Adobe Advertising Cloud Creative | Product Description

Effective as of: 16 July 2018

Adobe Advertising Cloud Creative allows customers to leverage dynamic ad templates and to deliver relevant ad content to users.

Definitions

• “Campaign” means the combination of one or more Templates with one or more collections of Advertising Materials linked together by a common idea, theme, or goal, as indicated by a number or name assigned by Adobe or Customer.
• “Gross Media Cost” means the Net Media Cost plus the Tech/Service Fee.
• “Impression” means a single ad call to the On-demand Service’s server.
• “Feed/Template Project” means one of the following projects performed by Adobe:

(A)  The (1) creation of one new Template, and (2) performance of all services required to create one new Campaign that utilizes such new Template;

(B) The (1) creation of one new Template for use with an existing Campaign, and (2) performance of all services required to insert such new Template into the existing Campaign;

(C) The performance of all services required to create one new Campaign that uses (1) one existing Template, and (2) a new collection(s) of Advertising Materials; or

(D)  The performance of all services required to bring a new collection(s) of Advertising Materials into an existing Campaign that utilizes an existing Template(s).