Last updated: 31 January 2024
Jump To: Entitlements | Scoping Parameters | Performance Guardrails | Static Limits | Definitions
What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B and B2C considered purchase marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Products and Services |
License Metric |
Deployment |
|---|---|---|
Marketo Engage - Select |
Per 1,000 Contacts |
On-demand Services |
Marketo Engage - Prime |
Per 1,000 Contacts |
On-demand Services |
Marketo Engage - Ultimate |
Per 1,000 Contacts |
On-demand Services |
| Marketo Engage – Prime Performance | Per 1,000 Contacts |
On-demand Services |
| Marketo Engage – Ultimate Performance |
Per 1,000 Contacts |
On-demand Services |
| Marketo Engage – Prime Performance Plus |
Per 1,000 Contacts |
On-demand Services |
| Marketo Engage – Ultimate Performance Plus |
Per 1,000 Contacts |
On-demand Services |
| Add-ons | License Metric | Deployment |
Predictive Content |
Per 1,000 Contacts |
On-demand Services |
Sandbox |
Per 1,000 Contacts |
On-demand Services |
Website Retargeting |
Per 1,000 Contacts |
On-demand Services |
Email Deliverability Testing Powerpack |
Per Each |
On-demand Services |
Advanced Report Builder (ARB) |
Per 1,000 Contacts |
On-demand Services |
Workspaces & Partitions |
Per 1,000 Contacts |
On-demand Services |
Lifecycle Models |
Per 1,000 Contacts |
On-demand Services |
Website Personalization |
Per 1,000 Contacts |
On-demand Services |
Marketo Measure, formerly known as Bizible Attribution |
Per Each |
On-demand Services |
Sales Insight |
Per Pack of 5 Users |
On-demand Services |
Dedicated IP Addresses |
Per Each |
On-demand Services |
Premium Extended Data Retention |
Per Each |
On-demand Services |
Sales Connect |
Per Pack of 5 Users |
On-demand Services |
Additional Marketing Users |
Per Pack of 5 Marketing Users |
On-demand Services |
Additional API Calls |
Per Pack of 10,000 API Calls |
On-demand Services |
Custom Object Records |
Per Each |
On-demand Services |
Target Account Management (TAM), formerly known as Account-Based Marketing (ABM) |
Per Each |
On-demand Services |
| Dynamic Chat Prime | Per Each |
On-demand Services |
| Dynamic Chat Live Chat Agent Seats |
Per Each |
On-demand Services |
| Performance | Per Each |
On-demand Services |
| Performance Plus | Per Each |
On-demand Services |
| Marketo Engage CET Head | Per Each |
Professional Services |
| Additional Instance |
Per Each |
On-demand Services |
Adobe Marketo Engage: Product Limitations
| Adobe Marketo Engage Products and Services Packages |
|||
|---|---|---|---|
Select |
Prime |
Ultimate |
|
Predictive Content |
50 Assets |
50 Assets |
50 Assets |
Lifecycle Modeler |
Not Included |
1 Model |
1 Model |
Sandbox |
Not Included |
1 Sandbox |
1 Sandbox |
Website Retargeting |
Not Included |
Included |
Included |
Advanced Report Builder (ARB) |
Not Included |
Not Included |
Included |
Workspaces & Partitions |
Not Included |
Included |
Included |
Marketo Measure |
Not Included |
Not Included |
Included* |
| Dynamic Chat Select | Included | Included | Included |
| Interactive Webinars |
Included |
Included |
Included |
*Marketo Measure Entitlement level is dependent on scale of license purchased by Customer set forth in the applicable Sales Order where the Adobe Marketo Engage: Ultimate package is licensed
b. Each Adobe Marketo Engage instance includes 50,000 daily API Calls, 2,000,000 Custom Object Records, and 25 Marketing Users.
c. Customer is responsible for monitoring and limiting the amount of Contacts in its Marketo Engage database to not exceed the amount of Contacts identified in the Sales Order.
d. Entitlements for Dynamic Chat is based on the applicable package purchased by Customer. All quantities in the table below are fixed for the duration of the License Term unless otherwise indicated.
