Event analytics for webinars

Private Beta

Last updated on Jan 21, 2025

Learn about the event analytics dashboard for Adobe Connect webinars.

The event analytics dashboard helps marketers track webinar performance and target high-intent prospects to improve conversion rates. It offers detailed reports on participant interactions and session performance and provides insights on which content and layouts drove higher engagement, helping you improve future webinars.

The following topics are covered in this article:

Access event analytics dashboard
Components of event analytics dashboard
Participant engagement level classification

Access events analytics dashboard

Use the following steps to view the event analytics dashboard.

Login to Adobe Connect Central.
Select the Events tab from the top menu bar.
Select either Shared Events, User Events, or My Events tab from the menu bar.
From the Event list, select the event for which you want to view the dashboard.

Note:

The Event analytics dashboard is accessible 45 to 120 minutes after the scheduled event ends.
Select the Reports tab from the menu bar.
Select Go to dashboard.

Access event analytics dashboard

Components of an event analytics dashboard

Event summary

Note:

Event summary is only available for Interactive webinars.

The event summary report includes the overall performance of both live and on-demand events and the recording of the event. The summary outlines the number of registrations, attendees, duration of the event, number of views of the recording, and much more.

From the left panel, select Event summary to view live and on-demand event summary. Select Event summary (PDF) to download the summary. The overview is classified into different sections.

Event summary in Events engagement dashboard

View the number of registrations, attendees, conversion rate, average duration, recording of the event, total views of recording, average watch duration, and much more for both live and on-demand events.

Overall performance in Event summary of Event engagement dashboard

Registrations: The number of registrations for the live and in-demand session.
Attendees: The number of attendees who attended the session.
Registration to attendee conversion rate: The percentage of participants who registered for and attended the event.
Average duration attended: The average amount of time participants spent in the session.
Attended live and on-demand: Number of participants who participated in both live and on-demand sessions. Select the Download list to view the participants' names, who are likely to be top prospects.

View the total views, number of participants who viewed the recording, and average watch duration of the recording. Select Download to download the recording. Select Download recording report to download the recording report.

Total views: The number of views of the recording.
Attended live and watched recording: View the number of participants who attended both the live and on-demand webinar. Select the Download list to view the list of participants.
Average watch duration: The average time spent watching the recording.

Engagement

Engagement provides an overview of the live webinar's performance. It includes key metrics, engagement over time, and participant interactions. This information helps organizers evaluate the event's success and identify areas for improvement.

From the left panel, select Engagement to view the live session’s performance. Select Engagement summary (PDF) to download the summary of the live session.

download engagement summary — Download engagement summary

View the number of registrations, attendees, and engagement in the live session. The Key metrics panel allows you to view the following:

key metrics in engagement summary — Key metrics in engagement summary

Registrations: The number of registrations for the live session.
Attendees: The number of participants in the live session.
Highly engaged: The number of highly engaged participants during the live session, likely to be top prospects. View Participant engagement level classification for more information.
Moderately engaged: The number of moderately engaged participants during the live session. View Participant engagement level classification for more information.
Average watch duration in minutes: The average time viewers spent in the live session, measured in minutes.

Note:

Adobe Connect calculates the metrics based on engagement and interactions during the session.

The Engagement over time section displays a time series graph of the participant engagement levels and attendance during the live webinar. Use the graph to identify content that has yielded higher engagement, enabling hosts to refine and enhance the value of their future webinars.

Select View instant in recording to view the recording from the selected time in the graph. This can be used to analyze the activities inside the room that led to changes in engagement or attendance.

Hovering at any point on the graph displays the following:

The time into the live webinar.
Average engagement score at that moment.
Number of attendees present at that time.
Name of the layout being presented at that time.
Select View instant in recording to view the instant in the recording where engagement was high or low.

The section aggregates attendees' interactions within various pods, including answered polls, questions asked, chat activity, links clicked, and files downloaded.

Select Go to interactions to view responses from polls, metrics of Q&A, and attendees’ reactions during the session. From Interactions, you can view how attendees are engaged across pods and download interaction reports from the section below.

Interactions

This report displays how attendees interact and engage during a session. Hosts can also download interaction reports for these pods. Hosts can download interaction reports for these pods, providing a detailed analysis of participants' engagement with various pods used in the live webinar.

