Adobe and currency fluctuations

Currency exchange rates have fluctuated significantly over the last few years. Like many US-based global companies, Adobe is making pricing adjustments in a number of countries to offset fluctuations in foreign exchange rates. Existing customers will receive information about their subscription pricing directly from Adobe.

Are product prices changing in the United Kingdom and Sweden?

Yes. The price changes are effective starting on March 6, 2017.

I have an existing membership. Is my monthly fee changing?

If you have a month-to-month plan, you will see the price increase on your statement at the next billing date. If you have an annual plan, the new price goes into effect at the end of your annual term.

I received an email and it looks like my price is increasing. What’s included in this new price?

We apologize for any confusion. The renewal price quoted in the email you received includes:

  • Price adjustments resulting from fluctuating foreign exchange rates.
  • Any changes that would be made if you are coming to the end of a promotional pricing period and shifting to standard pricing.

I received an email about upcoming price changes and my price states VAT included, but I am exempt from VAT.

For those who are exempt from VAT, the price quoted in your email is accurate and reflects just your membership price since your VAT liability is zero.

How does Adobe set prices in different markets?

Adobe sets pricing based on various factors, including market conditions, business costs, tax rates, and foreign exchange rates. Considering current exchange rates, we translate that pricing into more than 30 currencies. In some markets, we also collect tax on behalf of governments, which are included in the listed price.

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