Real-Time Customer Data Platform (B2B Edition - Prime and Ultimate Packages) | Product Description

Effective as of 18 September, 2024

What is Real-Time Customer Data Platform (B2B Edition)?

Real-Time Customer Data Platform (B2B Edition) (“Real-Time CDP (B2B)”) is an application built on Adobe Experience Platform designed to enable Customer to stitch data from multiple sources, powering real-time Businessperson Profiles managed through data governance to drive personalized experiences. Real-Time CDP (B2B) includes Bundled Services.

Real-Time CDP (B2B) Packages – Prime and Ultimate

Each Real-Time CDP (B2B) On-demand Services Package includes Standard Features. Additional features are included based on the Package licensed by Customer as outlined in the following table:

Customer’s use of Real-time CDP (B2B) is subject to the following:

Entitlements:

The following apply to all Packages without Add-ons:

• Addressable Audience. Customer may store and process up to the the Business Audience entitlement in its active Sales Order.
• Account Profiles. Customer’s count of Account Profiles must be equal to or less than the Addressable Audience described above. If and to the extent Customer's count of Account Profiles is greater than the Addressable Audience, Customer will be obligated to pay for such excess Account Profiles as if such Account Profiles were Businessperson Profiles.
  
• AI Assistant (feature). AI Assistant is an Adobe Experience Platform Generative AI Feature integrated into Real-Time Customer Data Platform designed to enhance productivity. AI Assistant helps users understand concepts, troubleshoot problems, and generate insights using a natural language interface. Customer must have the required licensing terms in place with Adobe to access to AI Assistant. AI Assistant uses Microsoft Azure OpenAI (“AOAI”). Use of AOAI through Adobe is separate and distinct from any direct accounts or usage of AOAI that Customer may have negotiated directly. Customer may consume up to the number of Generative Actions specified in the package functionality below.
  
  Generative Actions usage consumption table:
  

• Real-Time CDP Connections Outgoing Calls. Each year Customer may process up to 500 Real-Time CDP Connections Outgoing Calls per Person Profile authorized in the Sales Order.
• Initial Implementation Period. Prior to the Initial License Term Start Date, Customer is granted a limited license to access Real-Time Customer Data Platform (B2B) for the sole purpose of implementation and testing at no additional cost to Customer, subject to all other terms and conditions of the Agreement.

The following apply only to Prime Package functionality:

• AI Assistant (feature): Customer may consume up to 4,000 Generative Actions per each year of the Customer’s License Term. Customer’s yearly Entitlement to Generative Actions: (1) will be prorated based on the length of the License Term, and (2) does not carry over into subsequent year(s) of the License Term (or any renewal term thereafter).

The following apply only to Ultimate Package functionality:

• AI Assistant (feature): Customer may consume up to 6,000 Generative Actions per each year of the Customer’s License Term. Customer’s yearly Entitlement to Generative Actions: (1) will be prorated based on the length of the License Term, and (2) does not carry over into subsequent year(s) of the License Term (or any renewal term thereafter).
  

Performance Guardrails.

The following applies to all Packages without Add-ons:

• Sandboxes. Real-Time CDP (B2B) includes up to 5 Sandboxes.

Scoping Parameters.

The following apply to all Packages without Add-ons:

• Automated Dataset Expiration. Customer may schedule up to 20 automated dataset expiration work orders per month.
• Average Profile Richness. Customer’s Average Profile Richness is less than or equal to 100 kilobytes per Person Profile.
• Total Data Volume. Customer’s Total Data Volume must be less than or equal to 75 kilobytes multiplied by the licensed Business Audiences, plus, if applicable, any additional capacity licensed through the Additional Data Volume Add-on.
• Fan Out Ratio. Customer may generate an average of up to 30 Real-Time CDP Connections Outgoing Calls per one Real-Time CDP Connections Incoming Call.

The following apply only to Prime Package functionality:

• Data Export. Customer may export to any available non-Adobe storage solution (directly or indirectly) an average of up to 500 kilobytes per Person Profile per year of datasets licensed through Real-Time CDP Prime.
  

The following apply only to Ultimate Package functionality:

• Data Export. Customer may export to any available non-Adobe storage solution (directly or indirectly) an average of up to 700 kilobytes per Person Profile per year of datasets licensed through Real-Time CDP Ultimate.
  