| Usage Parameter | Description | Select | Prime |
|---|---|---|---|
| Total Dialogues | Number of Dialogues (published and draft) | 500 | 5000 |
| Total Conversational Flows | Number of Conversational Flows (published and draft) | 500 | 5000 |
| Total Calendars | Number of Calendars connected | 25 | 250 |
| Live Chat Agent Seats | Number of Live Chat agents added | 5 | 25 |
| Total Users (Admins and Marketing Users) | Number of combined users allowed per Dynamic Chat instance | 50 | 50 |
| Published Dialogues | Number of published Dialogues saved | 100* | 1000 |
| Published Conversational Flows | Number of published Conversational Flows saved | 100* | 1000 |
| Target URLs per Dialogue | Number of Target URLs that can be added to a single Dialogue | 20 | 20 |
| Attributes per Dialogue | Number of attributes that can be added to audience criteria for a single Dialogue | 100 | 100 |
| Groups | Number of groups that can be added to a single Dialogue | 10 | 10 |
| Attributes per Group | Number of attributes that can be added to a group | 10 | 10 |
| Cards | Number of cards that can be added to the canvas per Dialogue | 500 | 500 |
| Conversations Triggered | Number of chat conversations that can be shown to web visitors per month | 25,000 | 50,000 – 10M |
| Smart List Membership Targeting | Number of Smart List that can be used to create targeting of visitors | Not Included | 100 Smart Lists |
*Customer can save a total of 100 combined Published Dialogues and/or Conversational Flows.
d. Entitlements for Interactive Webinars is based on the applicable package purchased by Customer.
| Select | Shared Events License | • 1 Shared Events License • 12 non-overlapping webinars* • Maximum room capacity of 500 attendees • 6 Gigabytes storage per year |
| Prime | Shared Room License | • 1 Shared Room License • Unlimited non-overlapping webinars* • Maximum room capacity of 1000 attendees • Unlimited storage |
| Ultimate | Shared Room License | • 2 Shared Room Licenses • Unlimited webinars with a maximum overlap of two webinars • Maximum room capacity of 1000 attendees • Unlimited storage |
*Webinar sessions may not be hosted at the same time or have any time overlap.
e. Performance and Performance Plus Packages: The Adobe Marketo Engage On-demand Services include the following as Entitlements if Customer has purchased a Performance or Performance Plus package as identified on the Sales Order. A Prime Performance or Prime Performance Plus package, or an Ultimate Performance or Ultimate Performance Plus package, also includes all Entitlements for a Prime or Ultimate package set forth in the table above. Customer may enable up to 25 Marketing Users per each purchased Performance package.
| Adobe Marketo Engage Products and Services Entitlements | |||
|---|---|---|---|
| Standard |
Performance |
Performance Plus |
|
| Dedicated IP Addresses |
Not Included |
5 Dedicated IP Addresses |
5 Dedicated IP Addresses |
| Multiple IP-Send |
Not Included |
Included |
Included |
| Extended Data Retention |
Not Included |
Not Included |
Included |
2. Entitlements for Add-ons.
a. Target Account Management (TAM). Customer may enable up to 25 Marketing Users for this Add-on.
b. Sales Connect. Customer may enable up to 5 Users to access and use all elements of this Add-on.
c. Sales Insight. Customer may only enable the quantity of Users licensed on the applicable Sales Order to access the web browser and Microsoft Outlook plugin elements.
d. Additional Instance. Additional instances may be licensed by Customer for production use only, which means used for Customer’s commercial business purposes and economic activity. Subject to Customer not exceeding the Usage Rights applicable to Customer’s licensed instances, Customer may share Contact records and Sales Insight entitlements across all instances.
SCOPING PARAMETERS
1. Adobe Marketo Engage
| Adobe Marketo Engage Products and Services Scoping Parameters |
|||
|---|---|---|---|
Standard |
Performance |
Performance Plus |
|
Maximum Number of Activities – Rolling Seven-Day Average |
28,000,000 per week |
70,000,000 per week |
175,000,000 per week |
Maximum Number of Activities – Peak Per Day |
20,000,000 per day |
50,000,000 per day |
100,000,000 per day |
Maximum Number of Program Membership Records |
200,000,000 |
600,000,000 |
1,000,000,000 |
2. Website Personalization. This Add-on allows Customer to view the details of up to 100,000 monthly unique visitors for a Customer-designated website. Analysis and details of additional monthly unique visitors can be purchased for a subsequent fee.
