Effective as of 30 March 2026
What is Adobe’s brand intelligence service?
Adobe’s brand intelligence service is an AI-driven system that operationalizes a company’s brand knowledge so it can be consistently understood, applied, and enforced by AI-powered workflows. It works by building a structured brand ontology from both explicit inputs—such as brand guideline documents, design systems, approved assets, and briefs—and implicit inputs, including annotations, reviews, approvals, and human feedback that capture tribal knowledge and real-world brand judgment.
The ingestion and structuring of this training data is led by forward-deployed engineers, who work directly with customer teams to ensure brand definitions and contextual nuance are accurately captured. This ontology is updated as the brand evolves and translated by intelligence engines into machine-readable signals across design, brief, and content intelligence. Specialized computer vision models analyze visual elements such as logos, color, typography, and composition, while an atomic guidelines index stores brand rules as discrete, actionable concepts. A central reasoning engine sits on top of these components to make suggestions, evaluate content against brand standards, and explain outcomes, enabling businesses to scale brand governance, automation, and decision-making with transparency and consistency.
Skills
Adobe’s brand intelligence service skills are the executable capabilities of the brand intelligence system that apply brand knowledge through a consistent instruction and control layer.
- Validate skills assess supported, compatible content against brand, design, brand compliance, and performance standards by analyzing layout, typography, visual style, imagery, and voice based on the brand ontology.
- Assemble skills plan and construct brand-aligned outputs in supported, compatible formats by selecting, ranking, and combining copy and visual assets using contextual signals, visual harmony rules, and branding logic.
| Products and Services | License Metric |
|---|---|
| Adobe’s brand intelligence service | Asset Outputs per year |
Adobe’s brand intelligence service: Product Limitations
- Asset Outputs. Customer may use up to the number of Asset Outputs authorized in the Sales Order.
- Storage. Customer may use up to 5 terabytes of storage. Adobe’s brand intelligence service may manage the lifecycle of ingested content, with some inputs (signals) from Customer.
- Concurrent Users. Customer may use up to 50 Concurrent Users.
- Assets. Each Asset ingested into Adobe’s brand intelligence service is limited to 20 gigabytes.
- Integrations. Customer may deploy Adobe’s brand intelligence service on applicable Adobe and third-party applications for which Customer has a license.
- Generative AI Feature. Adobe’s brand intelligence service is powered by Generative AI Feature(s).
Definitions
Asset means a single creative element in one of the following forms:
- A standalone body of text;
- An image;
- An assembled piece of creative work, generated via Adobe’s brand intelligence service which includes, but is not limited to, emails, display ads, infographics, etc. Variants of given assets (e.g. different dimensions, channel templates, or testable variant images) are all counted as separate Assets.
Asset Output means a single Asset reviewed, assembled, generated or modified by Adobe’s brand intelligence service.
Concurrent Users means the number of Users interacting with Adobe’s brand intelligence service skills (i.e., performing at least one operation) at any given time.
Generative AI Feature is defined in the Specific Licensing Terms for Adobe Generative Artificial Intelligence Features, available at https://www.adobe.com/legal/terms/enterprise-licensing/genai-ww.html.