• Profile Activation. Customer may process an aggregate of up to 8 Profile API Calls per Person Profile per year (e.g., a customer with a licensed entitlement of 1 million Person Profiles could process up to 8 million Profile API Calls per year, aggregated and not tied to each Person Profile).

Static Limits.

The following apply to all Packages:

• Ad Hoc Queries. Ad Hoc Queries will time out after 10 minutes.
• Adobe Audience Manager Data Flows. For customers ingesting data into Real-Time CDP (B2B) from Adobe Audience Manager, Real-Time CDP (B2B) only supports first-party data sources flowing from Adobe Audience Manager to the Profile Service to be activated through Real-Time CDP (B2B).
• Batch Segmentation Completion Time. Batch Segmentation Jobs may take up to 8 hours to complete.
• Batch Segmentation Jobs. Customer may process up to 1 Batch Segmentation Job per day.
• Bundled Services:
  • Transient Data Ingestion. Customer may access Customer Data while in transient storage prior to availability in Profile Service for up to 7 days solely to facilitate data onboarding into Real-Time CDP (B2B), limited Ad Hoc Queries and First-generation Data activation; and
    
  • Query Service. Customer’s right to use Query Service is limited to running Ad Hoc Queries, and supports up to 1 concurrent Query Service User and up to 1 concurrently running Ad Hoc Query for the purpose of data ingestion validation.
• Customer Defined Data Labels and Policies. Customer may create up to 3 Customer Defined Data Labels and up to 3 Customer Defined Data Usage Policies to tailor the Adobe-provided data governance framework.
• Data Flows. Customer may designate any hub Adobe Experience Platform data center (currently located in the US, Canada, the Netherlands, and Australia) as its data residency location. Data will ultimately be stored in the designated data center unless Customer otherwise instructs. Customer Data associated with Person Profiles activated through Real-Time CDP (B2B) will flow through Adobe’s North America infrastructure to any streaming destination designated by Customer (including but not limited to the display advertising ecosystem).
• Data Ingested per Year. The total quantity of data ingested into Real-Time CDP (B2B) per year may not exceed 3 times the Total Authorized Profile Storage.
• Data Landing Zone. Customer will receive access to one Data Landing Zone per Sandbox. The maximum amount of data Customer may store across all Data Landing Zones is equal to the total data storage provided in connection with all Adobe Experience Platform Products and Services licensed to Customer. Customer may use the Data Landing Zone solely to move Customer Data into and out of Adobe Experience Platform. Data will be automatically deleted from the Data landing Zone after 7 days.
• Edge Segmentation. Edge Segmentation supports up to 1500 inbound events per second entering the Adobe Experience Platform Edge network. Edge Segmentation may take up to 350 milliseconds from the time an inbound event enters the Adobe Experience Platform Edge Network.
  
• Event Forwarding:
  • Event Size. Event Forwarding only supports events under 32 kilobytes.
  • Log Retention. Event Forwarding raw logs are retained for 1 hour. The aggregate number of failed and successful outgoing calls is retained for 3 days. The aggregate number of monthly Real-Time CDP Connections Outgoing Calls and Real-Time CDP Connections Incoming Calls is retained for 12 months.
  • Testing. Customer is responsible for testing Extensions and Libraries before deploying in production.
  • Time Out. Event Forwarding processes will time out after 50 milliseconds.
• Preview/Estimate. Real-Time CDP (B2B) supports up to 5 concurrent Users of the preview/estimate functionality of the Segmentation Service. Preview/estimate requests may take up to 30 seconds to complete. If more than 5 preview/estimate Users are working concurrently, Customer may experience performance degradation.
• Profile Merge Policies. Customer may use up to 3 concurrent Profile Merge Policies, including any system Profile Merge Policies.
• Streaming Segmentation. Streaming Segmentation supports up to 1500 inbound events per second. Streaming Segmentation may take up to 5 minutes to qualify a Person Profile for segment membership.
• Unlicensed Features. Certain aspects of Adobe Experience Platform may be accessible within Real-Time CDP (B2B), but unless licensed separately, Customer is not licensed to, and must not access or use any features in Adobe Experience Platform not contemplated by Customer’s license to Real-Time CDP (B2B), including without limitation Data Science Workspace or its components. In addition, unless licensed separately Customer is not licensed to, and must not access or use the Data Lake or Query Service components in Adobe Experience Platform, except for in conjunction with Real-Time CDP (B2B).

