Adobe Advertising Cloud Creative | Product Description

Effective as of: 16 July 2018

What is Adobe Advertising Cloud Creative?

Adobe Advertising Cloud Creative allows customers to leverage dynamic ad templates and to deliver relevant ad content to users.

Products and Services

License Metric

Type of Service

Adobe Advertising Cloud Creative: OD Tech Fee

Cost Per Thousand (CPM) Impressions

On-demand

Adobe Advertising Cloud Creative: OD Feed/Template Project

Flat Fee

On-demand

Definitions

  • “Campaign” means the combination of one or more Templates with one or more collections of Advertising Materials linked together by a common idea, theme, or goal, as indicated by a number or name assigned by Adobe or Customer.
  • “Gross Media Cost” means the Net Media Cost plus the Tech/Service Fee.
  • “Impression” means a single ad call to the On-demand Service’s server.
  • “Feed/Template Project” means one of the following projects performed by Adobe:

(A)  The (1) creation of one new Template, and (2) performance of all services required to create one new Campaign that utilizes such new Template;

(B) The (1) creation of one new Template for use with an existing Campaign, and (2) performance of all services required to insert such new Template into the existing Campaign;

(C) The performance of all services required to create one new Campaign that uses (1) one existing Template, and (2) a new collection(s) of Advertising Materials; or

(D)  The performance of all services required to bring a new collection(s) of Advertising Materials into an existing Campaign that utilizes an existing Template(s).

 Adobe

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