Adobe Primetime Ad Decisioning | Product description

Last updated: August 12, 2015

What is Primetime Ad Decisioning?

Adobe Primetime Ad Decisioning is a platform that helps video publishers manage their ad inventory on IP-enabled platforms, with tools for forecasting impressions, managing campaigns, allocating sales rights, and dynamically selecting ads.

Products or Service

License Metric


Primetime Ad Decisioning

Display Impression or

Video Impression

On-demand Service


Display Impression is any graphical format advertisement including companion banners or static images displayed in or adjacent to Customer Content or an Ad Player.

Video Impression is a single instance of a pre-roll, mid-roll, post-roll, overlay or other linear advertisement displayed in or adjacent to Customer Content or a Customer Player.


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