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Event analytics for webinars

 

Learn about the event analytics dashboard for Adobe Connect webinars.

The event analytics dashboard helps marketers track webinar performance and target high-intent prospects to improve conversion rates. It offers detailed reports on participant interactions and session performance and provides insights on which content and layouts drove higher engagement, helping you improve future webinars.

The following topics are covered in this article:

Access events analytics dashboard

Use the following steps to view the event analytics dashboard.

  1. Login to Adobe Connect Central.

  2. Select the Events tab from the top menu bar.

  3. Select either Shared EventsUser Events, or My Events tab from the menu bar.

  4. From the Event list, select the event for which you want to view the dashboard.

    Note:

    The Event analytics dashboard is accessible 45 to 120 minutes after the scheduled event ends.

  5. Select the Reports tab from the menu bar.

  6. Select Go to dashboard.

    Event analytics dashboard
    Access event analytics dashboard

Components of an event analytics dashboard

Event summary

Note:

Event summary is only available for Interactive webinars.

The event summary report includes the overall performance of both live and on-demand events and the recording of the event. The summary outlines the number of registrations, attendees, duration of the event, number of views of the recording, and much more.

From the left panel, select Event summary to view live and on-demand event summary. Select Event summary (PDF) to download the summary. The overview is classified into different sections.

Event summary in Events engagement dashboard
Event summary in Events engagement dashboard

Engagement

Engagement provides an overview of the live webinar's performance. It includes key metrics, engagement over time, and participant interactions. This information helps organizers evaluate the event's success and identify areas for improvement. 

From the left panel, select Engagement to view the live session’s performance. Select Engagement summary (PDF) to download the summary of the live session.

download engagement summary
Download engagement summary

Interactions

This report displays how attendees interact and engage during a session. Hosts can also download interaction reports for these pods. Hosts can download interaction reports for these pods, providing a detailed analysis of participants' engagement with various pods used in the live webinar.

Additionally, you can download a summary (PDF or ZIP) of the interactions within the pods.

Select Interactions from the left side panel to access the Interactions report.

The Interactions section consists of the following tabs:

Polls

The polls tab displays questions in a poll pod along with the distribution of participant responses. The analysis for each poll question displays the following information:

  • Type of poll question
  • Multiple choice, multiple answer, or short answer type question
  • The poll question
  • Number of responses
  • Duration for which the poll was open and accepting responses
  • The distribution of responses across various options

Select Poll report (CSV) to download the poll responses.

Interactions in Events engagement dashboard
Poll distribution bar graph

Quiz

The quiz tab displays the analysis of quizzes conducted during the webinar. The analysis for every quiz displays the following information:

  • Number of participants who participated in the quiz.
  • A donut chart of the responses submitted in the quiz.
  • The number of questions in the quiz. Select View list to view the questions.
  • The average accuracy of responses received. Select View leaderboard to view the accuracy and results.
  • Average time taken to attempt the quiz

Select Quiz report (.ZIP) to download the quiz report that includes questions, leaderboard, and total time taken. Select View detailed report to view the same report without downloading.

View metrics of Quiz
View metrics of Quiz

Other interactions

The tab allows you to view metrics of Q&A, file downloads, and reactions during a live session. The tab contains the following sections:

Download interaction reports
Download interaction reports

Select Download interaction reports from the top-right dropdown to download the following interaction reports: of different pods:

  • QnA report (PDF)
  • QnA report (CSV)
  • Links & files report (CSV)
  •  Reactions report (CSV)

Participant activity

This report lets you view consolidated information about each participant's engagement. 

The report consists of the following:

  • Each participant's engagement level. You can sort the list by engagement level. Learn about engagement level classification from Participant engagement level
  • Duration of the session attended by the participant. 
  • Number of polls answered in the Polls pod. 
  • Number of links clicked in the Web Links pod. 
  • Number of questions asked in Q&A pod.

Select Attendee activity report (CSV) to download the participant activity report.

Participant activity
Download user activity report

Download reports

From Download reports, you can download all the reports available in the dashboard. You can download reports for engagement summary, participant activity, poll responses, Q&A, web links, files, participant reactions, and even a chat log.

  1. From the left panel, select Download reports.

  2. Select Download all (.zip) to download all the available reports.
    All reports will be downloaded as a ZIP file.

    Download reports
    Download reports for different activities

    Select   icon next to each report to download them individually.

Participant engagement level classification

The Event Analytics dashboard classifies participant engagement in Adobe Connect as high, medium, or low. This provides users with a unified metric for scoring leads and identifying top prospects.

The table lists the classification threshold for each engagement level:

Engagement level

Classification criterion

High

Participants who meet all the below criteria:

  • The attendance duration is at least 80% of the total event time.
  • All multiple-choice questions (MCQs) and multiple-answer (MA) polls are answered, at least one file is downloaded, or the number of chats posted is five or more.
  • The attendee has asked at least one question in the Q&A pod.

Medium

Participants who meet all the below criteria:

  • The attendee's engagement level isn't determined to be high.
  • The attendance duration is at least 60% of the total event time.
  • At least one of the following actions has been performed by the attendee:
    • Answered at least one poll.
    • Asked at least one question in the Q&A pod.
    • Downloaded at least one file.
    • Clicked (but not launched) at least one web link.
    • Posted three or more chats.

Low

All participants who are not classified as either high or medium.

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