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Export videos for the Web and mobile devices

  1. Adobe Premiere Pro User Guide
  2. Beta releases
    1. Beta Program Overview
    2. Premiere Pro Beta Home
    3. Beta features
      1. Audio Category Tagging
      2. Interactive fade handles
      3. Share for review with Frame.io
      4. Invite collaborators to co-edit a project
  3. Getting started
    1. Get started with Adobe Premiere Pro
    2. What's new in Premiere Pro
    3. Best practices for updating Premiere Pro
    4. Keyboard shortcuts in Premiere Pro
    5. Accessibility in Premiere Pro
    6. Frequently asked questions
    7. Release notes
  4. Hardware and operating system requirements
    1. Hardware recommendations
    2. System requirements
    3. GPU and GPU Driver requirements
    4. GPU Accelerated Rendering & Hardware Encoding/Decoding
  5. Creating projects
    1. Start a new project
    2. Open projects
    3. Move and delete projects
    4. Work with multiple open projects
    5. Work with Project Shortcuts
    6. Backward compatibility of Premiere Pro projects
    7. Open and edit Premiere Rush projects in Premiere Pro
    8. Best Practices: Create your own project templates
  6. Workspaces and workflows
    1. Workspaces
    2. Import and export FAQs
    3. Working with Panels
    4. Windows touch and gesture controls
    5. Use Premiere Pro in a dual-monitor setup
  7. Frame.io
    1. Install and activate Frame.io
    2. Use Frame.io with Premiere Pro and After Effects
    3. Integrate Adobe Workfront and Frame.io
    4. Frequently asked questions
  8. Import media
    1. Importing
      1. Transfer files
      2. Importing still images
      3. Importing digital audio
    2. Importing from Avid or Final Cut
      1. Importing AAF project files from Avid Media Composer
      2. Importing XML project files from Final Cut Pro 7 and Final Cut Pro X
    3. File formats
      1. Supported file formats
      2. Support for Blackmagic RAW
    4. Working with timecode
  9. Editing
    1. Edit video
    2. Sequences
      1. Create and change sequences
      2. Set In and Out points in the Source Monitor
      3. Add clips to sequences
      4. Rearrange and move clips
      5. Find, select, and group clips in a sequence
      6. Remove clips from a sequence
      7. Change sequence settings
      8. Edit from sequences loaded into the Source Monitor
      9. Simplify sequences
      10. Rendering and previewing sequences
      11. Working with markers
      12. Source patching and track targeting
      13. Scene edit detection
    3. Cut and trim clips
      1. Split or cut clips
      2. Trim clips
      3. Edit in Trim mode
      4. Perform J cuts and L cuts
      5. Create and play clips
      6. Adjust Trimming and Playback preferences
    4. Video
      1. Synchronizing audio and video with Merge Clips
      2. Render and replace media
      3. Undo, history, and events
      4. Freeze and hold frames
      5. Working with aspect ratios
    5. Audio
      1. Overview of audio in Premiere Pro
      2. Edit audio clips in the Source Monitor
      3. Audio Track Mixer
      4. Adjusting volume levels
      5. Edit, repair, and improve audio using Essential Sound panel
      6. Enhance Speech
      7. Enhance Speech FAQs
      8. Automatically duck audio
      9. Remix audio
      10. Monitor clip volume and pan using Audio Clip Mixer
      11. Audio balancing and panning
      12. Advanced Audio - Submixes, downmixing, and routing
      13. Audio effects and transitions
      14. Working with audio transitions
      15. Apply effects to audio
      16. Measure audio using the Loudness Radar effect
      17. Recording audio mixes
      18. Editing audio in the timeline
      19. Audio channel mapping in Premiere Pro
      20. Use Adobe Stock audio in Premiere Pro
    6. Text-Based Editing
      1. Text-Based Editing
      2. Text-Based Editing FAQs
    7. Advanced editing
      1. Multi-camera editing workflow
      2. Set up and use Head Mounted Display for immersive video in Premiere Pro
      3. Editing VR
    8. Best Practices
      1. Best Practices: Mix audio faster
      2. Best Practices: Editing efficiently
      3. Editing workflows for feature films
  10. Video Effects and Transitions
    1. Overview of video effects and transitions
    2. Effects
      1. Types of effects in Premiere Pro
      2. Apply and remove effects
      3. Effect presets
      4. Metadata effect in Premiere Pro
      5. Automatically reframe video for different social media channels
      6. Color correction effects
      7. Effects Manager
      8. Change duration and speed of clips
      9. Adjustment Layers
      10. Stabilize footage
    3. Transitions
      1. Applying transitions in Premiere Pro
      2. Modifying and customizing transitions
      3. Morph Cut
  11. Titles, Graphics, and Captions    
