Last updated on Mar 11, 2025

Learn how to schedule and publish content to social media directly from Adobe Express using Content Scheduler. 

Adobe Express deeplink
Adobe Express deeplink
Adobe Express deeplink

Try it in the app
Schedule and publish social media posts in a few simple steps.

Before you begin:

Connect your social media accounts to Content Scheduler before scheduling or publishing a post (Facebook, Instagram for business, LinkedIn, TikTok, Pinterest, and X).

  1. On the Adobe Express homepage, select Schedule.

  2. Select  NewNew post.

  3. In the Share to social media window, open the Select channels dropdown and check the box next to your desired social channel(s).

  4. Add a caption for the post.

  5. Select Schedule and enter a date and time in the future, or select Publish now to immediately publish your post.

  6. Drag and drop images and videos or select browse to add from your device.

    Tip:

    Add alt-text for images: After uploading an image, select the Add alt-text button to make the visuals in your design accessible to users across social platforms and improve discoverability through search.

    Add Instagram Reel cover: Before publishing your Instagram Reel, choose a cover photo by selecting a frame from your reel. On the Share to social media screen, select Edit reel cover, then,

    • Select a frame to pick a frame from the reel.
    • Add a custom cover to use an image you created in Adobe Express or upload one from your device.
  7. Once your post is ready, select Schedule or Publish now.