3. Dynamic Chat.
| Usage Parameter |
Description |
Select |
Prime |
|---|---|---|---|
| Engaged Conversations |
Number of chat conversations that can be engaged with by web visitors per month |
250* |
500 -100,000** |
* The quantity of 250 is a monthly limit allocated to Engaged Conversations, which applies to Published Dialogues and Published Conversational Flows. The allocation for Engaged Conversations is re-set to 250 each month. The allocation of Published Dialogues and Published Conversational Flows is not re-set but subject to the limits stated in the table above under Entitlements.
**Quantity will be based upon the applicable Engaged Conversations tier purchased by Customer.
Performance Guardrails
1. Adobe Marketo Engage
| Adobe Marketo Engage Products and Services Performance Guardrails |
|||
|---|---|---|---|
| Standard |
Performance |
Performance Plus |
|
| Peak Batch Email Send Rate |
1,000,000 per hour; 4,000,000 per day; 16,000,000 per week |
3,000,000 per hour; 12,000,000 per day; 48,000,000 per week |
5,000,000 per hour; 20,000,000 per day; 80,000,000 per week |
| Maximum Number of Email Reporting Records |
Up to 250,000,000 records |
Up to 10 billion records |
Up to 10 billion records |
| Maximum Trigger Campaign and Segmentation Throughput |
No throughput or performance enhancement |
Ten (10) times the then-current throughput possible for a Standard On-demand Service |
Fifteen (15) times the then-current throughput possible for a Standard On-demand Service |
| Maximum Batch Campaign Throughput |
No throughput or performance enhancement |
Eight (8) times the then-current throughput possible for a Standard On-demand Service |
Ten (10) times the then-current throughput possible for a Standard On-demand Service |
| Peak Sync Rate with CRM System – Salesforce |
10,000 records per hour; 100,000 records per day |
60,000 records per hour;
|
200,000 records per hour; 2,000,000 records per day |
| Peak Sync Rate with CRM System – Veeva |
10,000 records per hour; 100,000 records per day |
60,000 records per hour; 600,000 records per day |
200,000 records per hour; 2,000,000 records per day |
| Peak Sync Rate with CRM System – Microsoft Dynamics |
10,000 records per hour; 100,000 records per day |
40,000 records per hour; 400,000 records per day |
40,000 records per hour; 400,000 records per day |
| Maximum Number of Web Page Visit Activities Processed |
4,000,000 per day |
10,000,000 per day |
25,000,000 per day |
| Maximum Number of Form Submissions Processed |
500,000 per day |
500,000 per day |
5,000,000 per day |
a. The maximum amount of records that can be imported at one time (via list import or API import) is 100,000.
2. Website Personalization. This Add-on (or included feature, as applicable) is scoped to handle the provision of details for the specific number of monthly unique visitors that is included in the Add-on and/or Adobe Marketo Engage package Customer has purchased in the applicable Sales Order(s).
Static Limits
1. Adobe Marketo Engage
| Adobe Marketo Engage Products and Services Static Limits | |||
|---|---|---|---|
| Standard |
Performance |
Performance Plus |
|
Maximum Number of API Calls |
50,000 per day*; 100 per 20-second period; 10 concurrently |
50,000 per day*; 150 per 20-second period; 15 concurrently |
800,000 per day**; 300 per 20-second period; 30 concurrently |
| Maximum Purchasable Size Limit for Bulk Extract Jobs |
4 GB per day |
20 GB per day |
50 GB per day |
| Maximum Number of Custom Object Records |
50,000,000 |
100,000,000 |
250,000,000 |
| Maximum Number of Custom Objects |
10 |
20 |
50 |
| Maximum Number of Fields per Custom Object |
50 |
75 |
100 |
| Maximum Number of Custom Activities |
10 |
20 |
30 |
| Maximum Number of Fields per Custom Activity |
20 |
30 | 40 |
| Maximum Number of Fields per Contact |
700 |
1,400 |
2,100 |
| Maximum Number of Engagement Programs |
100 |
250 |
250 |
Maximum Number of Segmentations |
20 |
40 |
40 |
* This quantity may be increased to up to 400,000 per day upon the purchase thereof by Customer in accordance with the applicable Sales Order.
