Last Updated: 2 August 2017
What are Adobe Media Optimizer Search and Adobe Media Optimizer DSP?
Adobe Media Optimizer Search and Adobe Media Optimizer DSP are a cross-channel platform which offers customers the ability to plan, buy, manage, and optimize search, display, social, video and programmatic TV advertising campaigns.
| Products and Services | License Metric | Type of Service |
|---|---|---|
| Adobe Media Optimizer DSP: OD Omni-channel | Gross Media Cost per year | On-demand |
| Adobe Media Optimizer DSP: OD Video | Gross Media Cost per year | On-demand |
| Adobe Media Optimizer DSP: OD Social | Gross Media Cost per year | On-demand |
| Adobe Media Optimizer DSP: OD Display | Gross Media Cost per year | On-demand |
| Adobe Media Optimizer DSP: OD On Demand | Gross Media Cost per year | On-demand |
| Adobe Media Optimizer DSP: OD Private Inventory Smart Ad Serving | Gross Media Cost per year | On-demand |
| Adobe Media Optimizer DSP: OD Programmatic TV | Gross Media Cost per year | On-demand |
| Adobe Media Optimizer DSP: Media Management | Gross Media Cost per year | Professional Services related solely to the On-demand Services |
| Adobe Media Optimizer DSP: Simple Ad Serving Self – Video | Cost Per Thousand (CPM) Impressions | On-demand |
| Adobe Media Optimizer DSP: Simple Ad Serving Full – Video | Cost Per Thousand (CPM) Impressions | On-demand |
| Adobe Media Optimizer DSP: Simple Ad Serving Self – Display | Cost Per Thousand (CPM) Impressions | On-demand |
| Adobe Media Optimizer DSP: Simple Ad Serving Full – Display | Cost Per Thousand (CPM) Impressions | On-demand |
| Adobe Media Optimizer DSP: Creative Services – Static/Overlay | Flat Fee | Professional Services |
| Adobe Media Optimizer DSP: Creative Services – Interactive | Flat Fee | Professional Services |
| Adobe Media Optimizer DSP: Creative Services – Video Editing | Flat Fee | Professional Services |
| Adobe Media Optimizer DSP: Creative Services – Additional Revisions | Flat Fee | Professional Services |
| Adobe Media Optimizer DSP: OD Proof of Concept | Gross Media Cost per stated term | On-demand |
| Adobe Media Optimizer DSP: OD Display Proof of Concept | Gross Media Cost per stated term | On-demand |
| Adobe Media Optimizer DSP: OD Social Proof of Concept | Gross Media Cost per stated term | On-demand |
| Adobe Media Optimizer DSP: OD Single Media Campaign | Gross Media Cost per stated term of Media Campaign | On-demand |
| Adobe Media Optimizer DSP: OD Single PTV Campaign | Gross Media Cost per stated term of PTV Campaign | On-demand |
| Adobe Media Optimizer Search: OD | Gross Media Cost per year | On-demand |
| Adobe Media Optimizer Search: Media Management | Gross Media Cost per year | Professional Services related solely to the On-demand Services |
| Adobe Media Optimizer Search: OD Proof of Concept | One Time purchase of 90 day POC | On-demand |
DEFINITIONS
“Impression” means a single server call to the On-demand Service’s server.
“Gross Media Cost” means the Net Media Cost plus the Tech/Service Fee.
“Net Media Cost” means:
(A) the actual amount of media spend in Accounts owned by Customer where Customer is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies; or
(B) the costs associated with media buys purchased for Customer via Accounts owned by Adobe where Adobe is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies.
“Tech/Service Fee” means percentage of the gross cost of media purchased by Customer. For example, if Customer purchases gross media of $10,000 and the Unit Price is 30%, then the Gross Media Cost is $10,000, the Tech/Service Fee is $3,000, and the Net Media Cost is $7,000.