Every channel, show, series, or film has its own visual styling and graphics. With the explosion of video, it has never mattered more that content has a consistent appearance.
Efficient graphics workflows can have a massive impact on post-production timescales. Broadcasters and large post-production facilities have established workflows to connect graphics and editorial teams. On the other end of the content creation spectrum, filmmakers may be responsible for both developing assets and incorporating them into the finished project.
Motion Graphics templates accelerate the graphics workflow from production in the art department through implementation in editorial, streamlining iteration and quality control.
Incidentally, the following three examples provide an interesting history of how digital production workflows have evolved.
Copy and paste are the most basic ways that digital workflows save time. For video, you can simply copy a design element on the Timeline, paste it into a new location and then modify the new instance. This is much faster than creating each graphic from scratch, but it is still manual work and doesn’t scale as efficiently as new techniques.
Dynamic Link is much more powerful, allowing you to place a “live” After Effects composition in the Premiere Pro Timeline. Editors use this both for animated graphics and visual effects shots. Dynamic Link allows you to finesse those shots in the context of your edit. You don’t have to bake anything. If performance suffers because you have numerous complex compositions, you can Render and Replace in Premiere Pro, which give you better editing performance while maintaining instant access to the original composition in After Effects.
Motion Graphics templates (.mogrts) allow you to extend this process exponentially. Think of mogrts as capsules containing both graphic design and animation, allowing editors to customize content within defined parameters. This enables fast editorial workflows while maintaining brand consistency. Whether you have expertise in After Effects, Motion Graphics templates allow you to “divide and conquer” so that in After Effects you can focus solely on design – and lock that down before moving the artwork on to editorial. In Premiere Pro, you can focus entirely on implementation.
Motion Graphics templates are saved in your Creative Cloud libraries, so they are easy to organize and access for different projects. Sharing CC Libraries extends all of these benefits for teams, ensuring efficiency and quality control for whole teams.
This Best Practice guide includes assets you can download, including Motion Graphics templates and the original After Effect project they were created from. The downloads include a PDF explaining how they were built. If you are interested, or experienced, in After Effects, the PDF helps you explore the design and authoring process.
A study commissioned by Adobe Stock showed that Motion Graphics templates speed up graphics workflows by 350% but the real savings can be greater, depending on how you use them.
We have created example projects for this Best Practices guide which you can download here.
There are four Motion Graphics templates (.mogrts) in the folder and one CSV file.
To install these MOGRTS, drag them from your downloads folder to the Essential Graphics Panel in Premiere Pro.
The Adobe After Effects project has the necessary comps and other assets to build the above MOGRTS.
The inclusion of the AE project was specifically to give designers examples of how to build MOGRTS. Feel free to disassemble and use (where applicable) the expressions in your own projects.
There is a PDF called MOGRT Documentation that goes in detail to how each were constructed.
For more detailed information, download Making Mogrts by Jarle Leirpoll.
To avoid human errors and maintain brand fidelity across a whole production, MOGRTs should be restricted, so one can’t possibly use the wrong fonts, colors or logos, and can’t place the graphic elements in the wrong position, mess up the animation, and so forth.
MOGRTs with too many sliders, checkboxes, and other options are slower to use and render more slowly. Consider splitting complex MOGRTs into multiple MOGRTs for ease of use and faster render times.
If you share a MOGRT with ten users by file sharing or email, you can’t know for certain that all of them install it correctly. When you send a new version because the old one had an error, you have no way to know if all ten editors update their MOGRTs. Some may continue using the old one.
When you use Libraries to spread the MOGRTs, you have full control over who gets access, and everyone always has the correct version of all the MOGRTs. You can easily invite new members and exclude freelancers that should no longer have access.
Stressed editors shouldn’t spend time looking for their MOGRTs. Make sure that hey have descriptive names and add keywords so they’re easily searchable in the Essential Graphics panel in Premiere Pro.
MOGRTs where the editor manually adds the data, like names, titles, numbers, are great when you don’t have the data. But if the data exists, maybe in a text editor or a spreadsheet, the editor shouldn’t have to copy/paste or type this. The person making the list could as easily do it in a spreadsheet and give the editor access to this file (.CSV or .TSV). This way, there’s no chance the editor pastes the wrong title for a certain name, or mess up the numbers for each entry. They drop in the spreadsheet file, drag a slider, and all the info magically updates in the timeline. The editor can still update and change the data. Using a CSV file does not limit the flexibility of the MOGRT.
Over time, the MOGRT creators will have many existing projects that are similar in functionality to the one they’re working on. It’s a large time-saver to steal designs from the older projects. You may only have to make minor changes to customize a design for the current project. This is always faster than starting from scratch.
MOGRTs are, in essence, After Effects compositions, and the more complex the comp is, the slower it renders. Keeping down the layer count and being restrictive with expressions help.
If you use lots of layers – especially vector-based layers, the MOGRT renders slowly. If the animation is not changeable in the MOGRT, you can pre-render the layers and replace them with the video clip. This improves performance in Premiere Pro.
If the MOGRTs cause dropped frames in Premiere Pro, use Render & Replace (use a format with alpha) as you edit, to increase playback performance, and speed up the final export. Render & Replace is better than just rendering the timeline. If you move the clips after rendering the timeline, you lose the render files. When you use Render & Replace, with alpha, you can freely move the clip around without losing renders. If you have to make changes, choose Restore Unrendered, make changes, and choose Render & Replace again.
Adobe helps you get to the finish line faster. See our Best Practice guides for video editing and production.