Search engine optimization (SEO) is the goal of raising the online visibility of site with higher ranking in search engine's list of search results. Sites that are ranked highest appear at the top of the list, which encourages visitors searching online to find a relevant site. Good search engine optimization practices help improve a site's ranking, which tends to increase a site's traffic.
In this article, you'll explore some best practices and tips you can follow to improve the search engine ranking of the sites you create in Muse. The Muse workspace includes many helpful features you can use to perform site optimization to increase discoverability and route traffic to your web pages.
In order to list the sites on the Internet, search engines crawl the web by following links that connect web pages and site assets. Search engines evaluate the content of pages and assets in a process called indexing. Indexing is important because it is a constant research that informs search engines of the available content on the web. If a site is no longer available, the search engine removes the website from the search results. Search engines use the results of indexing to determine the content and ranking of sites.
Indexing enables search engines to accurately suggest website links in the search results that match a specific query based on a key word or phrase. For example, if you type "Adobe" into a search engine field and click Search, a list of web pages will appear in the search results. The search results display links to websites that the search engine has determined contain content related to Adobe software and products.
There are many parameters that search engines use to decide which websites are listed highest in the list. High ranking is optimal, because that means that people who search on that keyword or phrase are more likely to visit your website. By following the suggestions outlined below, you can help facilitate search engine indexing, so that new visitors searching online will find the sites you create.