** This quantity may be increased to up to 1,200,000 per day upon the purchase thereof by Customer in accordance with the applicable Sales Order.
a. Engagement Programs: Each Engagement Program can support 25 Streams. Each such Stream can support up to 125 pieces of content.
b. Segmentation: Each segmentation can include up to 100 specific segments.
c. Dynamic Content: Dynamic content blocks in a landing page or email can support up to 10,000 different permutations of displayed content resulting from Customer-input conditions.
d. Uploaded Image and File Sizes: The maximum size of any image or file uploaded into the On-demand Services is 100 MB.
e. Imported File Sizes: The maximum size of any Custom Object data or Contact data imported into the On-demand Services is 100 MB.
f. Exported Campaign Results: This feature is limited to the exportation of 30,000 rows (i.e., the activities/activity types in a smart campaign) at one time.
g. Size of Landing Pages and Emails: The maximum size of any landing page or email is 65 KB.
h. A/B Tests: This feature is limited to concurrently operating up to 10 test scenarios.
i. Smart List Subscriptions: This feature is limited to 100 smart list subscriptions per instance of the On-demand Services, in which 100,000 Contacts are included in each such subscription. If a smart list contains more than 100,000 Contacts, only the top-listed 100,000 Contacts are included in such subscription.
j. Webhooks: This feature is limited to Trigger Campaigns. Webhooks cannot be used in Batch Campaigns.
k. Veeva CRM Sync: Veeva Call data will be synced on a rolling six (6)-month basis.
l. Add-ons: All Add-ons set forth in this Product Description (whether or not such Add-ons are included in Customer’s Adobe Marketo Engage Select, Prime, or Ultimate Package) are not HIPAA-ready, and must not be used in conjunction with data or processes requiring additional HIPAA protections.
2. API Calls.
m. Batch Size: API Calls regarding Customer’s Contact database can include a maximum of 300 Contact records per API Call. API Calls regarding Customer’s marketing and organizational assets can include a maximum of 200 asset records per API Call.
n. Payload Size: REST API Call payloads can be no larger than 1 MB.
o. Bulk Import File Size: Files imported via a bulk import API Call cannot exceed 10 MB.
p. SOAP Max Batch Size: SOAP API Calls can include a maximum of 300 records per API Call.
q. Bulk Extract Jobs: A maximum of 2 Bulk Extract Jobs can be executed concurrently. A maximum of 10 Bulk Extract Jobs (including any then-executing Bulk Extract Jobs) can be queued for execution. When the data quota set forth in the table above (for any level of package) is reached, Customer cannot create or enqueue another Bulk Extract Job until such quota is reset at midnight Central Time.
3. Custom Objects Add-on. 10 Custom Objects are included with this Add-on. Each Custom Object can include an amount of distinct fields as set forth in the above table.
4. Workspaces & Partitions. This feature includes 100 Workspaces and 100 Partitions.
5. Sandbox. A Batch Campaign initiated in a Sandbox is limited to sending 25 emails in the campaign.
6. Dynamic Chat.
| Usage Parameter |
Description |
Select |
Prime |
|---|---|---|---|
| Engaged Conversations |
Number of chat conversations that can be engaged with by web visitors per month |
10,000* |
100,000* |
* Upon reaching 10,000 (Select) or 100,000 (Prime) Engaged Conversations in any given month, all Dialogues and Conversation Flows will stop triggering.
6. Interactive Webinars. A Shared Events License or Shared Room License is limited to the licensed capacity as set forth in the table above. All registered named Users identified in the Customer account can create and run larger capacity rooms, but such Users will share all the licenses provisioned.
Add-on(s) means additional Products and Services that may be licensed by Customer and identified on the Sales Order.
Activity means any individual piece of information or data point that identifies a person’s engagement or experience through a marketing campaign, such as, but not limited to, opening an email, opening a web page, or filling out a form.
Adobe Connect is a web conferencing platform that enables collaborative experiences and delivers many capabilities, including for example, video, audio, screen-sharing, polls, chat, question and answer (Q&A), and document sharing.
