- About Adobe Connect Events
- Manage Adobe Connect Events
- Create and manage Adobe Connect Events
- Attend Adobe Connect Events
- Event analytics for webinars
- Simulated Live webinars
Learn how to create an Adobe Connect event and configure registration, permissions, emails, and tracking to manage engagement effectively.
An event in Adobe Connect is any scheduled virtual experience, such as a meeting, webinar, course, virtual classroom, or recorded session. Events offer powerful management tools to help you organize, promote, and track engagement. These include registration workflows, automated emails, reminders, and detailed reporting through surveys and analytics.
The following topics are covered in this article:
When should you create an event
Create an event when you want to:
- Require registration from participants, with optional pre-screening based on registration details.
- Customize and brand your event pages (registration, login, and landing) to reflect your organization’s identity.
- Capture participant data for deeper insights, especially useful when using quizzes, polls, or other engagement tools.
- Promote your event publicly, allowing external users to discover and register via directories or marketing campaigns.
- Automate communications, including invitations, confirmations, reminders, and thank-you messages.
- Track campaign performance using embedded links in emails, ads, or search campaigns.
Understanding the event lifecycle
Adobe Connect events follow a three-phase lifecycle:
- Pre-event: Set up the event by checking license availability, creating or linking content, defining permissions, and scheduling invitations and reminders.
- During the event: Facilitate the session, whether live or on-demand, with active participation from presenters and attendees.
- Post-event: Wrap up by redirecting participants to follow-up URLs, answering pending questions, and analyzing results via surveys and detailed event reports.
Prerequisites for creating an event
Before setting up an event in Adobe Connect, it's essential to prepare both the event plan and the content. This ensures a smooth setup process and an engaging experience for your participants.
Plan an event
Before creating your event in Adobe Connect, it's important to plan the following:
- Webinar topic and content
- Date and time
- Expected audience size
- Presenters and their roles
- Registration requirements
- Email communications plan
Prepare your content
Ensure all content for your event is ready and uploaded to the appropriate Adobe Connect library:
- For a live event: Create a meeting room in the Meetings library.
- For an on-demand event: Upload your content to the Content library. View the Content library for more information.
- For a training webinar: Prepare your course in the Training library.
Create an event
Once you've finalized your event details and uploaded the necessary content, you're ready to begin the setup process in Adobe Connect.
Start the event wizard
Use the Event wizard to create an event by naming it, adding a summary, and providing detailed information. Select an image, choose the content, decide on participants, and set phases for sending emails.
Events require existing content, such as a course, meeting, or virtual classroom. Ensure the content is in the library before creating the event. You cannot add content while creating the event. Use any file from your Content, Meetings, or Training.
Perform the following steps to start the event wizard:
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Select the Events tab on the Adobe Connect Central home page.
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Select New Event to start adding the event information.
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Enter the following information:
- Host Event URLs on: The various event pages are created using AEM. The AEM server used to host your pages depends on whether you are using hosted Adobe Connect or your own Adobe Connect server. From the drop down, select the destination of the Event pages. To host the Event Pages on your own AEM server, select External AEM Server. This option is available on accounts that are already linked with an External AEM server.
- Event Template: Select the Event template. An event template in Adobe Connect is a pre-configured layout used to standardize the appearance and structure of event pages, such as:
- Registration pages
- Confirmation pages
- Speaker bios
- Event information pages
These templates are managed by Event Administrators and cannot be edited by regular users. Selecting the right template helps maintain a consistent branding and experience across events hosted within your organization.
- Type the name, Custom URL, and event information in the fields.
- Register Without Password: To allow easy event registration, you can enable participants to log in using only their email address by selecting this option when creating an event. Registered users must still use their username and password.
Event information Event information - Register with Social Profiles: If permitted by Account Administrators, users can register for events using their Facebook or Google accounts. This option is available only on the hosted version of Adobe Connect, not the on-premise deployments.
- Presentation: Events can be categorized as Live or On-demand. Live events involve a presenter and are scheduled in advance, with participants joining at a set time. On-demand events feature pre-recorded content that users access at their convenience. For On-demand events, content can come from the Adobe Connect library or a training course. Live events can include an Adobe Connect meeting, seminar, or virtual classroom.
