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Title and keyword tips

Learn how to create metadata that helps your content get noticed on Adobe Stock. 

Crafting descriptive titles.

Titles are short, factual descriptions of your content, like Family playing football at the beach. Your titles can impact buyers’ decisions to license your content, so it’s important to craft them with care. 

Here are some title dos and don’ts:

Do: Use titles to introduce your content to customers. Titles are searchable and become part of the Adobe Stock URL.

Do: Keep titles relevant, descriptive, objective, and precise. 

Do: Limit titles to 70 characters or fewer to help customers find your content via web search results. 

Don’t: Treat titles like lists of keywords.

Don’t: Include trademarked names, brand names, product names, or people's names.

Here are a few examples of descriptive titles:

Using the auto-title feature in the Contributor portal. (English only.) 

Unless the file you upload already has title information in its metadata, the Adobe Stock Contributor portal will suggest up to three English-language titles per file. Click in the title field to see the suggestions and select the one you’d like to use. Or, ignore the suggestions and type in your own title. 

Creating effective keywords. 

Buyers use keywords to search for the stock content they need, so it’s important to choose your keywords carefully.

Here’s what you need to know to create keywords that will help potential buyers find your content: 

Keyword order is critical: Arrange keywords in order of importance. This is the most important thing you can do to help ensure that buyers can find your content on Adobe Stock. 

Be descriptive but not verbose: We recommend using 15-35 keywords, although you may enter up to 49.

Use a single language: All keywords need to be in the same language — the one you selected under Keyword Language. Our search engine will automatically translate them into other languages available on Adobe Stock. We support titles and keywords in English, French, German, Spanish, Italian, Polish, Portuguese, Japanese, and Korean.

Follow these additional guidelines:

  • Nouns: Use singular nouns only (e.g., tiger, laptop, rainbow, cocktail). 
  • Verbs: You only need to include one verb form. Use the infinitive form to describe actions (e.g., run, jump, sing, smile). 
  • Phrases: Enter phrases of two or more words as a phrase and as separate terms (e.g., arctic fox, arctic, fox). 
  • Evoke the narrative: After describing the basic elements, add conceptual keywords that describe feelings, mood, or trends (e.g., solitude, childhood, milestones, conservation). 
  • Uncommon words: Don’t use uncommon phrases. If it wouldn’t appear in a dictionary, it probably shouldn’t be in your keywords. For example, “monkey bars” would work, but “red dress” wouldn’t.
  • No people: If there are no people in the image, include the keywords “no people” and “nobody.”
  • People: Don’t include people’s names in keywords.
  • Describe the setting: To help set the scene, use keywords like indoors, outdoors, day, night, sunny, cloudy, interior, and exterior. 
  • Viewpoint: Include the viewpoint depicted in the shot (e.g., high angle view, directly above).
  • Additional information: If you're aware of information such as ethnicity, age, or location, include these specifics in the keywords.
  • Title words: Be sure to include all important words from the title in your top 10 keywords for an extra bump in search relevance. 

Finally, to get keyword tips for specific subjects like people, animals, places, and food, check out our field guide to titles and keywords.


Here are some examples of effective keyword sets:

Image # 118332630 Woman flexing her muscles on beach Woman, back, flex, muscle, beach, Caucasian, senior, adult, swimsuit, cap, swim, arm, wave, sky, power, humor, athlete, outdoors, day, people, alone, lifestyle Image # 153150557 Illustration of Boxer dog with glasses illustration, drawing, boxer dog, eyeglasses, dog, head, serious, black, red, yellow, screen print, hand-drawn, handmade, rustic, humor, vintage, retro, pet, artwork, art, no people, nobody, animal   Image # 133484809 Aerial view of Uluwatu Temple, Bali Aerial, Uluwatu Temple, temple, ocean, coastline, cliff, rock, tropical, Bali, nature, landscape, multilocalism, dramatic, scenic, religion, lush, wave, water, sea, Indonesia, outdoors, day, no people, nobody, travel

Adding keywords in the Contributor portal. 

There are three ways to add keywords in the portal: automatically, using copy and paste, or by doing bulk uploads via CSV. 

1. Using auto-keywords

The auto-keyword tool suggests up to 25 keywords for each image. Accuracy is important, so be sure to review suggested keywords and then reorder, remove, or replace irrelevant keywords with more appropriate ones. As you update your keywords, the auto-keyword tool will learn from your edits to improve the accuracy of future suggestions.

Here are some tips for managing your auto-keywords:

  • Selecting multiple images: If you’re indexing similar assets, you can select multiple images at once. 
  • Changing the order: Place your cursor over the number to the left of the keyword. The number will turn into a dot grid. (See item 1 below). Click and drag your keyword up or down. To move a keyword to the top, click the arrow to the right of the keyword. (See item 2.) To remove a keyword, click the X to the right of the keyword. (See item 3.)

  • Importing keywords from Adobe Creative Cloud apps: If you’ve added keywords to your images in Adobe Photoshop, Photoshop Lightroom, Lightroom Classic, or Adobe Bridge, they’ll be there when you upload to the Contributor portal and you won’t get auto-keyword suggestions. Keep in mind that keywords from Lightroom Classic will be listed in alphabetical order, so be sure to reorder them in the portal to prioritize the most important ones.  
  • Removing and replacing keywords: To remove existing keywords and start over with auto-keywords, select Erase all keywords and Refresh auto-keywords at the bottom of the keywords area as shown here: 

2. Copying and pasting keywords.

If you use an external text file to create your keywords, the Contributor portal can distribute them to different fields. You can also copy your keywords from image to image. Toggle the Paste Keywords switch to the On position and then paste your keywords, separated by commas, into the box as seen here: 

The keywords will be automatically distributed into their own fields. Review the order and move the most important keywords into the first ten spots. 

3. Uploading keywords via CSV files.

You can also use CSV files to track and upload your keywords. Learn more

Adobe Artists: | 230337669, AmazingAerialAgency | 343928349, Michelle Mildenberg | 337369119Peathegee Inc - Blend Images | 118332630,  Inst:@victoria_novak | 153150557, Dmitry | 133484809

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