Find out why customers want PNGs with transparent backgrounds, and discover the technical requirements and steps for submitting them to Adobe Stock. Plus, see examples for ideas and inspiration.
More and more stock customers are looking for basic assets that instantly and clearly communicate a single idea. For example, they might need an image of an isolated object like a lightbulb for a web page, an illustration of a vintage frame to place over a photo, or a geometric graphic to use as an overlay in a video.
These types of “utility” assets are typically used as components of larger designs — they aren’t meant to stand alone in illustrating commercial concepts or conveying ideas.
To meet the growing demand for high-quality utility assets, Adobe Stock now supports PNG files with transparent backgrounds.
We’re looking to quickly build up a collection of high-quality PNGs on Adobe Stock, so this is an excellent opportunity for Adobe Stock Contributors to gain first-mover advantage and grow their success in an all-new category of assets.
Until we have a critical mass of PNG files with transparent backgrounds on Adobe Stock, we’ll only sell them as flattened JPEGs with white backgrounds. In the future, all transparent assets will be available as both transparent PNGs and flattened JPEGs.
When you upload PNG files in the Contributor portal, you won’t need to add the word “transparent” to the titles as Adobe Stock will automatically identify transparency and provide a filter for customers to search for transparent PNGs.
Here are a few examples:
What's a PNG file?
A Portable Network Graphic (PNG) file is a raster image that uses lossless compression. That means that PNGs retain all their original file data when compressed, so they can contain a great deal of image detail. They also support opacity and transparency.
Because PNGs can have transparent backgrounds, designers can layer them on different backgrounds and the backgrounds will show through. This makes the PNG format an excellent choice for utility assets.
Use cases for PNGs with transparent backgrounds
Technical guidelines and best practices for creating and submitting PNGs
PNGs submitted in the Adobe Stock Contributor portal should follow these specs:
Color space: sRGB
Maximum file size: 45MB
Minimum image resolution: 4MP
Maximum image resolution: 100MP
Here are some key dos and don’ts for submitting PNGs:
Do: Upload images with transparency.
Do: Upload assets that provide unique value for a customer.
Do: Crop to minimize empty space around the images.
Do: Isolate individual objects, elements, or people.
Do: Remove or minimize shadows.
Don’t: Submit identical files, one as a PNG and one as a JPEG.
Don’t: Add checkered or colored backgrounds to indicate transparency.
For additional information on PNG files, check out the following articles: