Adobe GenStudio for Performance Marketing | Product Description

Effective: 7 April, 2025

GenStudio for Performance Marketing enables Customer to create, plan, and manage relevant and engaging digital experiences tailored to Customer’s brands, products, and target personas. Using GenStudio for Performance Marketing, Customer can also evaluate the performance of its digital experiences and derive insights to drive the creation of new experiences and help meet business objectives.

Product Limitations

Each GenStudio for Performance Marketing Base includes:

Users. Customer may use up to 10 Power Users and 20 Collaborator Users.

Brands. Customer may define, store, and use up to 5 Brands.

Storage. Customer may use up to 2 terabytes of Storage.

Generative Actions. Customer may use up to 60,000 Generative Actions per year.

Insights. Customer may use up to 25 million Rows of Data per year in connection with the Insights functionality.

Adobe Express. Customer (1) via its Power Users, may access and use certain features and functionalities of Adobe Express as made available within the Express Embed SDK accessible from GenStudio for Performance Marketing and (2) via its Power Users and Collaborator Users, may access and use certain features and functionalities of the Adobe Express application directly.

Adobe Developer App Builder. Customers renewing or starting a new license to GenStudio for Performance Marketing on or after April 7, 2025 will also receive one Pack of Adobe Developer App Builder for their applicable License Term, as described in the Adobe Developer App Builder Product Description available at https://helpx.adobe.com/legal/product-descriptions.html. Customers whose license to GenStudio for Performance Marketing began prior to April 7, 2025 and who have a separate license to Adobe Developer App Builder cannot use Adobe Developer App Builder with GenStudio for Performance Marketing without agreeing to additional applicable license terms.

Overages. If Customer’s use of the Products and Services exceeds its licensed quantities, Customer must license additional quantities sufficient to cover its excess usage.

ADD-ONS

Add-ons: Product Limitations

Adobe Developer App Builder. Adobe Developer App Builder is licensed per Pack, as described further in the Adobe Developer App Builder Product Description available at https://helpx.adobe.com/legal/product-descriptions.html.

Power User. Each Pack of 5 Power Users includes up to 30,000 additional Generative Actions per year.

DEFINITIONS

This Product Description refers to various capitalized functionalities, including Campaigns, Content, Create, Insights, Personas, Products, Review and Approvals, and Brands functionalities. Each such reference to a capitalized functionality means the respective functionality of GenStudio for Performance Marketing as described further in the Documentation, and includes such functionality as it may be referred to under any successor names.

Add-on(s) means additional Products and Services that may be licensed by Customer in connection with Customer’s access and use of GenStudio for Performance Marketing and identified on the Sales Order.

Brand means a set of brand attributes, guidelines, specifications, and assets that Customer defines within the Brands functionality and which may be leveraged through different functionalities of GenStudio for Performance Marketing. Each such set of defined brand attributes, guidelines, specifications, and assets is one Brand. For clarity, “Brands functionality” refers to the overall Brands functionality of GenStudio for Performance Marketing described in the Documentation, and is not a reference to this definition of Brand.

Collaborator User means a named individual who (1) may participate in the Review and Approval functionality (2) may view and download content from the Content functionality, and (3) has read-only access to certain functionalities of GenStudio for Performance Marketing as set forth in the Documentation for Collaborator Users. Collaborator Users cannot access or use any other features or functionalities of GenStudio for Performance Marketing. For example, Collaborator Users cannot create, upload, edit, or delete any content. Collaborator User licenses may not be used concurrently (i.e., the same login ID may not be used by more than one Collaborator User or computer at a discrete moment in time) or by multiple Collaborator Users or individuals.

Generation means each time Customer inputs information, such as a prompt, into a Generative AI Feature and receives a response. Generations may be done actively (e.g., by clicking “generate” or “re-generate” or other similar action), or may be done automatically by a process set up by a user.

Generative AI Feature is defined within the Specific Licensing Terms for Adobe Experience Cloud Generative Artificial Intelligence Features, available at https://www.adobe.com/legal/terms/enterprise-licensing/genai-ww.html. Generative AI Features may leverage third-party large language models. Third-party large language models leveraged by GenStudio for Performance Marketing include Microsoft Azure OpenAI.

Generative Action means the credit(s) quantifying Customer’s permitted use of a Generative AI Feature through Generation that is licensed in GenStudio for Performance Marketing. Features that affect Generation through separately licensed Products or Services (e.g., features within GenStudio for Performance Marketing that require a license to Adobe Express or Adobe Firefly to use) use their equivalent of Generative Actions instead (e.g. “Generative Credit” usage within Adobe Express with Firefly), except as specified in the GenStudio for Performance Marketing Documentation. The rates at which Generative Actions are consumed for GenStudio for Performance Marketing Generative AI Features are set forth in the Documentation at https://experienceleague.adobe.com/en/docs/genstudio-for-performance-marketing/user-guide/intro/concepts#generative-actions (or any successor pages thereto). If no rate is specified there for a given Generative AI Feature, the default rate is 1 Generative Action per Generation. Generative Action entitlements are on an annual basis and do not carry over into subsequent year(s) of the License Term (or any renewal term thereafter). Except as otherwise specified, Generative Action entitlements are not transferrable or usable inother Products and Services. If Customer exceeds its Generative Action entitlement, Customer must purchase additional Generative Actions upon the anniversary of Customer’s License Term Start Date at the pricing set out in the Sales Order unless otherwise agreed by the parties. 

Input is defined within the Specific Licensing Terms for Adobe Experience Cloud Generative Artificial Intelligence Features, available at https://www.adobe.com/legal/terms/enterprise-licensing/genai-ww.html.

Power User means a named individual who may access or use GenStudio for Performance Marketing; provided that Customer may limit Power Users’ access to certain capabilities of GenStudio for Performance Marketing. Power User licenses may not be used concurrently (i.e., the same login ID may not be used by more than one Collaborator User or computer at a discrete moment in time) or by multiple Power Users or individuals.

Row of Data means a record of aggregated data regarding the performance of a single attribute of a particular digital asset used in an advertisement.

Storage means the total combined storage available, at any one time, for all content available in connection with the Content functionality.