Real-Time Customer Data Platform Collaboration | Product Description

Effective as of February 20, 2025

What is Adobe Real-Time Customer Data Platform Collaboration? Real-Time Customer Data Platform Collaboration (“Real-Time CDP Collaboration”) is a set of features designed to enable Customers to perform privacy-centric data collaboration.

Entitlements:

• Collaboration Credits.
  • Customer may use a total of up to the total number of Collaboration Credits licensed in the applicable Sales Order for any combination of Collaboration Activities listed in the Real-Time CDP Collaboration Credit Consumption Table below.
  • If Customer’s use during the then-current 12-month period of the License Term exceeds the licensed Quantity (as detailed in the applicable Sales Order), Customer agrees to work with Adobe to re-scope and price Customer’s entitlement for the remainder of the License Term (the “Rescoped Entitlement”). Customer may negotiate within 30 days of receiving the Rescoped Entitlement ("Negotiation Period"). If Customer fails to negotiate during the Negotiation period, the Rescoped Entitlement will go into effect at the end of the Negotiation Period for the remainder of the License Term.
  • Real-Time CDP Collaboration connection settings will clearly display Collaboration Credit split option(s) for applicable Collaboration Activities, which will identify (i) the Collaboration Activity that the Collaboration Credit split is available for and (ii) the option(s) for the Collaboration Credit split between Publisher and Advertiser for such Collaboration Activity. Unit prices for Collaboration Credits are detailed in Customer's applicable Sales Order, and the number of Collaboration Credits consumed for the applicable Collaboration Activity are detailed in the table below. Once both Customer and the other party (Advertiser or Publisher, as applicable) have accepted such Collaboration Credit split within Real-Time CDP Collaboration, Adobe may charge Customer the applicable number of Collaboration Credits for the Collaboration Activity based on such agreed-upon Collaboration Credit split and Customer’s designated role (Advertiser or Publisher, as applicable).
    

*For complete list of Real-Time Collaboration Credit Consumption Tables, including those applicable to contracts signed before the effective date of this Product Description, click here.

Performance Guardrails

• Collaboration Audiences.
  • As a Publisher, Customer is entitled to up to 250 Collaboration Audiences.
  • As an Advertiser, Customer is entitled to up to 25Collaboration Audiences.    

Static Limits

• Collaboration Audiences may be refreshed every 24 hours.
• Collaboration Audience activation can be executed by Customer every 24 hours at most.
• Customer may not activate a Collaboration Audience with less than 10,000 audience members.

Definitions

Advertiser means an Adobe customer that has designated its role as “Advertiser” in Real-Time CDP Collaboration. Customer may be an Advertiser.

Collaboration Activation means securely sending audiences to Customer’s collaboration connections in within Real-Time CDP Collaboration or egressing audiences to external systems from Real-Time CDP Collaboration.

Collaboration Activity means one of the activities listed in the Real-Time CDP Collaboration Credit Consumption Table above.

Collaboration Audience means any audience sourced or used in Real-Time CDP Collaboration.

Collaboration Audience Management means the Real-Time CDP Collaboration Activity to access, process, and make available current datasets for use in Real-Time CDP Collaboration.

Collaboration Audience Overlaps means system-executed reports that show commonalities between selected Collaboration Audiences.

Collaboration Credits means the metric licensed by Customer in the Sales Order and used to initiate and execute Real-Time CDP Collaboration Activities.

Collaboration Data means data that Customer makes available for use in Real-Time CDP Collaboration. Collaboration Data is a subset of Customer Data.

Collaboration Instance means partitioned environments within a single license of Real-Time CDP Collaboration, used to separate operations and data by business units, brands, and geographies.

Collaboration Measurement means executing Activities in Real-Time CDP Collaboration to generate campaign performance reports and insights.

Entitlements mean usage limits that are strictly monitored and enforced by Adobe. Should Customer exceed an Entitlement, Customer may be obligated to pay overage fees or to license additional capacity.

Initial License Term means the first time Customer licenses Real-Time CDP Collaboration and specifically excludes any renewals, amendments, and upsells.

Performance Guardrails mean usage limits that relate to the scoping of Customer’s proposed use case. Should Customer exceed a Performance Guardrail, Customer may experience performance degradation. Adobe will not be responsible for such performance degradation. Customers who consistently exceed a Performance Guardrail may elect to license additional capacity and avoid performance degradation.

Publisher means an Adobe customer that has designated its role as “Publisher” in Real-Time CDP Collaboration. Customer may be a Publisher.

Record means an identifier, audience member, row of measurement data, and other similar Collaboration Data.

Static Limits mean usage limits that relates to the functional boundaries of Real-Time CDP Collaboration. Customer may not modify Static Limits.