Object effects help you quickly draw users' attention to the required objects on a slide. To see the effects that you can apply to objects, select an object, go to Window > Effects, and click .
For a detailed description of these effects, see this post on Lieve Weymeis’s blog.
You can create effects in Adobe Flash and use them in Adobe Captivate. For more information, see Creating custom effects in Adobe Flash.
For an overview of object effects, see www.adobe.com/go/learn_cp_objecteffects_en.