Customer Journey Analytics | Product Description

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Effective as of 22 April 2022

Products and Services License Metric
Customer Journey Analytics Per Million Rows of Data
Add-ons:
Additional Ad-hoc Query Users Per Pack
Additional Data Lake Store Per Terabyte
Additional Sandboxes Per Each

What is Customer Journey Analytics?

Customer Journey Analytics enables Customer to access an Analysis Workspace experience on Adobe Experience Platform infrastructure (e.g., data ingestion tools, data governance tools, and the Data Lake). This experience is different and distinct from the experience available in Adobe Analytics. Customer Journey Analytics includes Bundled Services.

Customer’s use of Customer Journey Analytics is subject to the following:

Entitlements:

  • Rows of Data. Customer may store up to the number of Rows of Data authorized in the Sales Order.

Performance Guardrails: 

  • Concurrent CJA Report Requests.  Customer Journey Analytics supports up to 5 concurrent report requests. 
  • Sandboxes. Customer Journey Analytics includes up to 5 Sandboxes.

Scoping Parameters:

  • Data Lake Storage.
    • The total quantity of data ingested into Adobe Experience Platform Data Lake per year, in conjunction with Customer’s Customer Journey Analytics use case, may not exceed 3 times Total Authorized Data Lake Storage.
    • The total quantity of data stored in Adobe Experience Platform Data Lake, in conjunction with Customer’s Customer Journey Analytics use case, may not exceed Total Authorized Data Lake Storage.
  • First-generation Data Activation. Each year Customer may export, through batch, to any non-Adobe solution (directly or indirectly), First-generation Data in a quantity equivalent to Total Authorized Data Lake Storage through the Data Access API (or any other means within Customer Journey Analytics).
  • Query Service Users. Customer Journey Analytics supports 5 concurrent Query Service Users, subject to the Performance Guardrails and Static Limits detailed below.
  • Rows of Data Ingested into Customer Journey Analytics. The total number of Rows of Data ingested from the Adobe Experience Platform Data Lake into Customer Journey Analytics per year may not exceed 3 times the number of Rows of Data authorized in the Sales Order.
  • Sources. Customer may configure non-Adobe sources into Customer Journey Analytics (through UI and API), however Customer may not import data from Advanced Enterprise Source Connectors.

Static Limits:

Ad-hoc Queries.

  • Ad-hoc Queries will time out after 10 minutes.

Analysis Workspace Projects:

  • Exportable Rows per Table. Customer Journey Analytics supports the export of up to 50,000 rows for a single dimension in the user interface.
  • Panels per Project. Customer Journey Analytics projects support up to 15 panels per project.
  • Rows. Customer Journey Analytics supports the display of 400 rows per table in the user interface.
  • Visualizations per Panel. Customer Journey Analytics supports up to 25 visualizations per panel.

Customer Journey Analytics Data Transfer Limits:

  • Rows per Unique Person ID. Customer Journey Analytics will only ingest up to 1,000,000 event rows per each unique person ID within a connection.
  • Unique Key Strings per Lookup Dataset. Customer Journey Analytics will only ingest up to 10,000,000 unique keys per lookup dataset.

Filters and Calculated Metrics:

  • Containers per Filter. Customer Journey Analytics supports up to 50 containers per filter.
  • Metrics per Calculated Metric. Customer Journey Analytics Calculated Metrics support up to 25 metrics per calculated metric.
  • Metrics and Dimensions per Filter. Customer Journey Analytics supports up to 25 unique metrics and dimensions per filter.
  • Nested Containers per Filter. Customer Journey Analytics supports up to 10 nested containers per filter.
  • Rules per Filter. Customer Journey Analytics supports up to 100 filter rules per filter.
  • String Comparisons per Dimension per Filter. Customer Journey Analytics supports up to 100 string comparisons per dimension per filter.

Unlicensed Features. Certain aspects of Customer Journey Analytics may be provided through Adobe Experience Platform, but unless licensed separately, Customer is not licensed to, and must not, access or use the Data Science Workspace, Profile Service, Identity Service or Segmentation Service components in Adobe Experience Platform, except for use in conjunction with Bundled Services.
 

