Adobe Marketo Optimizer | Product Description

Last updated: 8 September 2026

Adobe Marketo Optimizer is a B2B customer journey orchestration application that enables marketing and sales teams to act as a coordinated revenue team and engage people in target accounts with personalized, AI-powered content that drives demand for specific product and service offerings with higher precision.

Entitlements

1. Profiles. Customer may store and process up to the number of Profiles authorized in the Sales Order.
2. Generative AI credits for Adobe Marketo Optimizer. Customer shall receive 500,000 credits for use with the Adobe Marketo Optimizer entitlement.
3. Adobe AI Assistant for content generation:
   Customer must have the required licensing terms in place with Adobe to access AI Assistant for content generation. Customer may only use AI Assistant for content generation in Messages. To the extent Customer uses Adobe Firefly for image generation in AI Assistant for content generation, such use is separate and distinct from any license entitlements Customer may have for Adobe Firefly.
   1. Firefly Custom Models. Notwithstanding the foregoing, any use of Firefly Custom Models by Customer is subject to the terms and conditions (including entitlements) of Customer’s separate license to Firefly Custom Models.

Performance Guardrails

1. Channel Limits.
   1. Email Send Rate: Adobe Marketo Optimizer supports the delivery of emails at a maximum rate of 5 million per hour, 20 million per day, and 80 million per week.
   2. Email Size: Adobe Marketo Optimizer supports the delivery of emails at a size of up to 1MB per email.
   3. Email Reporting Records: Adobe Marketo Optimizer supports up to 10 billion email reporting records. The maximum number of records that can be imported at one time (via list import or API import) is 100,000.

Scoping Parameters

1. Sandboxes. Adobe Marketo Optimizer includes up to 5 Sandboxes, unless licensed separately by Customer.
   
   Customer’s scoping parameters shall be based upon the Customer’s purchase of Marketo Engage. Customers seeking details should reference the applicable Sales Order or Product Description that governs the Marketo Engage entitlement.

Static Limits

1. Insights and Analytics. Adobe Marketo Optimizer supports providing performance reports for email messages for the prior 90 days.
2. Adobe AI Assistant for Adobe Marketo Optimizer Subject to applicable Entitlements, Adobe AI Assistant for Adobe Marketo Optimizer can process up to 1,000,000 questions per year, and a maximum of 500 words per question.
3. Supports up to 10 billion email reporting records. The maximum amount of such records that can be imported at one time (via list import or API import) is 100,000.
4. Custom Objects and Custom Object Records.
   1. The maximum number of Custom Object Records is 250,000,000. The maximum number of Custom Objects is 50, and each Custom Object can support up to 100 fields.
5. Size Limitations.
   1. The maximum size of any image or file uploaded into the On-demand Services is 100 MB. The maximum size of any landing page or email is 65 KB.
6. API Calls.
   1. Supports up to 800,000 API Calls per day (with a maximum of 300 per 20-second period), and 30 concurrent API Calls. This quantity may be increased to up to a maximum 1,200,000 per day upon the purchase thereof by Customer in accordance with the applicable Sales Order.
   2. API Calls regarding Customer’s database of Contacts can include a maximum of 300 Contact records per API Call. API Calls regarding Customer’s marketing and organizational assets can include a maximum of 200 asset records per API Call.
   3. REST API Call payloads can be no larger than 1 MB.

Definitions

Account Journey means a single collection of Orchestration Objects.

Activity means any individual piece of information or data point that identifies a person’s engagement or experience through a marketing campaign, such as, but not limited to, opening an email, opening a web page, or filling out a form.

Add-on(s) means additional product related features that may be licensed by Customer as identified in the Sales Order.

Adobe Experience Platform means an open and extensible collection of services that allows Customer to create and manage actionable Profiles using various sources across its enterprise and to analyze data to derive insights and drive personalized experiences.

API Call means each request from an external server to a Customer’s instance of the Adobe Marketo Engage On-demand Service to create, retrieve, and remove data in such instance, retrieve and interact with Profile records and associated object types, and interact with Customer marketing collateral and workflow-related records.

Contact means a single record of a person in Customer’s instance of the Adobe Marketo Engage On-demand Service database for whom Customer has a point of contact (email, Facebook, Twitter, physical mailing address, etc.).

Custom Object means a Customer-created attribute or identifier that can be assigned to a Contact, consisting of a name, description, and field(s).

Custom Object Record means each record in the Adobe Marketo Engage database for which a Custom Object has been attributed to a Contact.

Directly Identifiable Information means information that can be used to directly identify an individual person, including Stable Identifiers.

Directly Identifiable Profile means a merged Profile that includes Directly Identifiable Information.

Entitlements means usage limits that are strictly monitored and enforced by Adobe. Should Customer exceed an Entitlement, Customer may be obligated to pay overusage fees or license additional capacity.

Generation means each time Customer interacts, such as by providing Input, with a Generative AI Feature and receives a response. Generations may be done actively (e.g., by entering a query, clicking “generate” or “re-generate,” or other similar action), or may be done automatically by a process set up by a User.

Generative AI Feature is defined within the Specific Licensing Terms for Adobe Experience Cloud Generative Artificial Intelligence Features, available at https://www.adobe.com/legal/terms/enterprise-licensing/genai-ww.html.

Identity Graph means observed relationships between 1 or more identities, which are determined to refer to the same individual.

Opportunity means a record of information representing a sales opportunity as represented in the Profile Service.

Performance Guardrails means usage limits that relate to the scoping of Customer’s proposed use case. Should Customer exceed a Performance Guardrail, Customer may experience performance degradation; Adobe will not be responsible for such performance degradation.

Profile for Adobe Marketo Optimizer means a record of information representing an individual (including Directly Identifiable s and Pseudonymous Profiles) as represented in the Profile Service. Data included in a Profile may include data related to the individual’s attributes, behavior, and segment membership. Profile volumes are determined based on the default deterministic Identity Graph included with Adobe Marketo Optimizer.

Program means a single marketing initiative.

Program Membership Record means a data point representing a person’s status within a particular Program.

Pseudonymous Profile means a merged Profile that includes no Directly Identifiable Information.

Sandbox means a logical separation within Customer’s instance of any Adobe On-demand Service that accesses Adobe Experience Platform isolating data and operations. Sandboxes can either be used for production purposes or non-production purposes. Sandboxes used for production purposes share the authorized entitlements of the base Adobe Marketo Optimizer production system (measured cumulatively across all of Customer’s Sandboxes used for production purposes). Non-production Sandboxes share the authorized entitlements specified with non-production use cases (measured cumulatively across all of Customer’s authorized Non-production Sandboxes).

Sandboxes are a Shared Feature.

Scoping Parameters means usage limits that relate to the scoping of Customer’s licensed use case. Should Customer exceed a Scoping Parameter, Adobe will work with Customer to remedy the issue leading to overusage. Should Customer persistently exceed a Scoping Parameter, Customer may be required to license additional capacity.

Shared Feature means a feature or functionality and its associated limitations that are shared (i.e., not additive) across all applicable Adobe Experience Platform-based Products and Services licensed by Customer, which includes Adobe Marketo Optimizer. If any of Customer’s other applicable Adobe Experience Platform-based Product and Services provide a higher limitation (either because the base-level limitation is higher or because Customer has licensed an available Add-on), the highest limit will apply to all of Customer’s applicable Adobe Experience Platform-based Products and Services.

Stable Identifier means any identifier other than a cookie ID or device ID.

Static Limit means a usage limit that relates to the technical boundaries of Journey Optimizer. Customer may not modify Static Limits.