Last updated:  April 11, 2018

What is Adobe Campaign Standard?

Adobe Campaign Standard On-demand Services provides a platform for designing and executing digital marketing campaigns and provides an environment for visual campaign orchestration.

Products and Services

License Metric                    

Deployment

Adobe Campaign Standard  

Per 1,000 Active Profiles

On-demand Services

Additional Capabilities

License Metric

Deployment

Channel: Email

Per 1,000 Active Profiles

On-demand Services

Channel: SMS

Per 1,000 Active Profiles

On-demand Services

Channel: Mobile App

Per 1,000 Active Profiles

On-demand Services

Channel: Direct Mail Per 1,000 Active Profiles On-demand Services
Email BCC Per 1,000 Active Profiles On-demand Services

Inbox Rendering

Per 1,000 Inbox Renderings

On-demand Services

Additional Infrastructure

License Metric

Deployment

Total Database Storage

Gigabytes per year

On-demand Services

IPv4 Addresses (supported for Production Instances only)

Per IPv4 Address

On-demand Services

Image Serving

Gigabytes per month

On-demand Services

Domain Delegations

Per Domain Delegation

On-demand Services

SFTP Accounts

Per SFTP Account

On-demand Services

Engine Calls

Per Engine Calls per day

On-demand Services

Additional Test Instance

Per 1,000 Active Profiles

On-demand Services

Product Limitations Adobe Campaign Standard

Inbox Rendering: Includes 1,500 Inbox Renderings per year.

Transactional Messaging:  Transactional Messaging functions with the following Channels: Email, SMS and Mobile App. Peak volume of Transactional Messages is 50,000 messages per hour.

Delivery Fundamentals:  Included for new Campaign Customers only. Paid hours required for additional Affiliated brands of Customer, or for  Customer’s expansion to new regions. 

Additional Capabilities and Infrastructure: Customer may elect to license Additional Capabilities and Additional Infrastructure as described above.IT Infrastructure Resources by Active Profiles Tiers. 

Adobe Maintenance and Support

The Adobe Maintenance and Support program is provided under the most-current terms and conditions for Adobe Maintenance and Support.

 

 

IT Infrastructure Resources by Active Profiles Tiers

Customers may license, via an amendment to the applicable Sales Order, additional resources listed in the Additional Infrastructure and Capabilities table above as needed

 

 

 

Maximum Number of Active Profiles in Millions [1]

  <1 1 to <2 2 to <5 5 to <10 10 to <20  20 to <50 50 to <100 100 to <200
Total Database Storage in Gigabyte 120 200 300 550 1,100 2,000 4,000 8,000
Production Instance Database Storage in Gigabyte 60 100 150 275 550 1,000 2,000 4,000
Test Instance Database Storage in Gigabyte 60 100 150 275 550 1,000 2,000 4,000
SFTP Storage in Gigabyte 40 60 80 100 200 300 300 300
Image Serving-Bandwidth in Gigabyte per month 1,000 2,000 2,000 3,000 5,000 10,000 20,000 30,000
Engine Calls per day [2] 20,000 20,000 50,000 50,000 70,000 100,000 150,000 300,000
Maximum Engine Calls per second [2] 2 2 5 5 7 10 15 30
Peak Volume - Number of Emails per hour [2] [3]
1,000,000 1,000,000 2,000,000 2,000,000 4,000,000  8,000,000 10,000,000 20,000,000  
Maximum Email Size in Kilobyte 60 60 60 60 60 60 60 60
Number of IPv4 Addresses 4 4 8 8 8 16 32 64
Total Number of Domain Delegations 8 8 12 12 16 24 32 40

[1] If the maximum number of Active Profiles exceeds 100 million, the resources will be custom-scoped as indicated in the applicable Sales Order.  Unless otherwise stated in the Sales Order, Total Database Storage in custom-scoped infrastructure will be divided equally between: the Production and Staging Instance. Additional Staging Instances licensed by Customer each include the amount of storage indicated in the Default IT Infrastructure tables above for the applicable Active Profile Tier.

[2] Excluding Transactional Messaging.

[3] If Customer has activated Transport Layer Security (TLS), then these numbers will not apply.

Adobe Campaign Standard - Solution Plus

 

Maximum Number of Active Profiles in Millions [4]

  <1 1 to <2 2 to <5 5 to <10 10 to 20 
Total Database Storage in Gigabyte 150 300 600 1,200 2,400
Production Instance Database Storage in Gigabyte 75 150 300 600 1,200
Test Instance Database Storage in Gigabyte 75 150 300 600 1,200
SFTP Storage in Gigabyte 40 60 80 100 200
Image Serving-Bandwidth in Gigabyte per month 2,000 3,000 5,000 10,000 20,000
Engine Calls per day [5] 20,000 20,000 50,000 50,000 70,000
Maximum Engine Calls per second [5] 2 2 5 5 7
Peak Volume - Number of Emails per hour [5] [6]
1,000,000 1,000,000 2,000,000 2,000,000 5,000,000
Maximum Email Size in Kilobyte 60 60 60 60 60
Number of IPv4 Addresses 4 6 8 10 12
Total Number of Domain Delegations 8 8 12 12 16

[4] If the maximum number of Active Profiles exceeds 20 Million, the resources will be custom-scoped as indicated in the applicable Sales Order.  Unless otherwise stated in the Sales Order, Total Database Storage in custom-scoped infrastructure will be divided equally between the Production and Staging Instances.  Additional Staging Instances licensed by Customer each include the amount of storage indicated in the Default IT Infrastructure tables above for the applicable Active Profile Tier.

[5]Excluding Transactional Messaging.

[6] If Customer has activated Transport Layer Security (TLS), then these numbers will not apply. 

Definitions

Active Profile means a Profile that Customer has attempted to communicate with during the past 12 months via any Channel.  Active Profiles are charged in increments of 1,000.

Channel means distinct modes of communication between Customer and Recipients through email, mobile app, SMS or Direct Mail.

Delivery Fundamentals means Adobe Campaign Deliverability Fundamentals Consulting Service and provides email deliverability consultation and reputation management to assist Customer with leveraging Adobe Campaign.

Domain Delegation means the number of designated domains of Customer requiring support from Adobe in connection with email campaigns.

Email BCC means an exact copy in EML format of a corresponding sent email to a dedicated BCC email address where the emails can be processed and archived by Customer in an external system.

Engine Call means a server call that starts real-time processing on server side for the extraction of data, such as data relating to surveys, WebApps,JSSP, APIs, mobile app registrations, etc. Engine Calls must be licensed in packs of 5,000 Engine Calls per day.

Image Serving means the capability to serve Customer’s images embedded in emails to Recipients, and allow linking to those images in connection with emails sent by Adobe on behalf of Customer.

Inbox Rendering means each Customer preview of the content of a template email in various email environments.

Profile means a record of information (e.g., a record in the nmsRecipient table or an external table containing cookie ID, Customer ID, mobile identifier or other information relevant to a particular Channel)
representing an end-customer, prospect, or lead.

Recipient means the end user that receives Customer's message via any available Channel.

SFTP Accounts means accounts that are used for moving large data sets into Adobe Campaign Instances. The storage attached to these SFTP accounts is limited and is not for the purpose of long-term storage. 

Total Database Storage means the aggregate size of the Production and Test Instances Database Storage managed by Adobe.

Transactional Messaging means the ability to manage trigger messages in real time. Transactional Messaging can be used with Channels licensed by Customer, as applicable. 

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