As a Marketing Cloud Administrator launch the Enterprise Dashboard https://adminconsole.adobe.com/enterprise/
Learn how to access DTM through Marketing Cloud
Environment
- Marketing Cloud - only access - DTM companies
- Try using incognito browsing mode or private browsing window
Steps
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Navigate to Products tab, and select Dynamic Tag Management product.
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To add a configuration, click the + icon on upper-right corner.
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Name the configuration (as per your requirement, for example, DTM Admins)
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Under Permissions, select "Admins" from drop-down and "Save" the configuration.
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Next, navigate to "Users" tab, and select the user (who needs access to DTM).
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Add the above created configuration to the user, and "Save".
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Once done, you can launch DTM from marketing.adobe.com via "Activation" (Try using Incognito mode).
Similarly, you can gain "Approvers", "Publishers" or "Approvers + Publishers" access in DTM by creating a configuration for each of them by following the steps 1 to 5 above (Choose the required configuration in place of DTM Admins as per the case).
Additional Information
This is for DTM accounts that were created after April 5, 2016:
https://marketing.adobe.com/resources/help/en_US/dtm/c_add_users.html
Here's a link to the documentation, similar to the steps above:
https://marketing.adobe.com/resources/help/en_US/mcloud/t_product-configurations.html
https://marketing.adobe.com/resources/help/en_US/dtm/manage-users-groups-for-dtm.html
https://marketing.adobe.com/resources/help/en_US/dtm/c_create-manage-groups-enterprise-dashboard.html
If the above steps do not work, try the following for legacy DTM accounts:
https://marketing.adobe.com/resources/help/en_US/dtm/c_manage-users-groups-legacy.html