Adobe Content Analytics | Product Description

Effective as of 13 February 2026

Adobe Content Analytics provides customers with an Analysis Workspace experience built on Adobe Experience Platform and Customer Journey Analytics infrastructure—including data ingestion, governance tools, and the Data Lake—while introducing specialized functionality designed for content analytics. This enables content owners and marketers to measure the impact of visual assets across the customer journey by linking asset performance to customer behavior.

Customer’s use of Adobe Content Analytics is subject to the following:

Entitlements:

The following Entitlements apply to Customer Journey Analytics Products and Services, without Add-ons unless authorized in the applicable Sales Order:

• Annual Ingestion Limit. Customer is entitled to cumulatively ingest up to three times their licensed data for all applicable Customer Journey Analytics Products and Services from Adobe Experience Platform Data Lake into Customer Journey Analytics Products and Services during each year of the License Term. Annual Ingestion Limit is calculated according to the conversion to Rows of Data ratios detailed below:

  License Metric	Conversion to Rows of Data for Annual Ingestion Limit Calculation
  Rows of Data	1:1
  Content Rows of Data	1:1
  Extended Data Capacity Rows of Data	1:1
  Reportable Businessperson Profiles	1:1000
  Media Starts	1:72
  Analytics Behavioral Rows of Data	1:1

• Extended Data Capacity.
  • Customer is entitled to additional Rows of Data as authorized in the applicable Sales Order (“Customer’s Extended Data Capacity Allowance”). Customer’s Extended Data Capacity Allowance only applies to Customer Data with a timestamp older than 13 months (“Historical Data”). Customer may initially backfill Historical Data, and maintain this balance on a rolling basis, purging older data as newer data is ingested, up to the Extended Data Capacity Allowance.
  • Core Data is not eligible for the Extended Data Capacity Allowance and will be subject to the standard Customer Journey Analytics Products and Services overusage fees as detailed in the applicable Sales Order.

Performance Guardrails:

• Additional Performance Guardrails are detailed here.

Scoping Parameters:

The following Scoping Parameters apply to all Customer Journey Analytics Products and Services, without Add-ons unless authorized in the applicable Sales Order:

• Data Lake Storage. 
  • The total quantity of data ingested into Adobe Experience Platform Data Lake per year, in conjunction with Customer Journey Analytics Products and Services use case(s), may not exceed 3 times Total Authorized Data Lake Storage.
  • The total quantity of data stored in Adobe Experience Platform Data Lake, in conjunction with Customer’s Customer Journey Analytics Products and Services use case(s), may not exceed Total Authorized Data Lake Storage.
• Total Volume of Core Data. Customer’s Total Volume of Core Data in Customer Journey Analytics Products and Services at any given time must be, on average, equal to or below the volume identified in the table below, per License Metric:

  License Metric	Volume of Data in the Customer Journey Analytics Data Format
  Rows of Data (per Million)	0.25 kilobytes
  Content Rows of Data (per Million)	0.25 kilobytes
  Extended Data Capacity Rows of Data (per Million)	0.25 kilobytes
  Reportable Businessperson Profiles (per Thousand)	250 kilobytes
  Media Starts (per Million)	18 kilobytes
  Analytics Behavioral Rows of Data (per Million)	0.25 kilobytes

Customer’s Total Volume of Core Data applies to data in Customer Journey Analytics Products and Services with a timestamp of less than 13 months. Data with a timestamp of older than 13 months is considered “Total Volume of Historical Data.” Total Volume of Historical Data is calculated using Rows of Data only, where all Rows of Data are equivalent to 0.25 kilobytes in the Customer Journey Analytics Products and Services data format.

• Total Monthly Report Requests:
  • Should Customer exceed their Total Monthly Report Requests limit, Customer may be obligated to license additional quantity of Total Monthly Report Requests.
  • Additional Total Monthly Report Requests are sold in quantities of 1,000 Additional Total Monthly Report Requests.
  • Total Monthly Report Requests are a Shared Feature of Customer Journey Analytics Products and Services.

Static Limits:

The following Static Limits apply as outlined below, without Add-ons unless authorized in the applicable Sales Order:

Additional Guardrails:

• Additional Static Limits are detailed here.

Bundled Services:

• Data Lake. Customer may access Customer Data in the Data Lake up to the Total Authorized Data Lake Storage.
• Customer Defined Data Labels and Policies. Customer may create up to 3 Customer Defined Data Labels and up to 3 Customer Defined Data Usage Policies to tailor the Adobe-provided data governance framework.

Data Landing Zone:

• Customer will receive access to 1 Data Landing Zone per Sandbox. The maximum data Customer may store across all Data Landing Zones is equal to the total data storage provided in connection with all Adobe Experience Platform Products and Services licensed to Customer. Customer may use the Data Landing Zone solely to move Customer Data into and out of Adobe Experience Platform. Data will automatically be deleted from the Data landing Zone after 7 days.

