Adobe Primetime Cloud DRM | Product description

Last updated: August 12, 2015

What is Primetime Cloud DRM?

Adobe Primetime Cloud DRM is an UltraViolet approved content protection platform for premium video. Adobe Primetime Cloud DRM can protect content and enable flexible business models such as anonymous, subscription, rental, and download-to-own content for desktop (Windows, Mac), iOS, Android, Roku, Xbox and embedded device platforms. The On-demand Service will issue Content Licenses from an Adobe hosted License Server, for Protected Content created using the On-premise Software.

Product or Service

License Metric


Primetime Cloud DRM


Account, Stream, or Active Device


Packagers and Key generation: On-premise

License Server: On-demand  


Account means a billing account for Customer’s multi-channel and on-demand video delivery service.

Active Device means a device that is counted the first time a unique user starts to view Customer Content via a Customer Player on a device.

Stream means:

(A) each time a Content User initiates playback to view Ads or Customer Content via a Video Player; or

(B) each viewing interval of up to 30 minutes that has elapsed since a new Stream has been counted for the same piece of Customer Content or Ad.  For example, if a Consumer watches a feed for 85 minutes, the Content User has watched 3 Streams.


Get help faster and easier

New user?