Adobe Target | Product description

Last updated: April 5, 2021

Adobe Target provides a set of optimization and personalization applications to optimize visitor interactions and leverage data to automate personalization.

Product Limitations

1.  Adobe Target Standard.  Adobe Target Standard.  Adobe Target Standard includes the following components and functionality in the Target section of the Adobe Experience Cloud user interface: A/B testing with the enhancement of auto-allocate, multivariate testing, rules-based targeting, geo-targeting, and server side optimization (otherwise known as optimization via APIs). These capabilities may be used for optimization of browser-based channels (desktop web and mobile web), mobile applications, other server-side digital experiences such as kiosks, and email as scoped in the applicable Sales Order. 

Adobe Target Standard Performance Guardrails:

(a)    Adobe Target Standard has been scoped to support up to:

(i)      5 Audiences per Actual Call;
(ii)     50 Activities per Actual Call;
(iii)    100 Profile Scripts per Actual Call;
(iv)    500 experiences per Activity;
(v)     50 reporting audience segments per Activity;
(vi)    100 Success Metrics per Activity; and
(vii)   1,000 unique values per Targeting Rule.

(b)    Customer may not apply more than 50 Targeting Rules per Audience.
(c)    Customer Content may not exceed 75 Kb per individual offer.
(d)    Customer may not use remote offers in Adobe Target Standard.

2.  Adobe Target Premium.  Adobe Target Premium includes the following components and functionality in the Target section of the Adobe Experience Cloud user interface: automated personalization, auto target, recommendations, A/B testing, auto-allocate, multivariate testing, rules-based targeting, geo-targeting, server side optimization (otherwise known as optimization via APIs), and enterprise permissions. These capabilities may be used for optimization of the following touchpoints as scoped in the applicable Sales Order: browser-based channels (desktop web and mobile web), email, mobile applications, and internet-connected devices and screens.

Adobe Target Premium Performance Guardrails:

(a)    Adobe Target Premium has been scoped to support up to:
            (i)      5 Audiences per Actual Call;
            (ii)     50 Activities per Actual Call;
            (iii)    100 Profile Scripts per Actual Call;
            (iv)    500 experiences per Activity;
            (v)     50 reporting audience segments per Activity;
            (vi)    100 Success Metrics per Activity;
            (vii)   1,000 unique values per Targeting Rule; and
            (viii)  10 environments within Adobe Target Premium recommendations functionality.

(b)    Use of recommendations, auto-target, and automated personalization functionality may not cumulatively exceed more than 10 Activities per Actual Call.
(c)    Customer may not apply more than 50 Targeting Rules per Audience.
(d)    Customer Content may not exceed 75 Kb per individual offer.
(e)    Customer may not use remote offers in Adobe Target Premium.

3.  Adobe Search&Promote. Adobe Search&Promote includes the following components and functionality: on-site search, faceted navigation, and search-based merchandising functionality. Adobe Search&Promote: Content enables Customers to optimize the search of Customer Content on Customer Sites that Adobe crawls on Customer’s behalf. Adobe Search&Promote: Content+Product enables Customers to optimize the search of Customer Content on Customer Sites that Adobe crawls on Customer’s behalf and the search of Customer’s index of products on Customer Sites that Adobe ingests on Customer’s behalf.

Definitions

Activity means a Customer configured workflow in Adobe Target that determines the experience a visitor may encounter.

Actual Call means a single request made by or on behalf of Customer that results in data being sent to Adobe servers for processing.

Audience means Customer-defined rules and criteria within Adobe Target that establish categories of visitors.

Annual Page View Traffic means the sum of the Page Views during a 12-month period.

Page View means a single view of a mobile or browser application, e-mail, or web page of an internet site, including application screen views, application screen states, mobile web pages, and social network pages. Page Views occur each time a web page is loaded or refreshed, an application is loaded, when targeted content renders, or is shown through an opened or viewed e-mail.

Performance Guardrails means usage limits that relate to the scoping of Customer’s proposed use case. Should Customer exceed a Performance Guardrail, Customer may experience performance degradation; Adobe will not be responsible for such performance degradation.

Profile Scripts means parameters configured by Customer within Adobe Target for data capture specific to a visitor.

Success Metrics means parameters configured by Customer within Adobe Target to measure the success of an Activity.

Targeting Rules means Customer-defined rules and criteria within Adobe Target for targeting specific experiences or content to an Audience.