Adobe Experience Platform | Product description

Effective as of 1 March 2021

Adobe Experience Platform is an open and extensible platform that helps customers to stitch data across the enterprise – powering real-time customer profiles that can be enhanced through data science and managed through data governance to drive personalized experiences.

Adobe Experience Platform: Product Limitations

Entitlements.  The following Entitlements are based on Customer’s Platform Configuration, without Add-ons:

• Active Profiles.  Customer may only store up to the number of Active Profiles authorized in the Sales Order.
• Storage.  Customer may only store data up to lesser of the amount of Storage authorized in the Sales Order plus 5 terabytes or the amount of Storage calculated by multiplying the number of Active Profiles authorized in the Sales Order by the applicable Average Profile Richness.
• Profile Activation API.  Customer may only process up to 1 Profile Activation API Call per Active Profile per month.
• Data Activation API.  Customer may only export, to any non-Adobe solution (directly or indirectly) in batch format, up to the quantity of kilobytes per Active Profile per month via the Data Activation API (or any other means within Adobe Experience Platform) as detailed in the Platform Configuration table below.
• Real-time Activation API.  Customer may only export, to any non-Adobe solution (directly or indirectly) in streaming format, up to the quantity of kilobytes per Active Profile per month via the Real-time Activation API (or any other means within Adobe Experience Platform) as detailed in the Platform Configuration table below.

Scoping Parameters.  The following Scoping Parameters are based on Customer’s Platform Configuration, without Add-ons:

• Average Profile Richness.  The average amount of data per Active Profile may not exceed the quantity of kilobytes as detailed in the Platform Configuration table below.
• Monthly Data Scanned or Written.  Customer may only Scan/Write up to the quantity of kilobytes of data per Active Profile per month as detailed in the Platform Configuration table below.
• Data Scientists.  Adobe Experience Platform has been scoped to support approximately 5 Data Scientists with typical usage.  If more than 5 Data Scientists access Adobe Experience Platform for data science activities (or the workload from fewer users exceeds the workload of 5 typical users) Customer may experience performance degradation.
• Data Analysts.  Adobe Experience Platform has been scoped to support approximately 5 Data Analysts with typical usage.  If more than 5 Data Analysts access Adobe Experience Platform for data analysis activities (or the workload from fewer users exceeds the workload of 5 typical users) Customer may experience performance degradation.

Performance Guardrails.  The following Performance Guardrails are based on Customer’s Platform Configuration, without Add-ons:

• Notebooks.  Adobe Experience Platform has been scoped to provide users accessing a Notebook with up to 1 GPU of cumulative capacity across all Notebooks and up to 16 cores and 56 gigabytes of RAM per Notebook.
• Concurrent Notebooks.  Adobe Experience Platform has been scoped to support up to 9 concurrent Notebooks.
• Spark Notebooks and Recipes.  Adobe Experience Platform has been scoped to provide Customer with up to 8 cores and 56 gigabytes of RAM to support all operations involving Spark notebooks and recipes.
• Non-Spark Jobs.  Adobe Experience Platform has been scoped to provide Customer with up to 1 GPU to support operations involving non-Spark jobs (e.g., Python, R, Tensor Flow) and up to 16 cores and 64 gigabytes of RAM for each non-Spark job.
• Concurrent Non-Spark Jobs.  Adobe Experience Platform has been scoped to support up to 3 concurrent non-Spark jobs.
• Concurrent Interactive Queries.  Adobe Experience Platform has been scoped to support up to 5 concurrent Interactive Queries across all users.
• Sandboxes. Adobe Experience Platform provides Customer with up to 5 Sandboxes.

Static Limits.  The following Static Limits are based on Customer’s Platform Configuration, without Add-ons:

• Batch Segmentation Jobs per Day.  Customer may only process 1 Batch Segmentation Job per day.
• Data Scanned per Segmentation Job.  The amount of data scanned to complete any single segmentation job may not exceed 5% of the total authorized Storage.
• Profile Snapshots/Exports.  Customer may only complete a snapshot of the data included in the Profile Service and export the snapshot or full amount of data included Profile Service (via any means provided) once per week.
• Segmentation Completion Time.  Segmentation jobs may take up to 7 hours to complete.
• Preview/Estimate.  Adobe Experience Platform has been scoped to support up to 5 concurrent users of the preview/estimate functionality of the Segmentation Service.  Preview/estimate requests may take up to 30 seconds to complete.  If more than 5 preview/estimate users are working concurrently, Customer may experience performance degradation.
• Interactive Queries.  Interactive Queries may take up to 10 minutes to complete.
• Scheduled Queries.  Scheduled Queries are retained for up to 30 days.
• Data Ingested per Year.  The total quantity of data ingested into Adobe Experience Platform per year may not exceed the authorized Average Profile Richness.
• First Generation Data Egressed.  The total quantity of First Generation Data egressed, to any non-Adobe solution (directly or indirectly) in batch format, per year may not exceed the total amount of authorized Storage.
  

Definitions

Active Profiles means Directly Identifiable Profiles and Active Pseudonymous Profiles stored within the Profile Service.

Active Pseudonymous Profiles means Pseudonymous Profiles that have experienced some form of user-generated activity (e.g., visits, time series data additions, attribute updates, etc.) within a 120-day time period.  If Customer has multiple Identity Graphs that identify differing numbers of Pseudonymous Profiles, the median number of Pseudonymous Profiles will be counted against Customer’s Active Profile Entitlement.

Average Profile Richness means the sum of all data stored within Adobe Experience Platform (including but not limited to the Data Lake, Profile Service, Identity Service) at any point in time and any data that Customer streams through (rather than ultimately storing within) Adobe Experience Platform in the past 12-months, divided by the number of Active Profiles.

Average Non-Production Profile Richness means the sum of all data stored within Non-production Sandboxes at any point in time, divided by the number of authorized Non-production Profiles.

Batch Segmentation Job means a call to execute the evaluation of all defined segments, which may be initiated via Adobe Experience Platform APIs, the Adobe Experience Platform UI or any integrated Adobe solution.

Data Analyst means any user whose primary role is related to data analysis or data exploration.

Data Science Upgrade Pack means an add-on to Customer’s Platform Configuration that enables Adobe Experience Platform to support a total of (including entitlements under the base Platform Configuration):

• up to 2 GPUs of cumulative capacity across all Notebooks and up to 32 cores and 115 GB of RAM per Notebook;
• up to 22 concurrent Notebook;
• up to 80 cores and 560 gigabytes of RAM to support all operations involving Spark notebooks and recipes;
• up to 2 GPUs to support operations involving non-Spark jobs (e.g., Python, R, Tensor Flow) and up to 32 cores and 128 gigabytes of RAM for each non-Spark job; and
• up to 7 concurrent non-spark jobs.

A Data Science Upgrade Pack may only be licensed for every 10 licensed Data Scientists (e.g., Customer may license 1 Data Science Upgrade Pack when it has licensed 10 Data Scientists; 2 Data Science Upgrade Packs when it has licensed 20 Data Scientists, etc.).
Data Scientist means any user whose primary role is related to the authoring of data science models and recipes.

Directly Identifiable Information means information that can be used to directly identify an individual person, including Stable Identifiers.

Directly Identifiable Profile means a merged Profile that includes Directly Identifiable Information.

Entitlements means usage limits that are strictly monitored and enforced by Adobe.  Should Customer exceed an Entitlement, Customer may be obligated to pay overusage fees or license additional capacity.

First Generation Data means raw data (i.e., data that has not been enriched with insights, correlations, etc. via Adobe Experience Platform) directly ingested into Adobe Experience Platform from Adobe Experience Cloud solutions.