- Attendee Approval: Select this option if attendees need approval after registering.
Event information interface showing the options of Register with Social Profiles, Presentation and Attendee Approval Event information interface showing the options of Register with Social Profiles, Presentation and Attendee Approval - Visibility: Select Show in catalog if you want to make the event visible in the Event Catalog.
- Allow Direct Entry: Select Allow direct entry for attendees to let them join the event directly after registering without needing to check their email for the event link.
- Start and End times: Set when the event begins and ends.
- Time Zones: Select the relevant time zone for the event schedule.
- Registration Limit: Select this option to restrict the number of attendees to the event. Once selected, a field appears to specify the limit.
- Branding elements:
- Event Logo: Upload a logo for your event (recommended size: 200x120 pixels). Add alt text for accessibility.
- Small Banner Image: Upload a 560x230 pixel banner with alt text. Display it on event pages and emails. Customize its size, description, alignment, and title.
- Large Banner Image: Upload a 740x300 pixel banner. Add alt text. Display the event banner on event pages and emails. Customize its size, description, alignment, and title.
- Speaker information:
- Speaker Name: Type the speaker’s name, as mentioned in the event information in Adobe Connect Central, in your event templates.
- Speaker Overview: Type the overview, as mentioned in the event information in Adobe Connect Central, in your event templates.
- Speaker Detailed Overview: Type a detailed overview of the speaker, as mentioned in the event information in Adobe Connect Central, in your event templates.
- Speaker Image: Add the speaker’s image from your computer. The recommended size is 300 x 400 pixels. Also, add the alt text of the image to be used by screen readers.
Event information interface showing the options for speaker information Event information interface showing the options for speaker information - Language: Select the language for the event. Here, you select the language used by the presenter or the language used by most event attendees.
- Event User Policy: Select the required event user policy to add new users as guests or registered Adobe Connect users. Adobe Connect Administrators configure the appropriate Event User Policy for the system. Change the option to approve participants after they register for the event. (In general, it is best to have this option selected because it allows you to control who has access to the event.)
- Available Tags: Choose a tag to link with the Event. Tags help filter events on the event catalog or dashboard. Custom tags can be created by administrators to suit your organization’s requirements.
Event information interface showing the options for language, Event user policy and Available tags Event information interface showing the options for language, Event user policy and Available tags - Select Next.
Select the event content
After entering the event information, you can proceed to add the event content. Note that the content must exist before you create the event. Once you select a content type, you cannot change it; however, you can replace it with different content of the same type. For example, if you create an event based on a meeting, you can replace it with another meeting instead of the original one you used
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Select a meeting in the Select Content page.
Select Content page showing the list of meetings Select Content page showing the list of meetings -
Select Next.
Create event registration details
Determine the questions that participants must answer on the registration form. The information creates a guest profile for tracking the participant. Four mandatory questions are preselected on the Create Registration form. They include E‑mail address, Password, Retype password, and Name. You can also select other types of questions.
Select the required questions and then select Next.
Customize event registration questions
You can design an event registration page with custom multiple-choice, short-answer, and yes/no questions. You can also reorder or delete questions at any time.
Event Administrators can add a join button in the registration confirmation email, replacing the long personalized link with a simple Join button.
Change any registration question, except the required questions (first name, last name, email, and password), which the system uses to validate a user. Also, you can use Multiple Choice, Short Answer, Yes/No, Checkbox, or plain text questions for user registration.
Add a Multiple-Choice question
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Select New Multiple Choice.
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Add the question in the Question field.
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Select the Select to enable checkbox and add the answers as comma separated values.
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Select Response Is Required to make this question mandatory for participants.
New Question interface for Multiple Choice type of questions New Question interface for Multiple Choice type of questions -
Select Save. The question is now added to the list of questions for registration.
Add a Short Answer question
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Select New Short Answer.
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Add the question in the Question field.
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Select a validation type. The options are Text, Numbers, Email, Phone Number, and URL. The Validation Type for a response defines the expected format of the user's response. This ensures users provide responses that match the required data type.
Here are the available Validation Type options:
- Text – Accepts general free-form text.
