Export videos for the Web and mobile devices

Exporting directly to social media

Export directly to popular social media platforms with direct integration for posting to Facebook, TikTok, YouTube, and more from inside Premiere Pro.

• Facebook: Post directly to public pages and Facebook pages.
• TikTok: Export your video as a TikTok draft or publish directly to TikTok. 
  
• YouTube: Publish directly to YouTube or YouTube Shorts. 
• X (formerly Twitter): Share your video directly to your feed.
• Behance: Export directly to your Behance profile. 
• Vimeo: Send your video straight to Vimeo.

How to export directly to social media platforms

You can also search for destination-specific recommended presets from the Preset Manager by choosing More presets from the Preset drop menu.

Tips for creating social videos

Know your audience data rate

When you deliver video over the Internet, produce files at lower data rates. Users with fast Internet connections can view the files with little or no delay for loading, but dial‑up users will need to wait for files to download. Make the clips short to keep the download times within acceptable limits for dial‑up users.

Select the proper frame rate

Frame rate indicates frames per second (fps). If you have a higher data rate clip, a lower frame rate can improve playback through limited bandwidth. For example, if you compress a clip with little motion, cutting the frame rate in half can save you only 20% of the data rate. However, if you compress high-motion video, reducing the frame rate has a much greater effect on the data rate.

For optimal video quality, use a high frame rate if your delivery channels and playback platforms allow. For web delivery, get this detail from your hosting service. For mobile devices, use the device-specific encoding presets and the device emulator available through Adobe Media Encoder in Premiere Pro. If reducing the frame rate, the best results come from dividing the frame rate by whole numbers.

Select a frame size that fits your data rate and frame aspect ratio

At a given data rate (connection speed), increasing the frame size decreases video quality. When you select the frame size for your encoding settings, consider frame rate, source material, and personal preferences. To prevent pillarboxing, choose a frame size of the same aspect ratio as the frame aspect ratio of your source footage. For example, pillarboxing results when you encode NTSC footage to a PAL frame size.

Cover progressive download times

Learn how long it takes to download enough of your video so that it can play to the end without pausing to finish downloading. While the first part of your video clip downloads, you can display other content that disguises the download. For short clips, use the following formula: Pause = download time – play time + 10% of playtime.

Remove noise and interlacing

For the best encoding, remove noise and interlacing.

The higher the quality of the original, the better the final result. Frame rates and sizes of Internet video are smaller than frame rates and sizes of television video. However, computer monitors typically have color fidelity, saturation, sharpness, and resolution at least as good as high-definition televisions. Even with a small window, image quality can be as important for digital video as for HDTV. Artifacts and noise are at least as obvious on a computer screen as on a television screen.

Follow the same guidelines for audio

The same considerations apply to audio production as to video production. To achieve good audio compression, begin with clean audio. If your project contains audio from a CD, transfer the audio files directly from the CD to your hard disk. Do not record the sound through the analog input of your sound card. The sound card introduces an unnecessary digital-to-analog and analog-to-digital conversion that can create noise in your source audio. Direct digital transfer tools are available for Windows and Macintosh® platforms. To record from an analog source, use the highest-quality sound card available.

Tips for creating videos for mobile devices

You can export a sequence for use on a variety of mobile devices. Use these tips when shooting content for mobile devices:

• Tight shots are better. Try to keep the subject separated from the background; the colors and values between the background and subject should not be too similar.

• Be aware of lighting. Poor lighting is a bigger problem with mobile devices and can reduce visibility on small screens. Shoot and adjust with this limitation in mind.

• Avoid excessive panning or rolling.

Use the following tips when editing video with Premiere Pro and Adobe After Effects:

• Set the frame rate for the output movie according to the output device or output type. For example, a commercial in After Effects might be rendered at 15 frames per second (fps) for distribution on mobile devices but at 29.97 fps for broadcast television in the USA. In general, use a lower frame rate. A frame rate of 22 fps is a good compromise for reducing file size without losing quality
• Use various shooting techniques to limit file size and remove any extraneous content, especially empty frames. Many actions can be done pre-encoding to limit file size. Some of them apply to shooting techniques, while others (for instance, using motion-stabilization tools in After Effects or applying a noise-reduction or blur effect) are post-production tasks that facilitate the compression portion of the encoder.

• Match the color palette to the correct mobile devices. Mobile devices, in general, have a limited color range. Previewing in Device Central can help determine if the colors used are optimal for an individual device or range of devices.

• Adjust clips. Grayscale view is helpful to compare values.

More like this

• Workflow and overview for exporting
• Export video
• Video editing for social media: 5 tips to follow

TALK TO US