The following apply only to Prime Package functionality:

• Audience Activation. Customer may export an average of up to 1,500 kilobytes of data licensed through Real-Time CDP per Person Profile per year to pre-built destinations available within Real-Time CDP (B2B). Customer may not export to destinations using Advanced Destination Connectors, nor to custom destinations via custom destination connectors built by Customer using Adobe’s Destination SDK. Business Audience use cases have a limited subset of approved pre-built destinations.
  
• Computed Attributes. Customer has access to 50 Computed Attributes per Sandbox. Customer may purchase up to two Computed Attributes Add-on packs for an aggregate total of up to 100 Computed Attributes per Sandbox.
  
• Destinations. Customer may configure non-Adobe destinations from Real-Time CDP (B2B), although Customer may not export data to Advanced Enterprise Destination Connectors or use Destination SDK to build its own custom destination connectors.
• Sources. Customer may not use Advanced Enterprise Source Connectors to configure non-Adobe sources into Real-Time CDP (B2B). Business Audience use cases have a subset of approved pre-built data sources.

The following apply only to Ultimate Package functionality:

• Audience Activation. Customer may export an average of up to 1,500 kilobytes of data licensed through Real-Time CDP per Person Profile per year to pre-built destinations available within Real-Time CDP (B2B). Business Audience use cases have a limited subset of approved pre-built destinations.
  
• Computed Attributes. Customer has access to 50 Computed Attributes per Sandbox. Customer may purchase up to two Computed Attributes Add-on packs for an aggregate total of up to 100 Computed Attributes per Sandbox.
  
• Sources. Business Audience use cases have a subset of approved pre-built data sources.

DEFINITIONS

Account Profile means a record of information representing a business as represented in the Profile Service. Data included in an Account Profile may include data related to the business’ attributes. Account Profile volumes are determined based on the default deterministic account Identity Graph in Adobe Experience Platform. Account Profiles are a Shared Feature.

Additional Batch API Activation means an increase in the quantity of data licensed through Real-Time CDP that Customer is authorized to batch export (directly or indirectly) to any non-Adobe solution, as described in the Static Limit “Audience Activation” and for Ultimate Package customers only, the additional Data Export entitlement in the Scoping Parameters section.

Additional Data Volume means an increase in Customer’s authorized Total Data Volume capacity by the number of gigabytes licensed in the Additional Data Volume Add-on.

Additional Profile API Calls means an increase in Customer’s authorized Profile API Calls.

Add-on(s) means additional Products and Services that may be licensed to Customer and identified on the Sales Order.

Ad Hoc Query means an ad hoc query generated from the Query Service Editor, PSQL Client, or Data Science Workspace, as applicable.

Adobe Experience Platform means an open and extensible collection of services allowing Customer to create and manage actionable Person Profiles from sources across its enterprise, and to analyze data to derive insights and drive personalized experiences.

Adobe Experience Platform Data Collection means a set of tools and technologies including SDKs, APIs, tag management capabilities, and Adobe data collection servers allowing Customer to collect data from Customer’s Sites for use in selected Adobe On-demand Services.

Advanced Enterprise Destination Connectors means the advanced enterprise destinations listed in the Experience League Documentation here: https://experienceleague.adobe.com/en/docs/experience-platform/destinations/destination-types#advanced-enterprise-destinations.

Advanced Enterprise Source Connectors means the advanced enterprise source connectors listed in the Experience League Documentation here: https://experienceleague.adobe.com/en/docs/experience-platform/sources/home.

AI Assistant means an Adobe Experience Platform Generative AI Feature branded as “AI Assistant” and integrated within Real-Time CDP.

Average Non-production Profile Richness means the sum of all data stored within Non-production Sandboxes in the Hub Profile Service at any point in time, divided by the number of authorized Businessperson Profiles. Average Non-production Profile Richness is a Shared Feature.

Average Profile Richness means the sum of all production data stored within the Hub Profile Service at any point in time, divided by five times the number of authorized Businessperson Profiles. Average Profile Richness is a Shared Feature.