    1. Overview of the Essential Graphics panel
    2. Titles
      1. Create a title
    3. Graphics
      1. Create a shape
      2. Draw with the Pen tool
      3. Align and distribute objects
      4. Change the appearance of text and shapes
      5. Apply gradients
      6. Add Responsive Design features to your graphics
      7. Install and use Motion Graphics templates
      8. Replace images or videos in Motion Graphics templates
      9. Use data-driven Motion Graphics templates
    4. Captions
      1. Speech to Text
      2. Download language packs for transcription
      3. Working with captions
      4. Check spelling and Find and Replace
      5. Export text
      6. Speech to Text FAQs
    5. Best Practices: Faster graphics workflows
    6. Retiring the Legacy Titler FAQs
    7. Upgrade Legacy titles to Source Graphics
  12. Fonts and emojis
    1. Color fonts
    2. Emojis
  13. Animation and Keyframing
    1. Adding, navigating, and setting keyframes
    2. Animating effects
    3. Use Motion effect to edit and animate clips
    4. Optimize keyframe automation
    5. Moving and copying keyframes
    6. Viewing and adjusting effects and keyframes
  14. Compositing
    1. Compositing, alpha channels, and adjusting clip opacity
    2. Masking and tracking
    3. Blending modes
  15. Color Correction and Grading
    1. Overview: Color workflows in Premiere Pro
    2. Color Settings
    3. Auto Color
    4. Get creative with color using Lumetri looks
    5. Adjust color using RGB and Hue Saturation Curves
    6. Correct and match colors between shots
    7. Using HSL Secondary controls in the Lumetri Color panel
    8. Create vignettes
    9. Looks and LUTs
    10. Lumetri scopes
    11. Display Color Management
    12. Timeline tone mapping
    13. HDR for broadcasters
    14. Enable DirectX HDR support
  16. Exporting media
    1. Export video
    2. Export Preset Manager
    3. Workflow and overview for exporting
    4. Quick export
    5. Exporting for the Web and mobile devices
    6. Export a still image
    7. Exporting projects for other applications
    8. Exporting OMF files for Pro Tools
    9. Export to Panasonic P2 format
    10. Export settings
      1. Export settings reference
      2. Basic Video Settings
      3. Encoding Settings
    11. Best Practices: Export faster
  17. Collaborative editing
    1. Collaboration in Premiere Pro
    2. Get started with collaborative video editing
    3. Create Team Projects
    4. Add and manage media in Team Projects
    5. Invite and manage collaborators
    6. Share and manage changes with collaborators
    7. View auto saves and versions of Team Projects
    8. Manage Team Projects
    9. Linked Team Projects
    10. Frequently asked questions
  18. Long form and Episodic workflows
    1. Long Form and Episodic Workflow Guide
    2. Using Productions
    3. How clips work across projects in a Production
    4. Best Practices: Working with Productions
  19. Working with other Adobe applications
    1. After Effects and Photoshop
    2. Dynamic Link
    3. Audition
    4. Prelude
  20. Organizing and Managing Assets
    1. Working in the Project panel
    2. Organize assets in the Project panel
    3. Playing assets
    4. Search assets
    5. Creative Cloud Libraries
    6. Sync Settings in Premiere Pro
    7. Consolidate, transcode, and archive projects
    8. Managing metadata
    9. Best Practices
      1. Best Practices: Learning from broadcast production
      2. Best Practices: Working with native formats
  21. Improving Performance and Troubleshooting
    1. Set preferences
    2. Reset and restore preferences
    3. Recovery Mode
    4. Working with Proxies
      1. Proxy overview
      2. Ingest and Proxy Workflow
    5. Check if your system is compatible with Premiere Pro
    6. Premiere Pro for Apple silicon
    7. Eliminate flicker
    8. Interlacing and field order
    9. Smart rendering
    10. Control surface support
    11. Best Practices: Working with native formats
    12. Knowledge Base
      1. Known issues
      2. Fixed issues
      3. Fix Premiere Pro crash issues
      4. Unable to migrate settings after updating Premiere Pro
      5. Green and pink video in Premiere Pro or Premiere Rush
      6. How do I manage the Media Cache in Premiere Pro?
      7. Fix errors when rendering or exporting
      8. Troubleshoot issues related to playback and performance in Premiere Pro
  22. Extensions and plugins
    1. Installing plugins and extensions in Premiere Pro
    2. Latest plugins from third-party developers
  23. Video and audio streaming
    1. Secure Reliable Transport (SRT)
  24. Monitoring Assets and Offline Media
    1. Monitoring assets
      1. Using the Source Monitor and Program Monitor
      2. Using the Reference Monitor
    2. Offline media
      1. Working with offline clips
      2. Creating clips for offline editing
      3. Relinking offline media

