Specification
Last updated on
Sep. 18, 2025
Learn about the technical specifications and limitations for using @mentions in social media posts within Content Scheduler.
Instagram for Business
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Specification type |
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Supported mention type |
Instagram business and creator profiles only |
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Maximum mentions per post |
20 |
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Mention format |
@username (must match a valid Instagram handle) |
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Formatting rule |
Use underscores (_) or dashes (-) instead of spaces (example, @Adobe_Express) |
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Mention suggestions |
Appears in Caption field while typing |
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Validation |
Handles validated via Instagram’s API |
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Mention behaviour |
Clickable tags: tagged profiles notified after publishing |
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Limitation |
Cannot tag personal or private profiles |
X (formerly Twitter)
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Specification |
Specification type |
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Supported mention type |
Public X (Twitter) profiles only |
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Maximum mentions per post |
20 |
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Mention format |
@username |
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Formatting rule |
Use underscores (_) or dashes (-) instead of spaces |
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Mention suggestions |
Appears in Caption field while typing |
|
Validation |
Handles validated via X’s API |
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Mention behaviour |
Renders as links; tagged users receive notifications |
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Limitation |
Protected accounts cannot be tagged |
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Specification |
Specification type |
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Supported mention type |
LinkedIn organization pages only |
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Maximum mentions per post |
20 |
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Mention format |
@organization-name |
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Formatting rule |
Use underscores (_) or dashes (-); spaces not allowed |
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Mention behaviour |
Linked if matched to an org page |
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Limitation |
Cannot mention personal profiles |
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API limitation |
Only organization pages can be tagged |
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Specification |
Specification type |
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Supported mention type |
Facebook Pages only |
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Maximum mentions per post |
25 |
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Mention format |
@PageName |
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Formatting rule |
Use underscores (_) or dashes (-); spaces not allowed |
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Mention behaviour |
Links to public Pages if matched |
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Limitation |
Cannot tag personal profiles |
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API limitation |
Mentions only work for Pages |
|
Specification |
Specification type |
|
Mention support |
Not supported |
TikTok
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Specification |
Specification type |
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Mention support |
Not supported |
Learn how to tag handles while publishing posts with Social mentions.