Batch Segmentation Job means a call to execute the evaluation of defined segments for all existing Person Profiles, which may be initiated or pre-scheduled via Adobe Experience Platform APIs, the Adobe Experience Platform UI or any integrated Adobe solution. Batch Segmentation Jobs are a Shared Feature.

Bundled Services means the following Adobe Experience Platform services: Data Lake and Query Service.

Business Audience means the number of Businessperson Profiles Customer has licensed.

Businessperson Profile means a Directly Identifiable Person Profile (a) that includes connection(s) to an Account or an Opportunity, or (b) for which “company” name or field in the standard data model is populated. For each Businessperson Profile, Customer may store and process up to four additional Person Profiles.

Computed Attribute means aggregated profile behavioral data based on experience events that is converted into a Profile attribute and can be included in a Person Profile or Businessperson Profile.

Customer Defined Data Labels means tailored data labels created within Adobe Experience Platform by Customer for its use cases. Customer Defined Data Labels are a Shared Feature.

Customer Defined Data Usage Polices means tailored data usage policies created within Adobe Experience Platform by Customer for its use cases. Customer Defined Data Usage Policies are a Shared Feature.

Data Landing Zone means a cloud-based data storage facility for temporary file storage provisioned with Adobe Experience Platform that Customer may use, as an option, to move Customer data into and out of Adobe Experience Platform. Data Landing Zones are a Shared Feature.

Data Science Workspace means a set of services within Adobe Experience Platform allowing Customers to analyze and enhance data, including through the use of data science and machine learning modeling.

Destination SDK means a suite of configuration Adobe APIs that allow Customer to configure third-party endpoint destinations for use within Adobe Experience Platform.

Directly Identifiable Information means information that can be used to directly identify an individual person, including Stable Identifiers.

Directly Identifiable Person Profile means a Person Profile that includes Directly Identifiable Information.

Edge Profile Service means an ancillary Profile Service located on an Adobe Experience Platform Edge Network.

Edge Segmentation means updating segment membership for a Person Profile on the Edge Profile Service as new data enters the Segmentation Service running on the Adobe Experience Platform Edge Network. Segment membership is evaluated on the current Person Profile attributes on the Edge Profile Service and the value of the current event and up to one day of historical events. Edge Segmentation is a Shared Feature.

Entitlements means usage limits that are strictly monitored and enforced by Adobe. Should Customer exceed an Entitlement, Customer may be obligated to pay overage fees or to license additional capacity.

Event Forwarding means server-side-forwarding functionality allowing Customer to move much of the data collection logic from the Customer-side browser to Adobe’s servers, and forward and enrich a data stream simultaneously to multiple destinations to improve data latency issues across systems.

Extension means a package of code (e.g., JavaScript, HTML and CSS) that extends the Real-Time CDP Connections UI and client functionality. Adobe is not responsible for the performance of non-Adobe built Extensions.

Federated Audience Composition is a Real-Time CDP Add-on that allows Customer to create and enrich audiences using data that resides in Customer’s third-party data warehouses and import those audiences to into Adobe Experience Platform. The third-party data warehouses that are currently supported are listed in the applicable Experience League Documentation here: https://experienceleague.adobe.com/en/docs/experience-platform. The cumulative annual amount of data Customer may process from such third-party data warehouses during the License Term is indicated in the SKU description of the Federated Audience Composition Add-on licensed in the applicable Sales Order. Customer may only access and use Federated Audience Composition in up to two Sandboxes.

Generation means each time Customer interacts, such as by providing Input, with a Generative AI Feature and receives a response. Generations may be done actively (e.g., by entering a query, clicking “generate” or “re-generate,” or other similar action), or may be done automatically by a process set up by a User.

Generative AI Feature is defined within the Specific Licensing Terms for Adobe Experience Cloud Generative Artificial Intelligence Features, available at https://www.adobe.com/legal/terms/enterprise-licensing/genai-ww.html.

Generative Action means the unit(s) quantifying Customer’s use of a Generative AI Feature through Generation. Generative Actions are cumulative (meaning the Generative Actions associated with the AI Assistant capabilities are additive and can be consumed by the Customer based on Customer’s use of the applicable AI Assistant capabilities) across all applicable Adobe Experience Platform-based Products and Services licensed by Customer during the applicable License Term.