(Example: "Software Engineer")
- Numbers – Accepts only numeric input.
(Example: "42")
- E-mail – Requires the input to follow a valid email format.
(Example: "user@example.com")
- Phone Number – Accepts input in a valid phone number format.
(Example: "+1-555-123-4567")
- URL – Accepts only properly formatted web addresses.
(Example: "https://www.example.com")
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Select Response Is Required to make this question mandatory for participants.
New Question interface for Fill in the Blank type of questions New Question interface for Fill in the Blank type of questions -
Select Save. The question is now added to the list of questions for registration.
Add a Yes/No question
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Select New Yes/No.
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Add the question in the Question field.
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Select Response Is Required to make this question mandatory for participants.
New Question interface for Yes/No type of questions New Question interface for Yes/No type of questions -
Select Save. The question is now added to the list of questions for registration.
Add a Checkbox question
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Select New Checkbox.
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Add the question in the Question field.
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Select Response Is Pre-checked. This means you must avoid using this option for consent-related questions, such as a participant agreeing to terms or subscribing to emails, to comply with privacy laws (like GDPR or CCPA).
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Select Response Is Required to make this question mandatory for participants.
New Question interface for Checkbox type of questions New Question interface for Checkbox type of questions -
Select Save. The question is now added to the list of questions for registration.
Add a text-based question
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Select New Text.
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Add the question in the Text field. The participant can use this as a free text field for entering event-based feedback.
New Question interface for text type of questions New Question interface for text type of questions -
Select Save. The question is now added to the list of questions for registration.
After adding all the questions, they are listed on the registration customization page.
Customize Registration page showing the added questions Customize Registration page showing the added questions
After adding the questions and possibly rearranging them, select Next.
Add participants to the event
You can add and delete users, groups, and guests from the mailing list. You can also invite unregistered guests, registered users, and groups, select registration groups, and/or import a CSV list of guests.
Each time you create an event, Adobe Connect creates a group named after the event and populates it with the invited users. This arrangement lets you easily invite the same people to a follow‑up event. To invite the same people, select the group from the previous event in the Users/Groups list.
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Add users or guests:
- Select Add Guest and type or paste in email addresses for all your invitees; use commas to separate the addresses.
- Select Add User/Group and then in the Available Users And Groups list, select each user and/or group that you want to invite.
- Select Registration Groups and then in the Registration Groups list, select each group you want to invite. (You must be an account administrator to select event registration groups).
- Select Import/Export List and then select a file to navigate to a comma-separated value (CSV) file. The CSV file must include the name (first name and last name) and the e-mail address (separated from the name by a comma) of each invitee. For example,
- First Name,Last Name,Email
- Michael,Betts,mbetts@mycompany.com
- Rachel,Blatt,rblatt@mycompany.com
- Rebecca,Bloom,rbloom@mycompany.com
- Charles,Bond,cbond@mycompany.com
- Paul,Davis,pdavis@mycompany.com
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After adding or importing users, select Next.
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Select the user or group whose permission you want to change.
Assign permission to the users Assign permission to the users -
Select Set User Role. From the pop‑up menu, select the new permission type to assign. The permission types are: Denied, Invited, Pending Approval, Participant, Presenter, and Host. (Presenter and Host are available only if the event is a meeting or seminar.) If you are the administrator, you can provide special access to specific users or groups to perform detailed event-related configuration tasks. These tasks include editing group membership, configuring event analytics, creating campaign IDs, and managing event tags and email aliases.
Set User role option Set User role option -
Select Next.
Set up emails for the event
Send email invitations to participants that include essential details such as the event's date, time, duration, and URL. You can enhance these invitations by using rich HTML formatting. Additionally, you can create various templates for different types of emails. For instance, an event invitation should clearly outline the date, time, duration, and URL. Invitations can be sent when the event is created or at a later date.
You can also establish triggers to send users different notifications, such as event reminders and registration approval messages. These notifications can be set for a specific date or configured to be sent on a relative date.
You are allowed to create up to four custom triggers. For each custom trigger, you can select a template and designate recipient groups or email aliases for users to send inquiries. You have the option to specify a specific date for the custom trigger or set it to a date relative to when the event is created.
