Similar Content Guidelines for Mission Submissions

Thank you for submitting to Missions! We created this learn and support guide to help you better understand the diversity of images you should be submitting to increase your approval rate during the moderation process.    

Examples of images that are shot too similar with nearly identical poses, props, and location.

Examples from the same shoot above with the same location but different poses, crops, and angles.

Identical/Similar Images

It’s okay for a series of images in each Mission to be somewhat similar, but submitted images cannot be identical or nearly identical. We expect each image in a series to be unique to ensure we get as much variety as possible for AI/ML training purposes. Submitting pictures in burst mode (continuous shooting by holding the shutter button) is unacceptable as it often produces nearly identical images.  

Here are some guidelines applicable to Missions* with or without people to ensure that the images you contribute provide different information and bring value to the dataset.  

*NOTE: Some guidelines below won’t adhere to certain Missions that require specific needs otherwise noted in content briefs. 

Models/Subjects:

You can sometimes reuse the same model/subject across multiple submissions for a Mission, but that amount will vary based on what is defined in the deliverables section of the Mission’s Content Brief. 

  • If you reuse the same model/subject for multiple submissions, photograph them in different contexts (e.g., changing the location, lighting, outfits, or scenarios) to maintain variety and avoid repetition.   

  • Avoid sharing models/subjects with other Mission contributors. Shoots like these will result in nearly identical submissions that will be rejected during the moderation process.   

Composition & Framing:

1. Angles and Heights

  • Capture the subject from different angles and heights to provide different perspectives within the setting. 

2. Orientation

  • Shoot both horizontal and vertical compositions.   

3. Crop and Aspect Ratio

  • Include full-length, close-up, and medium shots to showcase different aspects of the subject. 

Examples of images that are too similar with nearly identical placement of the subject, composition and background.

Examples of the same subject shot from varied angles and perspectives with different backgrounds/props in the same location.

Shoot Diversity:

Additional ways to optimize your Mission submission to prevent rejection due to identical/similar images. 

 

1. Lighting/Exposure

  • Use natural or artificial lighting as available.* 

  • Experiment with different exposure levels to accommodate various lighting conditions.

2. Locations

  • Can be indoors or outdoors.* 

  • It’s ok to repeat locations but change subject positions or lighting conditions so images don’t look all the same. 

3. Posing

  • Incorporate changes in posture, body positions, and natural movements with subjects that are people. 

  • Remind subjects to incorporate different body language and expressions to avoid replicating poses.

  • Avoid exaggerated expressions and poses that feel too staged.  

  • Move non-people subjects to locations with different backgrounds, surfaces, and lighting conditions to diversify images.  

4. Props

  • Integrate props that subjects can interact with to tell a story further.

  • Ensure the props complement the theme of the Mission.  

  • Encourage subjects to engage with their environments and props in realistic ways that don’t feel too staged (e.g., holding them unnaturally). 

  • Capture a sequence of images depicting gradual movements of interactions with props.

*NOTE: Some guidelines below won’t adhere to certain Missions that require specific needs otherwise noted in content briefs. 

Adobe, Inc.

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