Identity Graph means observed relationships between 1 or more identities, which are determined to refer to the same individual.
Intelligence Pack: 5 Data Analysts means an add-on to Customer’s Platform Configuration that enables Adobe Experience Platform to support:

• up to 5 additional concurrent Interactive Queries; and
• approximately 5 additional Data Analysts.  If more Data Analysts access Adobe Experience Platform for data analysis activities than are entitled under the terms of the Agreement (or the workload from fewer users exceeds the workload than that entitled number of Data Analysts) Customer may experience performance degradation.

Intelligence Pack: 5 Data Scientists means an add-on to Customer’s Platform Configuration that enables Adobe Experience Platform to support:

• up to 9 additional concurrent Notebook users;
• up to 8 additional cores and 56 additional gigabytes of RAM to support all operations involving Spark notebooks and recipes;
• up to 3 additional concurrent non-Spark jobs; and
• approximately 5 additional Data Scientists.  If more Data Scientists access Adobe Experience Platform for data science activities than are entitled under the terms of the Agreement (or the workload from fewer users exceeds the workload than that entitled number of Data Scientists) Customer may experience performance degradation.

Interactive Query means an ad-hoc query.

Non-production Profiles means Profiles that can only be deployed in Non-production Sandboxes for development and testing purposes. 

Non-production Sandbox means a Sandbox that can be used exclusively for development and testing with Non-production Profiles.  Non-production Sandboxes support a volume of Non-production Profiles up to 10% of Customer’s licensed Profile commitment (measured cumulatively across all of Customer’s authorized Non-production Sandboxes).  Customer is entitled to up to: (i) an Average Non-production Profile Richness of 75 kilobytes per authorized Non-production Profile (measured cumulatively across all of Customer’s authorized Non-production Sandboxes); (ii) 1 Batch Segmentation Job per day per Non-production Sandbox; and (iii) an average of 120 Profile API calls/Profile/year (measured cumulatively across all of Customer’s authorized Non-production Sandboxes), for use in conjunction with its Non-production Sandboxes (measured cumulatively across all of Customer’s authorized Non-production Sandboxes).

Notebook means a Jupyter notebook or a notebook offering similar functionality.

Platform Configuration means Adobe Experience Platform Base: Lite, Standard or Heavy (as detailed on the Sales Order) and the following entitlements applicable to the respective Platform Configuration:

Performance Guardrail means usage limits that relate to the scoping of Customer’s proposed use cases.  Should Customer exceed a Performance Guardrail, Customer may experience performance degradation; Adobe will not be responsible for such performance degradation.  Customers who consistently exceed a Performance Guardrail may elect to license additional capacity (by increasing the Scoping Parameters) to avoid performance degradation.

Profile means a record of information representing an end-user, prospect, lead, enterprise, household, neighborhood, etc.  (including Directly Identifiable Profiles and Pseudonymous Profiles) as represented in the Profile Service.

Pseudonymous Profile means a merged Profile that includes no Directly Identifiable Information.

Profile Activation API Call means a call made from any non-Adobe solution (directly or indirectly) to an Adobe Experience Platform REST-based API that returns or activates a single Active Profile.

Sandbox means a logical separation within Customer’s instance of Adobe Experience Platform isolating data and operations.  Sandboxes can either be used for production purposes or Non-production Sandboxes. Sandboxes used for production purposes share the authorized entitlements of the base Adobe Experience Platform production system. Non-production Sandboxes share the authorized entitlements specified with non-production use cases.

Scan/Write means to import data into, scan data, or write data to any other part of the Adobe Experience Platform in conjunction with the use of Query Service or Data Science Workspace (directly or indirectly).

Scheduled Query means a pre-scripted query intended to run on a fixed or repeating basis.

Scoping Parameters means usage limits that relate to the scoping of Customer’s proposed use case.  Should Customer exceed a Scoping Parameter, Adobe will work with Customer to remedy the issue leading to overusage.  Should Customer persistently exceed a Scoping Parameter, Customer may be required to license additional capacity.

Stable Identifier means any identifier other than a cookie ID or device ID.

Static Limit means a usage limit that relates to the technical boundaries of Adobe Experience Platform.  Customer may not modify Static Limits.

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