Titles and keywords

Creating strong titles and keywords is essential to getting your content noticed and licensed at Adobe Stock.


Titles are short, factual descriptions of your content that read like a sentence (for example: Family playing football at the beach). It is important to stay relevant, descriptive, and precise without being subjective. Your description of the content can impact a buyer’s decision to license it.

A title is not a list of keywords. Instead, a title should introduce your files to the customer. Titles are also important for popular search engines—keep in mind that your content can be found through a general web search. For this reason, we recommend that you limit titles to 70 characters or less, as search results display up to 70 characters.

Do not include trademarked names, brand names, product names, or people's names in titles.

Auto-title feature in the Contributor portal (English only)

Unless the file you upload already has title information in its metadata, the contributor portal suggests up to three English language titles per image as a time-saver. Click in the title field to see the suggestions and select the one you’d like to use. You can also ignore the suggestions and input your own title.


Be sure to include all important words from the title as keywords for an extra "bump" in search relevance. 

Keyword overview

Keywords ensure that buyers can find your content. Think of how a potential buyer might search for your image. Here are some tips:

The order of the keywords is critical: Arrange keywords in order of importance. This step is the most important thing you can do to ensure that content is found on Adobe Stock. 

Be descriptive but not verbose: We recommend 15-35 keywords, although the tool lets you enter up to 49.

Single language: All your keywords must be in the same language, which must match the language you selected under “Keyword Language.” Our search engine automatically translates all keywords into other languages available on Adobe Stock. We support title and keywords in English, French, German, Spanish, Italian, Polish, Portuguese, Japanese, and Korean.

Nouns: No need to enter both singular and plural nouns. Simply use the singular (tiger, laptop, rainbow, cocktail). 

Verbs: Only one verb form is needed. Use the infinitive verb form to describe actions (run, jump, sing, smile). 

Phrases: Enter phrases of two or more words as a phrase and as separate terms (arctic fox, arctic, fox). 

Evoke the narrative: After describing the basic elements, add conceptual keywords describing feelings, mood, or trends (solitude, childhood, milestones, conservation). 

No people: If there are no people in the image, include the keywords ‘no people’ and ‘nobody.’ 

Describe the setting: To help set the scene, use keywords like indoors, outdoors, day, night, sunny, cloudy, interior, and exterior. 

Viewpoint: What is the viewpoint depicted by the shot (high angle view, directly above)?

Image # 118332630 Woman flexing her muscles on beach Woman, back, flex, muscle, beach, Caucasian, senior, adult, swimsuit, cap, swim, arm, wave, sky, power, humor, athlete, outdoors, day, people, alone, lifestyle Image # 153150557 Illustration of Boxer dog with glasses illustration, drawing, boxer dog, eyeglasses, dog, head, serious, black, red, yellow, screen print, hand-drawn, handmade, rustic, humor, vintage, retro, pet, artwork, art, no people, nobody, animal   Image # 133484809 Aerial view of Uluwatu Temple, Bali Aerial, Uluwatu Temple, temple, ocean, coastline, cliff, rock, tropical, Bali, nature, landscape, multilocalism, dramatic, scenic, religion, lush, wave, water, sea, Indonesia, outdoors, day, no people, nobody, travel

Keyword tips for specific subjects

Type of object: Use the most specific singular noun to identify the object (Granny Smith apple, bottle, wagon).

Object description: Use adjectives to describe the object's pattern, color, texture, or condition.

Body part: Is there a hand holding the object? A foot wearing the shoe? Add the keyword for the body part.

Number of objects: Describe the number of objects up to five, use the keyword group for more than five (one, five, group).

Arrangement: How are the objects arranged (row, random, stack, still life)? Isolated: Is the object isolated on a background (isolated)?

Color: Accurately describe the color or colors of the objects.

Age/Gender/Ethnicity: Include a gender (man, woman, boy, transgender), descriptive terms for age (mature, adult, teen) and ethnicity (Asian, African American, Caucasian). This information should be supported by provided model releases and/or discussed with your models during the shoot.

Sensitive Information: Only include sensitive information such as sexual orientation or disabilities if verified by the model. Please do not assume, guess or embellish.

Relationship or Role: Describe relationships and/or roles only if known (father, couple, baker,


Activity: What are the people doing? Use the root or infinitive form of the verb (run, jump, cook).

