Effective Date: 30 April 2024
What is Adobe Audience Manager Expanded Activation?
Adobe Audience Manager Expanded Activation provides Adobe Audience Manager customers with limited access to additional activation functionality. This allows Customer to send audience segments with Hashed Emails through the Audience Manager source connector into Adobe Experience Platform and activate those audience segments to advertising and social destinations.
| Product and Services | License Metric | Deployment |
|---|---|---|
| Adobe Audience Manager Expanded Activation | Hashed Emails | On-demand Service |
ENTITLEMENTS:
- Hashed Emails. Customer may export up to the number of Hashed Emails licensed in the Sales Order.
- Sources. Customer may use the Audience Manager source connector to import Hashed Emails into Experience Platform. Data may only be ingested through the Audience Manager source connector; Customer cannot ingest data into Experience Platform through any other mechanisms (including but not limited to WebSDK).
- Destinations. Customer may export Hashed Emails to social and advertising destinations available in Audience Manager Expanded Activation through Experience Platform.
- Initial Implementation Period. Prior to the Initial License Term Start Date, Customer is granted a limited license to access Audience Manager Expanded Activation for the sole purpose of implementation and testing at no additional cost to Customer, subject to all other terms and conditions of the Agreement.
- Unlicensed Features. Certain aspects of Experience Platform may be accessible to Customer, but Customer is not licensed to, and must not, access or use any of the features in Experience Platform not contemplated by Customer’s license to Audience Manager Expanded Activation, including but not limited to other Experience Platform sources, destinations, or adding API credentials as a system or global administrator to the Adobe developer console.
Definitions
Entitlements means usage limits that are strictly monitored and enforced by Adobe. Should Customer exceed an Entitlement, Customer may be obligated to pay overage fees or to license additional capacity.
Hashed Emails means emails that are Customer Data and have been pre-encrypted by Customer in the format detailed here https://experienceleague.adobe.com/en/docs/audience-manager/user-guide/features/data-sources/create-data-source-hashed-emails.