Hub Profile Service means a central Profile Service located in Customer’s designated primary data residency location. Hub Profile Service is a Shared Feature.

Identity Graph means observed relationships between 1 or more identities, which are determined to refer to the same individual.

Identity Service means a service in Adobe Experience Platform that creates and manages Identity Graphs. Identity Service is a Shared Feature.

Initial License Term means the first time Customer licenses Real-Time Customer Data Platform (B2B) and specifically excludes any renewals, amendments, and upsells.

Input is defined within the Specific Licensing Terms for Adobe Experience Cloud Generative Artificial Intelligence Features, available at https://www.adobe.com/legal/terms/enterprise-licensing/genai-ww.html.

Instance means a single Adobe Experience Platform instance associated with one Adobe Experience Cloud Organization (IMSOrg) provisioned to Customer. Instance is a Shared Feature.

Library means a set of instructions for how Extensions, data elements and rules will interact with one another and with Customer Sites or Customer-configured end points through use for Real-Time CDP Connections.

Non-production Person Profiles means Person Profiles that can only be deployed in Non-production Sandboxes for development and testing purposes.

Non-production Sandbox means a Sandbox that can be used exclusively for development and testing with Non-production Person Profiles. Non-production Sandboxes support a volume of Non-production Person Profiles up to 10% of the Addressable Audience (measured cumulatively across all of Customer’s authorized Non-production Sandboxes). Non-Production Person Profiles are provided in addition to the Person Profiles provided in the Addressable Audience. Customer is entitled to up to (i) an Average Non-production Profile Richness of 100 kilobytes per authorized Non-production Person Profile; (ii) 1 Batch Segmentation Job per day per Non-production Sandbox, for use in conjunction with its Non-production Sandboxes; and (iii) for Ultimate Package customers only, an average of 120 Profile API calls/Person Profile/year, measured cumulatively across all of Customer’s authorized Non-production Sandboxes.

Opportunity means a record of information representing a sales opportunity as represented in the Profile Service.

Output is defined within the Specific Licensing Terms for Adobe Experience Cloud Generative Artificial Intelligence Features, available at https://www.adobe.com/legal/terms/enterprise-licensing/genai-ww.html.

Overusage Rate means the Overusage Rate detailed in the Adobe Products and Services Pricing Detail Table of the applicable Sales Order. Should Customer’s use of the Businessperson Profiles exceed the committed quantity, Customer will incur overusage fees equal to sum of all daily overages incurred when Customer’s use of Businessperson Profiles exceeds the quantity licensed. The daily Businessperson Profiles overusage fees are calculated as follows:

Notwithstanding the foregoing, if Customer exceeds its contracted Businessperson Profiles entitlement, Customer will have up to 7 consecutive days commencing on the first day the Businessperson Profiles entitlement is exceeded (the “Grace Period”), during which overage fees will not be assessed in order to allow Customer time to bring its total Businessperson Profiles usage back below its contracted entitlement during the Grace Period.

Performance Guardrails means usage limits that relate to the scoping of Customer’s proposed use cases. Should Customer exceed a Performance Guardrail, Customer may experience performance degradation; Adobe will not be responsible for such performance degradation. Customers who consistently exceed a Performance Guardrail may elect to license additional capacity and avoid performance degradation.

Person Profile means a record of information representing an individual (including Directly Identifiable Person Profiles and Pseudonymous Person Profiles) in the Profile Service. Data included in a Person Profile may include data related to the individual’s attributes, behavior, and segment membership. Person Profile volumes are determined based on the default deterministic Identity Graph included with Adobe Experience Platform and are a Shared Feature.

Product Knowledge means knowledge about product functionality, concepts, and troubleshooting based on Documentation.

Privacy and Security Shield is an Adobe Experience Platform Add-on enabling Customer to access the following advanced privacy, governance, and security capabilities: automated consent policy enforcement, customer managed keys, extended thresholds for automated dataset expiration (up to 50 work orders per month). Privacy and Security Shield must be licensed with any and all of the following application services that Customer licenses: (i) Real-Time Customer Data Platform Prime or Ultimate - B2C Edition, or B2P Edition (for Consumer Audience only), (ii) Adobe Journey Optimizer, (iii) Customer Journey Analytics, and (iv) Attribution AI. Privacy and Security Add-on must be added to Customer’s license(s) to (i), (ii), (iii), and (iv) or any combination licensed by Customer. Privacy and Security Shield may be included in one Sales Order or separate Sales Order.