Unlicensed Features:

• Certain aspects of Customer Journey Analytics Products and Services may be provided through Adobe Experience Platform, but unless licensed separately, Customer is not licensed to, and must not, access or use Advanced Enterprise Source Connectors, Batch Query Service components, BI Extension, Data Science Workspace, Identity Service, Profile Service, Segmentation Service, Stitching (Field-based or Graph-based) components in Adobe Experience Platform, except for use in conjunction with Bundled Services.

Definitions

Additional Total Volume of Core Data means an increase in Customer’s authorized Total Core Volume of Data capacity by the number of gigabytes licensed in the Additional Core Volume of Data Add-on.

Add-on(s) means additional Products and Services that may be licensed to Customer and identified on the Sales Order. Customer’s entitlement to Add-on(s) is dependent upon Customer’s current and continued commitment to any of the Customer Journey Analytics Products and Services. Should Customer’s Customer Journey Analytics Products and Services entitlement expire or terminate prior to Customer’s Add-on entitlement, Customer’s Add-on license will terminate immediately.

Adobe Content Analytics is an application that captures information about users’ interaction with Customer Content and leverages AI/ML services to derive attributes from that Customer Content.

Adobe Experience Platform means an open and extensible collection of services that allows Customer to create and manage actionable profiles using various sources across its enterprise and to analyze data to derive insights and drive personalized experiences.

Advanced Enterprise Source Connectors means the advanced enterprise source connectors listed in the Experience League Documentation here: https://experienceleague.adobe.com/en/docs/experience-platform/sources/home.

Analytics Behavioral Rows of Data means the total daily average rows of Event Data available for analysis to accompany Content Rows of Data within Adobe Content Analytics. Analytics Behavioral Rows of Data are Core Data and are only available to Customers that have licensed Adobe Content Analytics without an accompanying Customer Journey Analytics (Foundation, Select, Prime, or Ultimate) license.

Audience means a set or list of identities that have both an identity namespace and a specific ID related to that identity namespace. Audiences are transportable from the Adobe Experience Platform and applications that sit on top of it (such as Customer Journey Analytics Products and Services). Audiences can contain mixed identity-namespace combinations.

Bundled Services means access to the following limited Adobe Experience Platform services: Data Lake.

Concurrent Report Requests means the simultaneous Report Requests that users make of the Customer Journey Analytics reporting engine. Concurrent Report Requests are a Shared Feature of Customer Journey Analytics Products and Services.

Content Data means Customer Data in the form of text, images, or URL strings, licensed through Adobe Content Analytics.

Content Rows of Data means the total daily average rows of Content Data available for analysis within Adobe Content Analytics.

Core Data means Customer Data with a timestamp less than 13 months, including but not limited to Analytics Behavioral Rows of Data, Content Rows of Data, Media Starts, Reportable Businessperson Profiles, and Rows of Data. Core Data specifically excludes any Customer Data with a timestamp of older than 13 months.

Customer Defined Data Labels means tailored data labels created within Adobe Experience Platform by Customer for its specific use cases. Customer Defined Data Labels are a Shared Feature.

Customer Defined Data Usage Polices means tailored data usage policies created within Adobe Experience Platform by Customer for its use cases. Customer Defined Data Usage Policies are a Shared Feature.

Customer Journey Analytics Product(s) and Service(s) include Customer Journey Analytics for Adobe Analytics, Customer Journey Analytics (Foundation, Select, Prime, and Ultimate), Adobe Content Analytics, Customer Journey Analytics B2B Edition, and Streaming Media Collection.

Data Lake means the analytical data store within Adobe Experience Platform.

Data Landing Zone means a cloud-based data storage facility for temporary file storage provisioned with Adobe Experience Platform that Customer may use, as an option, to move data into and out of Adobe Experience Platform. Data Landing Zones are a Shared Feature.

Entitlements means usage limits that are strictly monitored and enforced by Adobe. Should Customer exceed an Entitlement, Customer may be obligated to pay overusage fees or license additional capacity.
Event Data means data that represents events in time.

Extended Data Capacity is an Add-on to Customer Journey Analytics Products and Services that entitles Customer to rows of Historical Data.

Historical Data means Customer Data with a timestamp older than 13 months, including but not limited to Content Rows of Data, Media Starts, Reportable Businessperson Profiles, and Rows of Data.

Identity Service means a service in the Adobe Experience Platform that creates and manages identity graphs.

IMS Organization means a framework of policies and technologies for ensuring that the right individuals have access to the right resources at the right times for the right reasons. IMS is used to manage user identities, authentication, authorization, and access control within an organization.

Intelligent Alerts is a feature within Customer Journey Analytics that provides users with notifications when anomalies occur within Customer’s data.

License Metric means the Products and Services Customer licenses in the applicable Sales Order.

Lookup Data means data that is used to look up values or keys found in Event, Profile, or Lookup Data.

Media Start means each single video or audio stream playback as soon as the user clicks the play button (or it auto-plays) and results in the video or audio stream beginning.

Non-production Sandbox means a Sandbox that can be used exclusively for non-production development and testing. Non-production Sandboxes support a volume of data up to Total Data Lake Non-production Storage (measured cumulatively across all of Customer’s authorized Non-production Sandboxes).