Definitions

Additional Ad-hoc Query Users means an add-on to Customer Journey Analytics increasing Customer’s authorized number of concurrent Query Service Users from 5 to 10 and an addition of 1 concurrently running Ad-hoc Query. Should Customer license more than one Additional Ad-hoc Query Users pack, the increased capacity identified above will be added again to Customer’s overall entitlements (e.g., a customer licensing 2 Additional Ad-hoc Query User packs will be entitled to a total of 15 Query Service Users and 3 concurrent Ad-hoc Queries).

Ad-hoc Query means an ad-hoc query generated from the Query Service Editor or PSQL Client, as applicable.

Adobe Experience Platform means an open and extensible collection of services that allows Customer to create and manage actionable profiles using various sources across its enterprise and to analyze data to derive insights and drive personalized experiences.

Advanced Enterprise Source Connectors means Apache Kafka, Azure EventHub, AWS Kinesis, Google BigQuery and AWS Redshift.

Bundled Services means access to the following limited Adobe Experience Platform services:

  • Query Service. Customer’s right to use Query Service is limited to running Ad-hoc Queries and supports up to 5 concurrent Query Service Users and up to 1 concurrently running Ad-hoc Query for the purpose of data ingestion validation.

Data Lake means the analytical data store within Adobe Experience Platform.

Entitlements means usage limits that are strictly monitored and enforced by Adobe.  Should Customer exceed an Entitlement, Customer may be obligated to pay overusage fees or license additional capacity.

First-generation Data means raw data (i.e., data that has not been enriched with insights, correlations, etc. via Customer Journey Analytics) directly ingested into Customer Journey Analytics from Customer’s third-party data stores or Adobe Experience Cloud solutions.

Model Training Runs means the processing of Customer Data to train a machine learning model.

Non-production Sandbox means a Sandbox that can be used exclusively for non-production development and testing.  Non-production Sandboxes support a volume of data up to Total Data Lake Non-production Storage (measured cumulatively across all of Customer’s authorized Non-production Sandboxes).  

Notebook means a Jupyter notebook or a notebook offering similar functionality.

Performance Guardrail means usage limits that relate to the scoping of Customer’s proposed use cases.  Should Customer exceed a Performance Guardrail, Customer may experience performance degradation; Adobe will not be responsible for such performance degradation.  Customers who consistently exceed a Performance Guardrail may elect to license additional capacity to avoid performance degradation.

Query Service means a service in the Adobe Experience Platform that facilitates Customer's use of standard SQL to query and transform data in Adobe Experience Platform. Query Service is a Shared Feature.

Query Service User means any User making an SQL query to Query Service through the Query Service user interface, a Notebook, API, or external system any for data analysis or data exploration.

Row of Data means the daily average rows of data available for analysis within Customer Journey Analytics.

Sandbox means a logical separation within the Adobe Experience Platform Data Lake component of Customer’s instance of Customer Journey Analytics isolating data and operations.  Sandboxes can be either environments used for production purposes or Non-production Sandboxes. Sandboxes used for production purposes share the authorized entitlements of the base Customer Journey Analytics production system.  Non-production Sandboxes share the authorized entitlements specified with non-production use cases.  

Scoping Parameters means usage limits that relate to the scoping of Customer’s proposed use case.  Should Customer exceed a Scoping Parameter, Adobe will work with Customer to remedy the issue leading to overusage.  Should Customer persistently exceed a Scoping Parameter, Customer may be required to license additional capacity.

Shared Feature means a feature or functionality and its associated limitations that are shared (i.e., not additive) across all applicable Adobe Experience Platform-based Products and Services licensed by Customer. If any of Customer’s other applicable Adobe Experience Platform-based Product and Services provide a higher limitation (either because the base-level limitation is higher or because Customer has licensed an available add-on), the highest limit will apply to all of Customer’s applicable Adobe Experience Platform-based Products and Services.

Static Limit means a usage limit that relates to the technical boundaries of Customer Journey Analytics.  Customer may not modify Static Limits. 

Total Authorized Data Lake Storage means Total Data Lake Production Storage plus Total Data Lake Non-production Storage.

Total Data Lake Production Storage means 5 kilobytes multiplied by the total number of licensed Rows of Data.

Total Data Lake Non-production Storage means 10% of Total Data Lake Production Storage.

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