API Call means each request from an external server to a Customer’s instance of the Adobe Marketo Engage On-demand Services to create, retrieve, and remove data in such instance, retrieve and interact with Contact records and associated object types, and interact with Customer marketing collateral and workflow-related records.
Asset means, with respect to Predictive Content, a single piece of Customer content (such as a video, e-book, blog post, etc.) that Customer decides to be prepared, approved and enabled for Predictive Content outcomes.
Batch Campaign means a marketing campaign that launches at a specific time and affects a specific set of people all at once, such as sending an email to all people in California.
Bulk Extract Job means the execution process of an API Call to retrieve a large set of Contact and/or Contact-related data.
Contact means a single record of a person in Customer’s Adobe Marketo Engage database for whom Customer has a point of contact (email, Facebook, Twitter, physical mailing address, etc.).
Custom Object means a Customer-created attribute or identifier that can be assigned to a Contact, consisting of a name, description, and field(s).
Custom Object Record means each record in the Adobe Marketo Engage database for which a Custom Object has been attributed to a Contact.
Engagement Program means a program created by Customer in Adobe Marketo Engage used to effectuate complex person nurturing.
Entitlements means usage limits that are strictly monitored and enforced by Adobe. Should Customer exceed an Entitlement, Customer may be obligated to pay additional fees or license additional capacity.
Interactive Webinars means a feature powered by Adobe Connect, which functions as a webinar platform built inside Marketo Engage to enable customers to plan, design and deliver webinars. As a built-in feature, no additional tools or integrations are required to enable the use of Interactive Webinars.
Marketing User means a User of Adobe Marketo Engage that can access and use all non-administrative functions of the On-demand Services (excluding, if applicable, the Account-Based Marketing, Sales Connect, and Sales Insight Add-ons).
Model means a single, customizable map of Customer’s person journeys via defined revenue stages.
Partition means a division of people in a segregated manner, acting as separate databases in which each such division contains people that do not de-dupe or mix with other divisions.
Performance Guardrails means usage limits that relate to the scoping of Customer’s proposed use case. Should Customer exceed a Performance Guardrail, Customer may experience performance degradation; Adobe will not be responsible for such performance degradation.
Extended Data Retention means 37 months of retention for Customer Data that is ascribed a 25-month data retention period in the Documentation.
Performance or Performance Plus means an offering of the Adobe Marketo Engage On-demand Services identified as “Performance” or “Performance Plus”, respectively, on the Sales Order.
Program means a single marketing initiative.
Program Membership Record means a data point representing a person’s status within a particular Program.
Sandbox means a software environment Customer can use for development and experimenting with Adobe Marketo Engage features independently of Customer’s real marketing activities, training, quality assurance, and testing.
Scoping Parameters means usage limits that relate to the scoping of Customer’s licensed use case. Should Customer exceed a Scoping Parameter, Adobe will work with Customer to remedy the issue leading to such excessive use. Should Customer persistently exceed a Scoping Parameter, Customer may be required to license additional capacity.
Standard means an Adobe Marketo Engage On-demand Service (either Select, Prime, and Ultimate package) that is not a “Performance” or “Performance Plus” package.
Static Limit means a usage limit that relates to the technical boundaries of Adobe Marketo Engage. Customer may not modify Static Limits.
Stream means a pool of prioritized content that an Engagement Program uses to nurture leads.
Test means, with respect to the Email Deliverability Powerpack, a single, automated review of Customer content to (a) determine whether such content may cause trouble with spam filters or delivery to people’s email inboxes, (b) validate that Customer website links and redirects are working and minimizing load times, and (c) preview how a Customer campaign will display across different email clients, web browsers and mobile devices.
Trigger Campaign means a smart campaign that affects one person at a time based on a triggered event. An example of a triggered event would be clicking a link in an email.
Veeva Call means the call report record derived from a Veeva CRM used to capture every aspect of a user interaction with a healthcare provider.
Webhook means a request from a Customer’s instance of the Adobe Marketo Engage On-demand Services to an external server to send and/or retrieve data and interact with Contact records in such instance.
Workspaces means separate work environments in the Adobe Marketo Engage database with their own marketing assets.