Additionally, you can download a summary (PDF or ZIP) of the interactions within the pods.

Select Interactions from the left side panel to access the Interactions report.

The Interactions section consists of the following tabs:

Polls

The polls tab displays questions in a poll pod along with the distribution of participant responses. The analysis for each poll question displays the following information:

Type of poll question
Multiple choice, multiple answer, or short answer type question
The poll question
Number of responses
Duration for which the poll was open and accepting responses
The distribution of responses across various options

Select Poll report (CSV) to download the poll responses.

Interactions in Events engagement dashboard — Poll distribution bar graph

Quiz

The quiz tab displays the analysis of quizzes conducted during the webinar. The analysis for every quiz displays the following information:

Number of participants who participated in the quiz.
A donut chart of the responses submitted in the quiz.
The number of questions in the quiz. Select View list to view the questions.
The average accuracy of responses received. Select View leaderboard to view the accuracy and results.
Average time taken to attempt the quiz

Select Quiz report (.ZIP) to download the quiz report that includes questions, leaderboard, and total time taken. Select View detailed report to view the same report without downloading.

Other interactions

The tab allows you to view metrics of Q&A, file downloads, and reactions during a live session. The tab contains the following sections:

Select Download interaction reports from the top-right dropdown to download the following interaction reports: of different pods:

QnA report (PDF)
QnA report (CSV)
Links & files report (CSV)
Reactions report (CSV)

View the following attributes of the Q & A metrics:

Total questions asked.
The number of unanswered questions.
The number of attendees who asked questions.
The number of attendees who asked more than one question.
The average time taken to answer a question.

View a graphical distribution of attendees' reactions during the session, such as their agreeing, disagreeing, applauding, or laughing.

View the following details on the graph:

Total reactions
Number of attendees who've reacted at least once
Total clicks Unique attendees
The click trend on reactions based on total clicks by distinct attendees.

Reactions — Graphical view of reactions during session

View links added to the Web Links pod during the session and the number of clicks on the shared link. Web Links pod allows you to add links from sources outside the event to generate engagement. View the following details on the graph:

Links that are added to the Web Links pod.
Number of attendees who clicked at least one link.
Number of links launched by the host.
The trend of unique clicks on each link on the Web Links pod.

Weblink interactions — Graphic view of Weblinks pod

View the number of unique files downloaded in a session and the files downloaded from the Files pod. View the following details on the graph:

Name of files that are added to the Files pod.
Number of attendees that downloaded at least one file.
The trend of unique downloads of each file.

Participant activity

This report lets you view consolidated information about each participant's engagement.

The report consists of the following:

Each participant's engagement level. You can sort the list by engagement level. Learn about engagement level classification from Participant engagement level.
Duration of the session attended by the participant.
Number of polls answered in the Polls pod.
Number of links clicked in the Web Links pod.
Number of questions asked in Q&A pod.

Select Attendee activity report (CSV) to download the participant activity report.

Download reports

From Download reports, you can download all the reports available in the dashboard. You can download reports for engagement summary, participant activity, poll responses, Q&A, web links, files, participant reactions, and even a chat log.

From the left panel, select Download reports.
Select Download all (.zip) to download all the available reports.
All reports will be downloaded as a ZIP file.

Download reports for different activities

Select icon next to each report to download them individually.

Participant engagement level classification

The Event Analytics dashboard classifies participant engagement in Adobe Connect as high, medium, or low. This provides users with a unified metric for scoring leads and identifying top prospects.

The table lists the classification threshold for each engagement level:

Engagement level	Classification criterion
High	Participants who meet all the below criteria: The attendance duration is at least 80% of the total event time. All multiple-choice questions (MCQs) and multiple-answer (MA) polls are answered, at least one file is downloaded, or the number of chats posted is five or more. The attendee has asked at least one question in the Q&A pod.
Medium	Participants who meet all the below criteria: The attendee's engagement level isn't determined to be high. The attendance duration is at least 60% of the total event time. At least one of the following actions has been performed by the attendee: Answered at least one poll. Asked at least one question in the Q&A pod. Downloaded at least one file. Clicked (but not launched) at least one web link. Posted three or more chats.
Low	All participants who are not classified as either high or medium.

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