Overusage Cycle means the period in which the License Metric as used by Customer is totaled to determine whether the committed Quantity of the License Metric is fully consumed and whether the Overusage Rate will apply. Unless otherwise specified in the applicable Sales Order, the Overusage Cycle for Customer Journey Analytics Products and Services is quarterly.

Overusage Rate means the Overusage Rate as detailed in the Adobe Products and Services Pricing Detail table of the applicable Sales Order. Should Customer’s use of the Products and Services exceed its committed Quantity, Customer will incur overusage fees. Overusage fees are calculated by measuring Customer’s average of Rows of Data during the Overusage Cycle at the end of the applicable Overusage Cycle (e.g., if the Overusage Cycle is quarterly, the applicable time period will be the prior consecutive three-month period, minus Customer’s annual committed Quantity, multiplied by the Overusage Rate, and then divide by four). These fees are billed at the Overusage Rate per Unit of Measure and quarterly in arrears as incurred, unless detailed otherwise in the applicable Sales Order.

Performance Guardrail means usage limits that relate to the scoping of Customer’s proposed use cases. Should Customer exceed a Performance Guardrail, Customer may experience performance degradation; Adobe will not be responsible for such performance degradation. Customers who consistently exceed a Performance Guardrail may elect to license additional capacity to avoid performance degradation.

Privacy and Security Shield is an Adobe Experience Platform Add-on enabling Customer to access the following advanced privacy, governance, and security capabilities: customer managed keys, extended thresholds for automated dataset expiration (up to 50 work orders per month). Privacy and Security Shield must be licensed with any and all of the following platform-based applications that Customer licenses: (i) Real-Time Customer Data Platform Prime or Ultimate – B2C Edition, or B2P Edition (for Consumer Audience only), (ii) Adobe Journey Optimizer, and (iii) Customer Journey Analytics. Privacy and Security Add-on must be added to Customer’s license(s) to (i), (ii), (iii), and (iv) or any combination licensed by Customer. Privacy and Security Shield may be included in one Sales Order or separate Sales Order.

Profile Data means data that is applied to persons, users, or customers within Event Data.

Report Request means any data request made from applications including but not limited to: Analysis Workspace, Data Insights Agent, Workspace Scheduled Projects, Report Builder, 2.0 API, Intelligent Alerts, Segment Sharing, Adobe Analytics Dashboards mobile app, Labs, Component Builder, Full Table Export, and any new capabilities added that query the Customer Journey Analytics reporting engine.

Rows of Data means the total daily average rows of data available for analysis within Customer Journey Analytics Products and Services. Rows of Data are comprised of Core Data, and Historical Data.

Sandbox means a logical separation within any Adobe On-demand Service that accesses Adobe Experience Platform isolating data and operations. Sandboxes can be either environments used for production purposes or Non-production Sandboxes. Sandboxes used for production purposes share the authorized entitlements of the base Adobe Experience Platform production system (measured cumulatively across all of Customer’s Sandboxes used for production purposes). Non-production Sandboxes share the authorized entitlements specified with non-production use cases (measured cumulatively across all of Customer’s authorized Non-Production Sandboxes). Sandboxes are a Shared Feature.

Scoping Parameters means usage limits that relate to the scoping of Customer’s proposed use case. Should Customer exceed a Scoping Parameter, Adobe will work with Customer to remedy the issue leading to overusage. Should Customer persistently exceed a Scoping Parameter, Customer may be required to license additional capacity.

Shared Feature(s) of Customer Journey Analytics Products and Services means feature or functionality and its associated limitations that are shared (i.e., not additive) across all applicable Customer Journey Analytics Products and Services licensed by Customer. If any of Customer’s other applicable Customer Journey Analytics Products and Services provide a higher limitation (either because the base-level limitation is higher or because Customer has licensed an available Add-on), the highest limit will apply to all of Customer’s applicable Adobe Experience Platform-based Products and Services.

Shared Feature means a feature or functionality and its associated limitations that are shared (i.e., not additive) across all applicable Adobe Experience Platform-based Products and Services licensed by Customer. If any of Customer’s other applicable Adobe Experience Platform-based Products and Services provide a higher limitation (either because the base-level limitation is higher or because Customer has licensed an available Add-on), the highest limit will apply to all of Customer’s applicable Adobe Experience Platform-based Products and Services.

Static Limit means a usage limit that relates to the functional boundaries of Customer Journey Analytics Products and Services and a usage limit that relates to the technical boundaries of Customer Journey Analytics Products and Services. Customer may not modify Static Limits.

Total Authorized Data Lake Storage means Total Data Lake Production Storage plus Total Data Lake Non-production Storage.

Total Data Lake Production Storage means Total Volume of Core Data plus Total Volume of Historical Data in the Customer Journey Analytics data format converted into the Adobe Experience Platform Data Lake format.

Total Data Lake Non-production Storage means 10% of Total Data Lake Production Storage.