Adobe Premiere Pro lets you easily create videos that can be exported to the Web or mobile devices.

Exporting directly to social media

Export directly to popular social media platforms with direct integration for posting to Facebook, TikTok, YouTube, and more from inside Premiere Pro.

  • Behance: Export directly to your Behance profile. 
  • Facebook: Post directly to public pages and Facebook pages.
  • TikTok: Export your video as a TikTok draft or publish directly to TikTok. 
  • X (formerly Twitter): Share your video directly to your feed.
  • Vimeo: Send your video straight to Vimeo.
  • YouTube: Publish directly to YouTube or YouTube Shorts. 
UI of Export tab showcasing various social media platforms your media can be exported to.
Your media can be exported to popular social media platforms with direct integration for posting to TikTok from inside Premiere Pro.

Tip:

Use project templates designed specifically for social media to create your content with destination-specific safe zones in mind. You can also search for destination-specific recommended presets from the Preset Manager by choosing More presets from the Preset drop menu.

How to export directly to social media platforms

  1. Choose the sequence and select File > Export > Media.

  2. Toggle on the destination of choice under the Publish section and log in to your chosen social media platforms. You can toggle on multiple destinations.

  3. Choose your export settings.

    Tip:

    The H.264 format and the Match Source - Adaptive High Bitrate preset are the best options for social media, but you can also customize your export settings by selecting a file format, frame size, and bit rate for faster upload time and better playback quality.

  4. Enter any additional information you want to include, such as titles, hashtags, and a description.

  5. Select Export. After the file has been exported, it will automatically be published to the social media platform(s) with the correct specifications. You can also choose to delete the rendered file after a successful upload.

You can also search for destination-specific recommended presets from the Preset Manager by choosing More presets from the Preset drop menu.

Tips for creating social videos

Know your audience data rate

When you deliver video over the Internet, produce files at lower data rates. Users with fast Internet connections can view the files with little or no delay for loading, but dial‑up users will need to wait for files to download. Make the clips short to keep the download times within acceptable limits for dial‑up users.

Select the proper frame rate

Frame rate indicates frames per second (fps). If you have a higher data rate clip, a lower frame rate can improve playback through limited bandwidth. For example, if you compress a clip with little motion, cutting the frame rate in half can save you only 20% of the data rate. However, if you compress high-motion video, reducing the frame rate has a much greater effect on the data rate.

For optimal video quality, use a high frame rate if your delivery channels and playback platforms allow. For web delivery, get this detail from your hosting service. For mobile devices, use the device-specific encoding presets and the device emulator available through Adobe Media Encoder in Premiere Pro. If reducing the frame rate, the best results come from dividing the frame rate by whole numbers.

Select a frame size that fits your data rate and frame aspect ratio

At a given data rate (connection speed), increasing the frame size decreases video quality. When you select the frame size for your encoding settings, consider frame rate, source material, and personal preferences. To prevent pillarboxing, choose a frame size of the same aspect ratio as the frame aspect ratio of your source footage. For example, pillarboxing results when you encode NTSC footage to a PAL frame size.

Cover progressive download times

Learn how long it takes to download enough of your video so that it can play to the end without pausing to finish downloading. While the first part of your video clip downloads, you can display other content that disguises the download. For short clips, use the following formula: Pause = download time – play time + 10% of playtime.

Remove noise and interlacing

For the best encoding, remove noise and interlacing.

The higher the quality of the original, the better the final result. Frame rates and sizes of Internet video are smaller than frame rates and sizes of television video. However, computer monitors typically have color fidelity, saturation, sharpness, and resolution at least as good as high-definition televisions. Even with a small window, image quality can be as important for digital video as for HDTV. Artifacts and noise are at least as obvious on a computer screen as on a television screen.

Follow the same guidelines for audio

The same considerations apply to audio production as to video production. To achieve good audio compression, begin with clean audio. If your project contains audio from a CD, transfer the audio files directly from the CD to your hard disk. Do not record the sound through the analog input of your sound card. The sound card introduces an unnecessary digital-to-analog and analog-to-digital conversion that can create noise in your source audio. Direct digital transfer tools are available for Windows and Macintosh® platforms. To record from an analog source, use the highest-quality sound card available.

Tips for creating videos for mobile devices

You can export a sequence for use on a variety of mobile devices. Use these tips when shooting content for mobile devices:

  • Tight shots are better. Try to keep the subject separated from the background; the colors and values between the background and subject should not be too similar.

  • Be aware of lighting. Poor lighting is a bigger problem with mobile devices and can reduce visibility on small screens. Shoot and adjust with this limitation in mind.

  • Avoid excessive panning or rolling.

Use the following tips when editing video with Premiere Pro and Adobe After Effects:

  • Set the frame rate for the output movie according to the output device or output type. For example, a commercial in After Effects might be rendered at 15 frames per second (fps) for distribution on mobile devices but at 29.97 fps for broadcast television in the USA. In general, use a lower frame rate. A frame rate of 22 fps is a good compromise for reducing file size without losing quality
  • Use various shooting techniques to limit file size and remove any extraneous content, especially empty frames. Many actions can be done pre-encoding to limit file size. Some of them apply to shooting techniques, while others (for instance, using motion-stabilization tools in After Effects or applying a noise-reduction or blur effect) are post-production tasks that facilitate the compression portion of the encoder.
  • Match the color palette to the correct mobile devices. Mobile devices, in general, have a limited color range. Previewing in Device Central can help determine if the colors used are optimal for an individual device or range of devices.

  • Adjust clips. Grayscale view is helpful to compare values.

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If you have questions about exporting media for the web and mobile devices in Premiere Pro, reach out to us in our Premiere Pro community. We would love to help.

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