,000,000	2,000,000	2,000,000	5,000,000
Maximum Email Size in Kilobyte	60	60	60	60	60
Number of IPv4 Addresses	4	6	8	10	12
Total Number of Domain Delegations	8	8	12	12	16

[4] If the maximum number of Active Profiles exceeds 20 Million, the resources will be custom-scoped as indicated in the applicable Sales Order.

[5] Excluding Transactional Messaging.

[6] If Customer has activated Transport Layer Security (TLS), then these numbers will not apply.

Definitions

Active Profile means a Profile that Customer has attempted to communicate with during the past 12 months via any Channel. Active Profiles are charged in increments of 1,000.

Channel means distinct modes of communication between Customer and Recipients through email, mobile app, SMS or Direct Mail.

Delivery Fundamentals means Adobe Campaign Deliverability Fundamentals Consulting Service and provides email deliverability consultation and reputation management to assist Customer with leveraging Adobe Campaign.

Domain Delegation means the number of designated domains of Customer requiring support from Adobe in connection with email campaigns.

Email BCC means an exact copy in EML format of a corresponding sent email to a dedicated BCC email address where the emails can be processed and archived by Customer in an external system.

Engine Call means a server call that starts real-time processing on server side for the extraction of data, such as data relating to surveys, WebApps,JSSP, APIs, mobile app registrations, etc. Engine Calls must be licensed in packs of 5,000 Engine Calls per day.

Image Serving means the capability to serve Customer’s images embedded in emails to Recipients, and allow linking to those images in connection with emails sent by Adobe on behalf of Customer.

Inbox Rendering means each Customer preview of the content of a template email in various email environments.

Journey AI means the capability to maximize engagement by optimizing the design and delivery of journeys to Score an individual's preferred level of engagement.

Profile means a record of information (e.g., a record in the nmsRecipient table or an external table containing cookie ID, Customer ID, mobile identifier or other information relevant to a particular Channel)
representing an end-customer, prospect, or lead.

Recipient means the end user that receives Customer's message via any available Channel.

Score(ing) means the output of an algorithm that intelligently predicts and assesses individual engagement propensity.

SFTP Accounts means accounts that are used for moving large data sets into Adobe Campaign Instances. The storage attached to these SFTP accounts is limited and is not for the purpose of long-term storage.

Total Database Storage means the aggregate size of the Production and Test Instances Database Storage managed by Adobe.

Transactional Messaging means the ability to manage trigger messages in real time. Transactional Messaging can be used with Channels licensed by Customer, as applicable.