To ensure that you configured email triggers correctly, send a test mail to your email ID before you publish the event.
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Select the checkbox near a trigger, for example, Remind participants closer to event.
Remind participants closer to event option Remind participants closer to event option -
Select the appropriate email template from the dropdown. An email template in this case refers to the predefined message format that Adobe Connect uses to send specific types of email notifications related to an event. Each row has a dropdown that lets you select an email template for that particular trigger or notification type.
Trigger/Notification
Selected Email Template
Send event invitations
Event Invitation
Approval is pending
Approval Pending Notification
Registration approved
Registration Approved
Registration denied
Registration Denied
Event updates
Event Update
Event reminder
Event Reminder
Absentee follow-up
Absentee Follow Up
Thank you after event
Thank You
Notify host of attendee
Attendee Notification
Custom Triggers (1–4)
Event Update (default, but can be customized)
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Select Customize to edit the default message, subject line, and content.
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Recipients: Displays the group who will receive the email (e.g., “All users who are invited to the event”)
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Select when to send the email in the Send E-mail by section. When Relative to the time of event is selected, dropdowns allow setting a time like 24 Hour(s) Before Event.
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Email configuration section:
Reply To: Enter the reply-to email address (your email address).
Subject: Customize the subject line using dynamic fields (e.g., {event-name} Reminder).
Email Template: Choose from predefined templates (e.g., Shared-Event Reminder). Only Event Admins can edit shared templates.
Edit Template link allows modification of the selected template.
Edit E-mail interface Edit E-mail interface -
After customizing the template, the resulting email template looks like.
Email template Email template -
After customizing the template, select Next.
Add event Campaign ID to track the Event
Use the campaign tracking option to monitor registered users based on their campaign sources. The event registration and attendance reports display campaign sources alongside usernames. Common campaigns include email promotions, search engine marketing, and banner advertisements.
By default, the Enable Campaign Tracking option is selected on the Campaign IDs page when creating an event. You can also select this tracking option after publishing the event and sending out invitations. However, please note that invitees who registered using the original registration URL from your initial email invitation will not be tracked.
Manage Campaign IDs
Event creators can add Campaign IDs to their events when creating or editing them. They can reuse existing Campaign IDs from a unique tab.
Event Administrators create Campaign IDs that can be used across all events. To create a Campaign ID, follow these steps:
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Select Create.
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Enter the Campaign ID and an alias. Optionally, add comments to describe the Campaign ID.
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Select Save.
Add campaign tracking to an existing event
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Select a campaign ID.
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Specify the Campaign ID in the Campaign Id for E-mails field.
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Select Save.
The Campaign ID automatically appears in the email templates that you use to send email notifications for the event.
Add a campaign ID to the event URLs
Once the campaign tracking is enabled, Adobe Connect tracks the origin of participants using the campaign ID. Adobe Connect adds the specified campaign ID to the automatically generated invitation email. If you share the event URL via other channels, generate and use the URL containing the Campaign IDs. Follow are the steps below to create a URL with the campaign ID.
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Select one or more campaign IDs and select Get URLs. Event Administrators create campaign IDs.
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Copy the Event Page URLs for offline usage.
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Select the event to display the Event Information page.
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Select E‑mail Options.
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Deselect the Send event invitations option.
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Select Publish.
At the bottom of the Event Information page, the status message reads, “This event has not been published and listed on your site. Emails have not been sent.”
Event status information Event status information -
Select Publish. A confirmation message appears.
Publish confirmation pop-up window Publish confirmation pop-up window -
Select Publish again. The Event page displays and the status message now reads, “This event has been published. E‑mail options are active.”
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To test your modified registration URL, register for the event. Open a new browser window.
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In the registration form, fill out the required fields
Registration form showing the required fields Registration form showing the required fields -
Select Submit.
Check your email program for an event confirmation message.
Now that you have registered for the event, you can see your name and the campaign tracking ID in the registration reports.
To download the report data:
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Select the event to display its Event Information page.
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Select Reports.
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Select Download Report Data in the User Information Report section.
In the downloaded CSV, check that the correct ID, which appears in the Campaign Tracking ID column next to your name.