Emotion: If an emotion is prominent, include it as a keyword (sad, angry, happy).

Expression: If there is a distinct facial expression, please describe (frown, smile, eyes closed).

Clothing: Describe the clothing worn by the people (dress, casual, t-shirt).

Appearance: Describe the physical appearance of the people (hipster, blonde, dreadlocks).

Animal Species: Be as specific as possible about the type of animal, including the Latin name (Bengal tiger, Panthera tigris tigris).

Number of Animals: Describe the number of animals up to five, use the keyword group for more than five.

Animal Gender: If male and female gender terms are differentiated within a species, include the gender- specific term (ewe, rooster, hen, doe).

Animal Age: If the animal's age is apparent, please add an appropriate descriptive keyword. Use the animal specific word, rather than ‘baby’ which is confusing in search results (calf, chick, lamb).

Activity: What are the animals doing? Use the root or infinitive form of the verb (migrate, sleep, run).

Appearance: Describe the pattern, texture, and features of the animal.

Color: Accurately describe the color or colors of the animals.

Anthropomorphic: Apply anthropomorphic to Animals with intentionally human characteristics.


Geographical Location: Be as specific as possible. If it is impossible to identify the location, please do not include a location. Customers are interested in precise location information only.

Conceptual or Trend: If applicable, use conceptual or trend keywords to describe the place (majestic, scenic, tranquility).

Cultural Terms: Add search terms to describe traditional cultural activities, clothing, or food (dirndl, borscht, sari).

Type of Location: What is the location (farm, office, town, cemetery, square)?

Location Description: How would you describe the place (rural, urban, skyline, beach, desert)?

Type of Plant: Use the most specific term to describe the plant or flower, including the Latin name (day lily, Hemerocallis).

Plant Description: Use descriptive terms about the plant's appearance (bloom, lush, dewy, spiny).

Color: Describe the color or colors of the plants or flowers.

Type of Food: Use the most specific singular noun to describe the food (pizza, apple, cocktail, tiramisu).

Food Description: Use descriptive terms about the food's color, texture, taste, qualities, or cultural significance (green, fresh, savory, organic, Italian, cuisine, celebration)

Cooking Technique: If known, describe the cooking technique (grill, steam, boil).

Food-Related Objects: Describe any important food-related objects (tajine, cutting board, platter).

Keywords in the Contributor portal

There are a variety of simple ways to use the Contributor portal for titles and keywords. From auto-keywords to copy and paste or bulk uploads via CSV, all options are explained below, so feel free to pick your favorite.

Auto-keywords: The auto-keyword feature in the Contributor portal can make keywording your files easy and fast. The tool suggests up to 25 keywords. Accuracy is very important, so review suggested keywords and then reorder, remove, or replace irrelevant keywords with more appropriate ones to improve your sales opportunities. As you edit and update your keywords, the auto-keyword tool “learns” from your edits, which will improve your future experience.

Drag order of keyword (1), move keyword to the top (2), or delete keyword (3)

To change the order: Place your cursor over the number to the left of the keyword. The number turns into a dot grid (1). Click and drag your keyword up or down. To move a keyword to the top, click the arrow to the right of the keyword (2). To remove a keyword, click the X to the right of the keyword (3).

Select multiple: If you are indexing similar assets on the Contributor portal you can select multiple images at once.

Metadata: If you add keywords to your files in Photoshop, Lightroom Classic CC, Lightroom CC, or Bridge they are preserved in the contributor portal, and no auto-keywords are added. However, keywords entered in Lightroom Classic CC are listed in alphabetical order. Make sure to reorder them on the Contributor portal according to their importance. 

Shows location of erase keywords and refresh link
Erase keywords and refresh auto-keywords options

Remove and replace: You can remove existing keywords and start over with auto-keywords. To remove and replace, select Erase all keywords and Refresh auto-keywords at the bottom of the keywords area (see above). 

Toggle the Paste Keywords switch on to paste multiple keywords into the box, toggle off to see keywords in single fields

Copy and Paste: If you use an external text file to create your keywords, the system can distribute them to different fields. You can also copy your keywords from image to image. Toggle the Paste Keyword switch on and paste your keywords, separated by commas, into the box. The keywords are automatically distributed into their own fields. Review the order and move the most important keywords into the first ten spots.

CSV files: Finally, consider using a CSV to track and upload your keywords. For more information on CSVs, see Organize with CSV files

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