Choose the best way to organize your assets in Adobe Express by knowing the key differences between Brands and Libraries. Both features store reusable design elements, but serve different purposes and handle creative assets differently.
Key differences
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Brands |
Libraries |
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Best used to |
Maintain brand identity and visual consistency across projects, templates, and files; get on-brand, AI-generated results; recolor graphics using a brand color palette |
Store and organize design elements across multiple projects |
|
Typical content |
Logos, color palettes, fonts, and graphics |
Color swatches, color palettes, fonts, and graphics |
|
Setup options |
Manual setup or uploaded images |
Manual setup only |
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Where to find it |
When to use Brands
Use Brands when you need to:
- Build and maintain a visual identity across all content
- Make, approve, and save assets like color palettes for everyone to use
- Ensure team members use approved brand assets
- Access featured brands on Enterprise plans
Learn how to create brands manually and create brands from uploaded images.
When to use Libraries
Use Libraries to save and organize assets that aren't tied to a specific brand. Learn how to create libraries.
Who can create, edit, or access a Brand is controlled through permissions and the Admin Console. For enterprise setup and governance, learn more about Admin roles and the Admin Console overview.
Best practices for brand governance
Keep brand assets consistent and secure as your team grows:
- Limit ownership to a small group of Brand owners
- Manage access with role-based permissions. Give edit access to approved individuals so everyone else can view and use approved assets and templates
- Organize by brand, business unit, or team. Enterprise plans can create unlimited Brands and Libraries
- Recover deleted assets for up to 30 days
Create anything in Adobe Express
From social posts to presentations to brand kits, design it all in one place.
