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Learn how to set up and track marketing campaigns for Adobe Connect events to measure registration and engagement performance.
Adobe Connect events includes campaign tracking features that help measure the effectiveness of promotional efforts. Campaigns refer to specific marketing initiatives aimed at driving event registration and attendance.
Key benefits
- Campaign tracking: Assign unique identifiers to monitor the impact of promotions on registrations and attendance.
- Integration with events: Campaign tracking integrates features like registration, reminders, and surveys.
- Reporting and analytics: Adobe Connect offers detailed reports to evaluate campaign success and event performance.
The following topics are covered in this article:
How to setup and track campaigns for Adobe Connect events
Adobe Connect allows you to set up unique campaign tracking IDs to make the most of your event promotions. These IDs help you monitor which marketing channels, such as email, social media, or paid advertisements, drive the most traffic, registrations, and engagement for your event. Setting up campaign tracking ensures you gain data-driven insights into promotional effectiveness and can refine your strategy for future events.
Follow these steps to implement campaign tracking for your Adobe Connect Events:
Setup campaign tracking
To measure the effectiveness of your promotional efforts, start by enabling campaign tracking for your event. This setup allows Adobe Connect to capture data linked to specific campaign sources such as email invitations, registration pages, and digital ads.
Follow the steps to setup campaign tracking:
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Select Events on Adobe Connect Central home.
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Select the event for which you want to set up campaign tracking.
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In the event settings, select Campaign IDs.
Event settings interface showing Campaign IDs Event settings interface showing Campaign IDs -
Select Enable Campaign Tracking if not already selected. By default, the Enable Campaign Tracking option is selected on the Campaign IDs page when creating an event. You can also select this tracking option after publishing the event and sending out invitations.
View the Add Event Campaign ID to track the Event for more information.
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Select Save.
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Select Events and then select Event Administration.
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Select Create in the Campaign IDs section.
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Enter the following details:
- Campaign ID: A unique identifier for your campaign (for example, spring2025launch, emailpromo1, or linkedin_promo01). This ID is appended to event URLs to track the source of traffic or registrants, for example, https://yourevent.adobeconnect.com/register?campaign=EMAIL_PROMO_1
- Alias: A human-readable name or label for internal reference (for example, Spring Campaign Email Blast, LinkedIn Ad, etc.).
- Comments: Optional notes for context.
Create a Campaign ID interface Create a Campaign ID interface -
Select Save. The campaign is added to the list of campaigns.
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Select the event for which you want to add the Campaign ID.
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Select the Campaign IDs tab.
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Add the Campaign ID in the Campaign Id for E-mails field.
Campaign ID interface showing the option of Campaign ID for E-mails Campaign ID interface showing the option of Campaign ID for E-mails -
Select Save. The Campaign ID automatically appears in the email templates that you use to send email notifications for the event.
Add a campaign ID to the event URLs
Once the campaign tracking is enabled, Adobe Connect tracks the origin of participants using the campaign ID. Adobe Connect adds the specified campaign ID to the automatically generated invitation email. If you share the event URL via other channels, generate and use the URL containing the Campaign IDs.
Follow are the steps below to create a URL with the campaign ID:
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Select one or more campaign IDs and select Get URLs.
Get URLs option for the campaign ID Get URLs option for the campaign ID -
Copy the Event Page URLs for offline usage.
Campaign ID URLs for Active IDs Campaign ID URLs for Active IDs
How to access the report
Adobe Connect allows you to easily access detailed campaign performance metrics once your event concludes. The Campaign Report provides a comprehensive view of how each promotional effort contributed to registration and attendance. From identifying top-performing channels to analyzing qualified leads, this report helps you evaluate the success of your marketing strategy.
To access the report:
- Go to the Reports section of your event.
- Look for the Campaign Report tab.
Select Enable Campaign Tracking while creating or editing an event to enable the Campaign report.
What the Campaign report shows
The Campaign Report provides a summary of how each campaign performed, including:
- Traffic data: Number of visitors to your event’s information and registration pages.
- Engagement metrics: Number of participants who registered and logged in.
- Lead quality: Number of qualified leads generated per campaign ID.
This report helps you compare the effectiveness of different promotional channels, such as email, social media, or paid ads, and refine your strategy for future events.
