Motion Graphics templates requirements

Find out what Motion Graphics templates are all about, who can submit them, and the technical requirements and steps for doing so. 

Motion Graphics templates (MoGRT files) provide high-quality, ready-made content that helps novice creators make their projects shine and helps seasoned creatives save time, find inspiration, and discover new workflows. Templates showcase best practices, so users can explore options and build on their skills. 

Want to contribute MoGRT files to Adobe Stock? Review our full guidelines and then send us your reel at motion@adobe.com for consideration. Please don’t send any MoGRT files for testing before your reel or portfolio has been reviewed.

If you’d like to see examples of how to correctly set up your files, check out some free Motion Graphics templates. And for more inspiration, take a look at paid Motion Graphics templates. 

What types of MoGRT files can you submit?

  • Titles: Full frame animations and sequences, text overlays, and callouts with intro and outro animations

  • Transitions: Scene transitions with options to change animation direction, or multiple animation styles

  • Backgrounds and video overlays: animations to layer above and below video

  • Infographics: Animations that show data, like circle charts, bar charts, location, and more 

  • Social media: Animations for use on social channels, such as video end cards

  • Lower Thirds: Left-, center-, and right-justified animations with one or more text inputs

Follow these technical guidelines and best practices:

Basics

Templates must be built in Adobe After Effects version 16 or later and should follow these specs:

  • Duration: 8-60 seconds 

  • Maximum file size: 300MB

  • Third-party plug-ins: Not allowed

Composition settings

Dimensions: 1920x1080 pixels

Transitions duration: For this category of templates, the comp length may be one second long.

Frame rate: Between 23.976/24 and 59.94/60

Title safety: The default design of your motion graphic must fall within title safety.

Fonts

Motion Graphics templates need to use fonts from Adobe Fonts. The Adobe Fonts service allows customers to access libraries and sync fonts to their desktops. The integration of Adobe Fonts in Adobe Creative Cloud apps eliminates the need to search for, download, and install additional files, while also guaranteeing that customers get high-quality, properly licensed fonts.  

Expressions/scripts

Expressions need to be universalized with MatchNames. Use Expression Universalizer 3.0 to enable expressions to cross languages and prevent errors.

The After Effects 16 expression engine was updated October 2018 to use modern JavaScript syntax. Use the built-in Update Legacy Expressions script to check and fix your syntax — and ensure that your template will be usable in future versions of Adobe Premiere Pro. Learn more

To run the script, choose: File > Scripts > Update Legacy Expressions.jsx as seen below:

Assets within templates

As a reminder, per your Adobe Stock templates Contributor Agreement, you represent and warrant that you own or have sufficient rights to all IP in the content included within your template file, including all copyrights, trademarks, rights of privacy, rights of publicity, and moral rights. In other words, you can only use elements if they’re self-created. 

Here are the key dos and don’ts:

Do: Wholly own all rights to the assets within your templates, including any necessary licenses and releases. 

DoUse Media Replacement to enable customers to swap in their own images and videos. 

Don’t: Use assets that don’t belong to you, such as photos your spouse took or free images you found in online search results. 

Don’t: Use any stock content in your templates. (You’re allowed to use stock images in your thumbnail images and preview videos.)

Don’t: Use Creative Commons Zero (CC0) or public domain images as part of your templates. This includes modifying a stock image so it is no longer recognizable or using stock or modified stock for 3D textures. (You’re allowed to use NASA CC0 images for maps, globes, and textures.)

Groups

Use groups to keep the Essential Graphics Panel concise and easy to navigate. When grouping, make sure the nomenclature and structure make sense — i.e., group via global controls, text, effects, and more as seen in this example: 

For more info and visuals on the Grouping feature in After Effects, please see our technical requirements page

Responsive Design — Time

Give customers the ability to time stretch a template clip in Premiere Pro with the Responsive Design — Time feature. Setting up responsive time instead of duration controls will enable a smoother user experience. Go to Composition to set Responsive Design — Time and create an intro as seen below: 

Text references 

Avoid references to identifiable people, companies, and locations in templates, including the Adobe name, logo, or products. Substitute fictitious and generic names to represent any individuals, company, logo, or placements, or use lorem Ipsum text as a placeholder.

Here are some examples:

  • Names: John Smith, Jane Smith, Mary Doe, or First Name Last Name

  • Companies: Your Company, or Your Logo

  • Emails/websites: You@Example.com or www.YourCompanyURL.web

  • Phone numbers: 555-555-5555

  • Addresses: 123 Street, City, State 45678

  • Social media: @Username

  • Dummy text/paragraphs: “Subtitle text", "Lorem ipsum dolor sit amet, consectetur adipiscing...”

Using generic text also makes it clearer to users that these text fields are placeholders only and are meant to be replaced. 

Saving your file

Exporting your .MOGRT file

All templates must be packaged as Motion Graphics templates with the file extension .MOGRT. See Creating Motion Graphics templates using Essential Graphics panel for more info.

Here are the steps:

  • Trim comps to animation length.

  • Enter a name for your .MOGRT file in the Essential Graphics panel. The name should describe your template.

  • Move the playhead to the area of the animation that best showcases your animation before export. Then select Set Poster Frame in the Essential Graphics panel.

  • Select Export Motion Graphics Template.

  • Verify that your file uses fonts from Adobe Fonts and basic features by checking the three boxes (see below). If your file doesn’t conform, you’ll be asked to fix it and resubmit.

Deliverables

Your submission needs to include:

  • AEP: Original project file, collected with all assets

  • MOGRT file: Motion graphic template file at a maximum of 300MB

  • Thumbnail.jpg: Your template thumbnail

  • MP4: Your video preview

  • XLSX: Your metadata sheet

 

The review process

We’ll evaluate your files based on the following criteria:

  • Legal standards: Do they follow the legal guidelines outlined in this User Guide?

  • Technical qualities: Are they optimized for easy use and do they follow our specs?

  • Metadata: Are titles and keywords accurate and in the correct form?

  • Commercial value: Are they usable in the current marketplace?

  • Aesthetic properties: Are they in line with graphic and color trends?

  • Similarity: Are they too similar to other Adobe Stock MoGRT files or other file you’ve already submitted?

Data-driven MoGRT files

Data-driven MoGRT files are infographic templates linked to a CSV to auto-populate data. They’re highly technical and go through a longer production assessment than traditional MoGRT files. If you’re interested in submitting them, please contact motion@adobe.com for details. 

 

Know the legal basics

Adobe Stock content needs to comply with all laws around copyright, trademarks, privacy rights, property rights, and more. Review the Legal guidelines section of this user guide to make sure you understand key legal terms.

One of the main things to know is that we can’t accept MoGRT files that contain logos, trademarks, company names, or brand names — although you may be able to submit work in which these things have been digitally removed. 

For more info, reach out to us at motion@adobe.com

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