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Last Updated: 2 August 2017

 

What are Adobe Media Optimizer Search and Adobe Media Optimizer DSP? 

Adobe Media Optimizer Search and Adobe Media Optimizer DSP are a cross-channel platform which offers customers the ability to plan, buy, manage, and optimize search, display, social, video and programmatic TV advertising campaigns.

Products and Services   License Metric Type of Service
Adobe Media Optimizer DSP:  OD Omni-channel Gross Media Cost per year On-demand
Adobe Media Optimizer DSP:  OD Video   Gross Media Cost per year On-demand
Adobe Media Optimizer DSP: OD Social   Gross Media Cost per year On-demand
Adobe Media Optimizer DSP:  OD Display   Gross Media Cost per year On-demand
Adobe Media Optimizer DSP:  OD On Demand   Gross Media Cost per year On-demand
Adobe Media Optimizer DSP:  OD Private Inventory Smart Ad Serving   Gross Media Cost per year On-demand
Adobe Media Optimizer DSP:  OD Programmatic TV   Gross Media Cost per year On-demand
Adobe Media Optimizer DSP:  Media Management   Gross Media Cost per year Professional Services related solely to the On-demand Services  
Adobe Media Optimizer DSP:  Simple Ad Serving Self – Video Cost Per Thousand (CPM) Impressions On-demand
Adobe Media Optimizer DSP:  Simple Ad Serving Full – Video Cost Per Thousand (CPM) Impressions On-demand
Adobe Media Optimizer DSP:  Simple Ad Serving Self – Display Cost Per Thousand (CPM) Impressions On-demand
Adobe Media Optimizer DSP:  Simple Ad Serving Full – Display Cost Per Thousand (CPM) Impressions On-demand
Adobe Media Optimizer DSP:  Creative Services – Static/Overlay Flat Fee Professional Services
Adobe Media Optimizer DSP:  Creative Services – Interactive Flat Fee Professional Services
Adobe Media Optimizer DSP:  Creative Services – Video Editing Flat Fee Professional Services
Adobe Media Optimizer DSP:  Creative Services – Additional Revisions Flat Fee Professional Services
Adobe Media Optimizer DSP:  OD Proof of Concept Gross Media Cost per stated term On-demand
Adobe Media Optimizer DSP:  OD Display Proof of Concept Gross Media Cost per stated term On-demand
Adobe Media Optimizer DSP:  OD Social Proof of Concept Gross Media Cost per stated term On-demand
Adobe Media Optimizer DSP:  OD Single Media Campaign Gross Media Cost per stated term of Media Campaign On-demand
Adobe Media Optimizer DSP:  OD Single PTV Campaign Gross Media Cost per stated term of PTV Campaign On-demand
Adobe Media Optimizer Search:  OD Gross Media Cost per year On-demand
Adobe Media Optimizer Search:  Media Management Gross Media Cost per year Professional Services related solely to the On-demand Services
Adobe Media Optimizer Search:  OD Proof of Concept One Time purchase of 90 day POC On-demand

DEFINITIONS

“Impression” means a single server call to the On-demand Service’s server.

“Gross Media Cost” means the Net Media Cost plus the Tech/Service Fee. 

“Net Media Cost” means:

(A)   the actual amount of media spend in Accounts owned by Customer where Customer is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies; or

(B)    the costs associated with media buys purchased for Customer via Accounts owned by Adobe where Adobe is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies. 

“Tech/Service Fee” means percentage of the gross cost of media purchased by Customer.  For example, if Customer purchases gross media of $10,000 and the Unit Price is 30%, then the Gross Media Cost is $10,000, the Tech/Service Fee is $3,000, and the Net Media Cost is $7,000.    

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