Profile means a record of stitched information representing an individual or a business in the Profile Service. Data included in a Profile may include data related to attributes, behavior/ events, and segment membership.

Profile API Call means a call made from any non-Adobe solution (directly or indirectly) to an Adobe Experience Platform REST-based API that returns or activates a single Profile.

Profile Merge Policy means rules that the Profile Service uses to determine how data from different sources will be combined to create unified Profiles.

Profile Service means a data store within Adobe Experience Platform where Profiles are created and stored. Profile Service is a Shared Feature.

Pseudonymous Person Profile means a Person Profile that includes no Directly Identifiable Information.

Query Service means a service in the Adobe Experience Platform that facilitates Customer's use of standard SQL to query and transform data in Adobe Experience Platform. Query Service is a Shared Feature.

Query Service User means any User making an SQL query to Query Service through the Query Service user interface, a Notebook, Experience Platform API, or external system any for data analysis or data exploration.

Real-Time CDP Connections means a Standard Feature providing Adobe Experience Platform Data Collection and Event Forwarding capabilities, which allows Customer to forward data from Adobe’s server side to Customer-configured end points using Adobe and partner-built Extensions.

Real-Time CDP Connections Incoming Call means a network call initiated by Customer and received on Adobe’s Data Collection servers.

Real-Time CDP Connections Outgoing Calls means a network call via Event Forwarding to forward or enrich data to a Customer-configured end point.

Sandbox means a logical separation within Customer’s instance of any Adobe On-demand Service that accesses Adobe Experience Platform isolating data and operations. Sandboxes can either be used for production purposes or Non-production Sandboxes. Sandboxes used for production purposes share the authorized entitlements of the base Adobe Experience Platform production system (measured cumulatively across all of Customer’s Sandboxes used for production purposes). Non-production Sandboxes share the authorized entitlements specified with non-production use cases (measured cumulatively across all of Customer’s authorized Non-Production Sandboxes). Sandboxes are a Shared Feature.

Scoping Parameters means usage limits that relate to the scoping of Customer’s proposed use case. Should Customer exceed a Scoping Parameter, Adobe will work with Customer to remedy the issue leading to the overage. Should Customer persistently exceed a Scoping Parameter, Customer may be required to license additional capacity.

Segmentation Service means the service within Adobe Experience Platform that allows Customer to create and manage its Person Profile segments. Segmentation Service is a Shared Feature.

Shared Feature means a feature or functionality and its associated limitations that are shared (i.e., not additive) across all applicable Adobe Experience Platform-based Products and Services licensed by Customer. If any of Customer’s other applicable Adobe Experience Platform-based Product and Services provide a higher limitation (either because the base-level limitation is higher or because Customer has licensed an available add-on), the highest limit will apply to all of Customer’s applicable Adobe Experience Platform-based Products and Services, except as expressly set forth otherwise for such limitation.

Stable Identifier means any identifier other than a cookie ID or device ID.

Standard Features means those generally available features described herein and in Adobe’s general documentation for Real-Time CDP (B2B), which enable Customer to collect and stich data across the enterprise and power real-time Person Profiles that can be managed through data governance to drive personal experiences. Standard Features also includes Real-Time CDP Connections. Standard Features do not include those additional features included with the Ultimate Package, as listed in the Package Table above.

Static Limit means a usage limit that relates to the functional boundaries of Real-Time CDP (B2B). Customer may not modify Static Limits.

Streaming Segmentation means updating segment membership for a Person Profile as new data enters the Segmentation Service through a streaming flow. Segment membership is evaluated based on the current Person Profile attributes and the value of the current event, without taking historical behavior into account. Streaming Segmentation is a Shared Feature.

Total Authorized Profile Storage means Total Production Storage plus Total Non-production Storage. Total Authorized Profile Storage is a Shared Feature.

Total Non-production Storage means Average Non-production Profile Richness (including any add-ons) multiplied by the number of authorized Non-production Person Profiles. Total Non-Production Storage is a Shared Feature.

Total Production Storage means Average Profile Richness (including any add-ons) multiplied by the Addressable Audience. Total Production Storage is a Shared Feature.