Replace logos and photos.

Find the layer “Replace with your logo” and double-click the thumbnail to the left of that layer’s name to open the Smart Object. In the new file that opens, click the eye icon to the left of the placeholder image to hide it. Paste in or place your new logo, and then save and close the Smart Object file. Your logo now appears in the social asset, perfectly resized and arranged. Repeat the process with photo layers.

Change colors.

In the Layers panel, find a layer named “Background” and double-click its thumbnail. In the dialog that appears, pick a new hue and click OK to make the change.

Edit text.

In the Layers panel, select a layer with a capital T thumbnail and double-click that thumbnail to highlight the text. Type in your own words to replace the placeholder text.

Export customized ads.

Layers with “interface” in their names are for your reference only. To remove those layers from your final ads, click the eye icon to the left of the layer. Then go to File > Export > Export As. You can export all the ads at once by default, or exclude specific designs by unchecking the boxes to the left.